SEARCHLOVE DAN DIEGO 2013-Brian Clark

A Strategic Approach to Creative Content Marketing

Transcript

1. A STRATEGIC APPROACH TO CREATIVE CONTENT MARKETING Brian Clark CEO - Copyblogger Media @copyblogger
2. Social Content Search Sale Email
3. Unaware Attraction Permission Conversion Sale
4. THE MONOMYTH
5. Unaware Attraction Permission Conversion Ordinary World Call to Adventure Meeting the Mentor Crossing the Threshold Sale
6. THE STORY: CONTENT AS MENTOR
7. THE 5Cs OF CONTENT CREATION
8. 5Cs ‣ Context ‣ Cornerstone ‣ Connection ‣ Conversion ‣ Copy
9. CONTEXT ‣ What’s the journey?
10. FIND OUT THEIR PROBLEMS AND DESIRES, MAKE THEM THE HERO, AND HELP THEM ON THEIR JOURNEY
11. CORNERSTONE ‣ What do they need to know?
13. CONNECTION ‣ What do they need to engage?
14. MEANING + FASCINATION = ENGAGEMENT
15. CONVERSION ‣ What do they need to believe?
16. EVANGELIZE AND CONVERT
17. COPY ‣ What’s the offer?
18. ‣ Great product or service ‣ Fantastic value ‣ Communicate benefits ‣ Overcome lingering objections ‣ Reverse risk
19. ‣Cornerstone = Educate ‣Connection = Engage ‣Conversion = Evangelize
20. Brian Clark @copyblogger http://copyblogger.com/