Example Use Case for the Blog: Hot Coffee Sprints

Transcript

1. Example Social Story Design for Blog: “Hot Coffee Sprints Fuel B2B David Butler Founder and CEO 1
2. 2 www.ipositioning.com/blog
3. 3 Story Sheet Social Story Positioning & Media Inputs
4. 4 Story Sheet 2 Target: Text Hint 3 Target: Media Hint 1 Target: Narrative Social Story Positioning Input: “Narratives, Context, Media”
5. 5 Social Story Content Output: “Digital Messages & Images” Week 2: Tweet Week 2: Post Week 2: Video Hot Coffee Sprints Story Middle DESIRED IMAGE Week 3: Tweet Week 3: Post Week 3: Video Hot Coffee Sprints Story End USP ALTERNATIVE Week 1: Tweet Week 1: Post Week 1: Video Hot Coffee Sprints Story Beginning FOR WHO NEED
6. 6 Social Story Web Content: “Blog Articles” http://ipositioning.com/hot- coffee-sprints-fuel-b2b- storytelling/ http://www.marklorion.com/ 2014/04/hot-coffee-sprints-to- keep-your.html
7. 7 Week 1: Tweet Week 1: Post Week 1: Video Social Story Positioning & Media Input Social Story Content Output Social Story Related Web Content Story Beginning FOR WHO NEED iPositioning Buffer WordPress
8. 8 Week 2: Tweet Week 2: Post Week 2: Post Story Middle Social Story Positioning & Media Input Social Story Content Output Social Story Related Web Content DESIRED IMAGE iPositioning Buffer WordPress
9. 9 Week 3: Tweet Week 3: Post Week 3: Post Story End Social Story Positioning & Media Input Social Story Content Output Social Story Related Web Content USP ALTERNATIVE iPositioning Buffer WordPress
10. 10 Using iPositioning to Design and Deliver Brilliant Stories Targeted Social Story Positioning & Design @david_p_butler just shared a fun way for B2B marketing to start storytelling. Check it out. Target Social Network Digital Dialogue Target Measurement Story Metrics # of CMO's sharing / favoriting on twitter. Story Narrative Target Conversation Target Digital Media Story Visuals “Let's ask a marketing expert like David P Butler, CMO. How to get motivated to start a story”
11. Create iPositioning Story Ideas and Sheets for your: Blogs 11 Customers Webinars
12. Thank You