What happened in the past?
• Day for Failure was started 2 years ago in Finland by Aalto Entrepreneurship
Society (AaltoES).
• Until 2011, it was a national campaign with a vision to make Oct, 13th a new
flag-raised day to think about failure.
• In 2011, AaltoES, along with Boardman Tulenkantajat, interviewed 15 well-
known Finnish figures (e.g. Ex-CEO of Nokia, Jorma Ollila) and brought
together a dozen more as supporters of the campaign.
• In 2011, the campaign reached more than 1.2 million people out of 5 million
total population in Finland and received an extensive media coverage from TV
news, newspaper, and radio.