Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
CodeMash 13 - I am Designer and so can you!
Search
Justine
January 10, 2013
Design
5
270
CodeMash 13 - I am Designer and so can you!
Talk deck from my 2013 Presentation of design for developers
Justine
January 10, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
460
Transitioning from Print to Web
ctrlaltjustine
1
220
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
330
Other Decks in Design
See All in Design
ABEMAの進化 – 複雑化したコンテンツ構造とUI改善への道 – / abema-ui-improve
cyberagentdevelopers
PRO
2
570
20250129_DAST28_実空間にデジタル資源の接点をデザインする
majimasachi
0
210
デザインシステム×プロトタイピングで挑む社会的価値の共創 / Designship2024
visional_engineering_and_design
1
330
Design Your Own App Using Figma by Medha Muppala
gdgmontreal
0
1.6k
なぜ今必要?Figma×SmartHR×DMM.com×一休 エンジニア視点で考えるデザインシステム
hilokifigma
0
590
Tableau曲線表現講座(2024.11.21)
cielo1985
0
250
利用者が離れないUX/UIデザイン 長く使われる業務アプリデザインのポイント
ncdc
5
430
12年続くB2DサービスとUXデザイン / UX Design keeps B2D service alive over 12 years
tnj
0
280
プロダクトデザイナー視点から見た チームでの意思決定の難しさと 重要ポイント3点
kei141
0
610
急成長中のWINTICKETにおける ちいさくはじめるライティング改善 / winticket-writing
cyberagentdevelopers
PRO
1
270
AIネイティブな時代におけるUXデザインの在り方とは
kuni29
0
1.2k
パンくずリストかわいい(breadcrumb so cute)
ysuda
0
160
Featured
See All Featured
Building Your Own Lightsaber
phodgson
104
6.2k
Become a Pro
speakerdeck
PRO
26
5.1k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
33
2.1k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
RailsConf 2023
tenderlove
29
1k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3k
A Philosophy of Restraint
colly
203
16k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
175
51k
Documentation Writing (for coders)
carmenintech
67
4.6k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
114
50k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
7
630
How to Ace a Technical Interview
jacobian
276
23k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA CODE MASH 2013
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS (you’re the bomb diggity) JUSTINE ARRECHE I WORK I
TWEET I SPEAK @THE ELEFANTA CODE MASH 2013