Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
CodeMash 13 - I am Designer and so can you!
Search
Justine
January 10, 2013
Design
5
270
CodeMash 13 - I am Designer and so can you!
Talk deck from my 2013 Presentation of design for developers
Justine
January 10, 2013
Tweet
Share
More Decks by Justine
See All by Justine
I am Designer (and so can you!) -- Ruby User Group Berlin
ctrlaltjustine
1
160
Ruby Conf Argentina - Put Away The Knives: We Can Work Together!
ctrlaltjustine
0
120
Eurucamp - Put Away the Knives: We Can Work Together
ctrlaltjustine
1
430
CCAD College Preview Talk
ctrlaltjustine
2
160
I Am Designer (and so can you!)
ctrlaltjustine
6
280
Ruby Conf Uruguay - I Am Designer (and so can you!)
ctrlaltjustine
11
460
Transitioning from Print to Web
ctrlaltjustine
1
220
ScotRubyConf 2012 - I am Designer (and so can you!)
ctrlaltjustine
13
720
QCMerge 2012 - I am Designer (and so can you!)
ctrlaltjustine
9
330
Other Decks in Design
See All in Design
Goodpatch Tour💙 / We are hiring!
goodpatch
31
800k
東急URBAN HACKSのデザイナーって何やってるの? 〜Designer Night #1〜
tak073
0
250
Дизайн услуги через её визуализацию с Картой процесса-опыта
ashapiro
0
240
マルチプロダクトにおけるデザイナーの挑戦-デザイン初め新年会2025
u_ri_ta
1
150
富山デザイン勉強会_ワンランク上に見せるデザインのコツ.pdf
keita_yoshikawa
0
160
20241019-CUD友の会「困った!を解決するデザイン改訂版」交流会
majimasachi
0
330
20250129_DAST28_実空間にデジタル資源の接点をデザインする
majimasachi
0
220
portfolio2025_kanakoohata
kanako106
0
690
富山デザイン勉強会_デザイントレンド2025.pdf
keita_yoshikawa
0
160
Figma Code Connect を使ってエンジニアの新しい体験をデリバリする
junkifurukawa
0
640
2024/11/25 ReDesigner Online Meetup 会社紹介
cybozuinsideout
PRO
0
380
ZKK_001.pdf
nicholaspegu
0
1.5k
Featured
See All Featured
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
21
2.5k
Faster Mobile Websites
deanohume
306
31k
Facilitating Awesome Meetings
lara
52
6.2k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
59k
Building Applications with DynamoDB
mza
93
6.2k
For a Future-Friendly Web
brad_frost
176
9.5k
Why Our Code Smells
bkeepers
PRO
336
57k
We Have a Design System, Now What?
morganepeng
51
7.4k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
133
33k
StorybookのUI Testing Handbookを読んだ
zakiyama
28
5.5k
How to Ace a Technical Interview
jacobian
276
23k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
49
2.3k
Transcript
I AM DESIGNER (and so can you!) JUSTINE ARRECHE I
WORK I TWEET I SPEAK @THE ELEFANTA CODE MASH 2013
Introduction Today we’re going to talk about Grids and content
structure Color theory Typography
First off... Why is a well designed website so important?
Why is a well designed website so important? YOU LOOK
Professional. YOU EARN Respect. YOU GET Results. First off...
Grid and content structure Creating a grid keeps your content
organized and easy to view.
Grid and content structure Even this presentation was made with
a grid.
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID
Grid and content structure 12 COLUMN GRID LOGO IMAGE COPY
COPY FEATURES FEATURES NAVIGATION FOOTER
Color theory The colors you design with are more than
just “I like blue.” It’s about what’s relevant to your overall message.
Color theory PURITY CLEANLINESS LOVE, ENERGY SERENITY, LOYALTY TRUTH, FOCUSED
GENTILE, ROMANCE WARMTH, WEALTH HAPPINESS, HUNGER SOPHISTICATION, EXOTIC NATURAL, MONEY STRENGTH INTELLIGENCE ORGANIC STABILITY NEUTRAL PRACTICAL
Contrasting Colors help draw attention Color theory COLORS CLOSE TOGETHER
ON THE COLOR WHEEL BLEND IN WITH ONE ANOTHER. COLORS ON OPPOSITE SIDES OF THE COLOR WHEEL CREATE CONTRAST TOGETHER.
White & gray aren’t bad Color theory
Picking a color scheme Color theory THE EASIEST WAY TO
PICK COLORS FOR YOUR WEBSITE IS BY PICKING ONE COLOR AND CHOOSING TINTS 100% 50% 30% 0%
Picking a color scheme Color theory IF YOU’RE FEELING MORE
DARING, THINK ABOUT USING CONTRASTING COLORS. CONTRASTING COLORS COLOR IN BETWEEN
Picking a color scheme Color theory WHEN YOU HAVE COLOR
WIGGLE ROOM ON A WEBSITE, DO SOMETHING DIFFERENT FROM YOUR COMPETITORS HOME DEPOT ORANGE LOWE’S BLUE
Typography Forget the hype on type. First and foremost, let
the type work for you.
Typography Let’s go over some typography basics. Serif Sans–Serif
Typography Serifs Traditional Easier to read Great for blocks of
copy
Typography Sans–Serifs Modern Makes a bold statement Great for headlines
Typography Keep it in the family. Type families were meant
to be together.
Typography Din. A type family. Din Bold Condensed Din Regular
Typography By choosing a typeface that has a variety of
options you can create a diverse look that’s cohesive.
Typography But when you’re feeling daring... Choose typefaces that have
things in common.
Typography Choose the same typeface that comes in both serif
and sans serif. LUCIDA TYPE FAMILY
Typography Choose typefaces that have elements in common. ADELLE AND
GOTHAM HAVE SIMILAR WIDTHS AND X-HEIGHTS
Typography Go for polar opposites to create contrast CHOOSE A
FUN DISPLAY TYPEFACE FOR HEADLINES AND GO SIMPLE FOR THE REST
Typography Looking for great webfonts? Check out these bomb-ass sites:
MYFONTS.COM TYPEKIT.COM FONTSQUIRREL.COM
THANKS (you’re the bomb diggity) JUSTINE ARRECHE I WORK I
TWEET I SPEAK @THE ELEFANTA CODE MASH 2013