developer-advocacy.pdf

Transcript

1. Stefan Blos - Developer Experience Engineer @Stream Developer Advocacy !
2. Raise your hand "
3. Who am I? #
4. Stefan ✏ I like to blog % I like to do videos & Worked as mobile, web and cloud developer ' Love technology ( Love sports
 ) Work as a Developer Experience Engineer at Stream
5. G E T S T R E A M . I O Stream Chat • Free In-App Messaging SDK & UI Kits for iOS/Swift • The easiest way to add messaging to your iOS apps, in days — not months • High-level UI Components • Connect the Stream Chat API with minimal coding • Developer toolkit for activity feeds • Get started with a free 30-day trial! • We’re hiring: See positions www.getstream.io
6. Stefan ✏ I like to blog % I like to do videos & Worked as mobile, web and cloud developer ' Love technology ( Love sports
 ) Work as a Developer Experience Engineer at Stream
8. Developer Advocacy Developer Relations Developer Experience Developer Strategy Developer Education Developer Success
9. Developer Strategy Developer Advocacy Developer Relations Developer Experience Developer Education Developer Success
10. What am I doing ? A question I ask myself on a daily basis…
11. What is my company doing?
13. # Target Audience? ✅ Developers ✅ Product Managers ✅ CTOs, etc. ❌ End users
14. What is Developer Advocacy?
15. #
16. Which department does ! belong to?
17. Marketing Engineering / Development Product Sales CEO
18. So, I asked other people …
19. Unnamed „friend“ Uhm, you do something with animations, right?
20. Colleague Half of the time we are not sure what we're doing, but we sure have fun doing it. (late at night)
21. Colleague Take 1 ounce of tech skills, one ounce of soft skills, mix that with a good helping of writing. Spice that up with a pinch of crazy ideas. Now go and execute on the result. (even later at night)
22. Field Marketing Specialist Developer Relations is a beautiful wave of real relationships based on helping others, joining forces, making sense, growing, and connecting. It's a movement. My job is to facilitate this movement, and it's seriously cool and powerful.
23. ChatGPT Developer advocacy is a role that involves building and nurturing a community of developers around a particular technology or product. It involves creating resources, providing support, and promoting the technology or product to the developer community.
24. Providing support Creating resources Promoting the product
25. Community Content Creation Promotion Helping others Tech skills Crazy ideas
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47. Developer Marketing Speak at conferences
 Talk to developers at booths (or anywhere)
 Be on Twitter / LinkedIn / other social media
 Be creative in reaching developers (e.g. Twitter Spaces, Open-Source)
48. Developer Education Create Youtube videos
 Write tutorials / blog posts
 Be creative in reaching developers (Quiz at conference)
49. Developer Success Write documentation (or make people write it)
 Create example applications / content
 Help sales by building custom projects
 Answer questions on Stackoverflow / Discord / etc.
50. Combine all of this …
51. Developer Advocacy Developer Relations Developer Experience Developer Education Developer Success
52. How to get into it ?
54. There is no clear path into it.* * Wait until the end of the presentation…
55. Who is it for ?
56. Introverts?
58. Imposter syndrome?
60. It helps if you have fun with …
61. Sharing knowledge. Being social. Curious. Helping others. Build things. Show initiative.
62. Many disciplines, but… It values more than one skill.
63. Role models
64. People • Caroline Lewko (LinkedIn)
 Author „Developer Relations“ • Cassidy Williams (Twitter)
 CTO at Contenda • Delba Oliveira (Twitter)
 Developer Experience at Vercel • Sommer Panage (Twitter)
 Accessibility at Slack • Una Kravets (Twitter)
 Developer Relations at Google Chrome • Novall Khan (Twitter)
 Engineering Manager at Apple • Gen Ashley (Twitter)
 Lead Women Tech Makers • Marina Coelho (Twitter)
 Developer Relations at Google • Stacie Taylor (Twitter)
 Engineering Team Lead at Zapier • Betsy Langowski (Twitter)
 Framework Evangelist at Apple
65. Many more (See this Tweet)
66. Final thoughts
67. There is no clear path into !. But …
68. Be public, be passionate. Experiment. Don’t stick to one technology. Be social. Have fun doing it.
69. Be public, be passionate. Experiment. Don’t stick to one technology. Be social. Have fun doing it. Connect. Talk. Ask Questions. Twitter LinkedIn