Upgrade to Pro — share decks privately, control downloads, hide ads and more …

SEARCHLOVE DAN DIEGO 2013-Brian Clark

Avatar for Distilled Distilled
September 30, 2013
Business
0
470

SEARCHLOVE DAN DIEGO 2013-Brian Clark

A Strategic Approach to Creative Content Marketing

Avatar for Distilled

Distilled

September 30, 2013
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
140
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
220
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
170
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
290
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
330
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
300
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
250
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
300
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
190

Other Decks in Business

See All in Business
Sreake事業部説明資料
Avatar for 株式会社スリーシェイク 3shake
0
450
jinjer recruiting pitch
Avatar for jinjer_official jinjer_official
0
150k
採用サイト 中途ページ添付資料
Avatar for 西濱直道 naomichinishihama
0
340
株式会社Oxxx Culture Deck
Avatar for 株式会社Oxxx oxxxinc
0
690
2025 サステナビリティレポート
Avatar for MPower Partners mpower_partners
PRO
1
110
ネクストビート 新卒向け会社紹介資料
Avatar for nextbeat nextbeat
1
520
BLUEPRINTエンジニア採用_候補者向け会社説明資料
Avatar for h hik
0
180
サステナビリティレポート2025
Avatar for 株式会社浜屋 hamayacorp
0
210
【新卒向け】株式会社リブに興味のある方へ
Avatar for 株式会社リブ/LiB,Inc. libinc
0
11k
【新卒採用資料】Natee Company Deck _202601
Avatar for Natee nateehr
0
2.9k
DeNA社のAI活用スキル評価
Avatar for 小平株式会社 kobira_official
PRO
0
160
それでも、変えていくーエンタープライズでビジネスと_開発をつなぐアジャイル奮闘記などから学んだAgile Leadership
Avatar for J.K junki
1
170

Featured

See All Featured
Organizational Design Perspectives: An Ontology of Organizational Design Elements
Avatar for Dr. Kim W Petersen kimpetersen
PRO
1
470
How to make the Groovebox
Avatar for あそなす asonas
2
1.9k
How to build an LLM SEO readiness audit: a practical framework
Avatar for Nick Samuel nmsamuel
1
650
<Decoding/> the Language of Devs - We Love SEO 2024
Avatar for Nikki Halliwell nikkihalliwell
1
130
The Straight Up "How To Draw Better" Workshop
Avatar for Dennis Kardys denniskardys
239
140k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
55
3.3k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
269
14k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.1k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
Avatar for Chris Coyier chriscoyier
508
140k
Designing for Performance
Avatar for Lara Hogan lara
610
70k
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
250

Transcript

  1. A STRATEGIC APPROACH TO CREATIVE CONTENT MARKETING Brian Clark CEO

    - Copyblogger Media @copyblogger

  2. Social Content Search Sale Email

  3. Unaware Attraction Permission Conversion Sale

  4. THE MONOMYTH

  5. Unaware Attraction Permission Conversion Ordinary World Call to Adventure Meeting

    the Mentor Crossing the Threshold Sale

  6. THE STORY: CONTENT AS MENTOR

  7. THE 5Cs OF CONTENT CREATION

  8. 5Cs ‣ Context ‣ Cornerstone ‣ Connection ‣ Conversion ‣

    Copy

  9. CONTEXT ‣ What’s the journey?

  10. FIND OUT THEIR PROBLEMS AND DESIRES, MAKE THEM THE HERO,

    AND HELP THEM ON THEIR JOURNEY

  11. CORNERSTONE ‣ What do they need to know?

  12. None

  13. CONNECTION ‣ What do they need to engage?

  14. MEANING + FASCINATION = ENGAGEMENT

  15. CONVERSION ‣ What do they need to believe?

  16. EVANGELIZE AND CONVERT

  17. COPY ‣ What’s the offer?

  18. ‣ Great product or service ‣ Fantastic value ‣ Communicate

    benefits ‣ Overcome lingering objections ‣ Reverse risk

  19. ‣Cornerstone = Educate ‣Connection = Engage ‣Conversion = Evangelize

  20. Brian Clark @copyblogger http://copyblogger.com/