Buyer Journey Reimagined (CSU East Bay - Marketing Connect Series)

March 17, 2021

Buyer journey reimagined. Experience sans limits.

We live in a world where rules and policies often define who we are and what we can or cannot do. Imagine a world with no boundaries, where we could be true to ourselves and trust everyone to be understanding and show empathy toward each other.

Look around. Our daily experiences are shaped by boundaries. Let’s look at a few branding and marketing examples that exist today and how we can reimagine the experience.

Website Content (Blog, Video, Whitepaper, eBook) Email
Webinar Presentation Text Slack …

Simplicity is the ultimate sophistication - Leonardo da Vinci

Reimagined Experience for 2020 and beyond
Join this webinar with Div Manickam and together we can reimagine our experiences on how we engage with our audience. Let’s truly inspire our buyers and make an impact without the boundaries and limitations that we have set for ourselves. Open your door to a new world of possibilities, and challenge the norm. Ask why we do what we do and why it is done that way. Amazing sparks of creativity and innovation will unfold.

Learn More:
https://medium.com/product-marketing-alliance/art-of-storytelling-with-trust-and-truthful-conversations-67ab91638b92

https://medium.com/product-marketing-alliance/experience-reimagined-beyond-the-boundaries-in-marketing-faee9e09a868

Transcript

1. Buyer Journey Reimagined. March 17, 2021 Div Manickam divmanickam.medium.com
2. Explore. Discover. 30+ countries https://bit.ly/divmanickam Continuous Learning Winning Together Family Div Manickam mindfulness | essentialism | stress and anxiety | diversity, equity and inclusion Community
3. Let’s get to know each other City, State @divmanickam
4. Buyer Journey Discover Learn Try Buy Advocate @divmanickam
5. Buyer Journey Discover Learn Try Buy Advocate @divmanickam Blogs Social Media Webpage Video Intro Webinar Demo Product Webinar Customer Reviews Community Customer Success Story
6. What’s your favorite story?
7. What’s in a memorable story? START: Make it worth their time to care (Discover -> Learn) MIDDLE: Gain trust and credibility (Try -> Buy) END: Find your true storyteller (Advocate)
8. IF YOU CAN'T EXPLAIN IT SIMPLY, YOU DON'T UNDERSTAND IT WELL ENOUGH. - ALBERT EINSTEIN SIMPLICITY IS THE ULTIMATE SOPHISTICATION. - LEONARDO DA VINCI @divmanickam
9. @divmanickam Focus on customer needs Measure the right metrics Website Reimagined.
10. @divmanickam Content Reimagined. Resonate with buyer: Right Message Prioritize and clean resources
11. @divmanickam Email Reimagined. Nurture not Spam. Be mindful of the Inbox
12. @divmanickam Webinar Reimagined. Engage with your audience Measure quality vs quantity
13. What’s the right time and right place in the buyer journey? @divmanickam
14. “You can't go back and change the beginning, but you can start where you are and change the ending.” ― C.S. Lewis. @divmanickam
15. Thank You divmanickam divmanickam.medium.com @divmanickam
16. Resources divmanickam.medium.com Mastering the art and science of Product Marketing Experience Reimagined. Beyond the boundaries in Marketing Art of storytelling with trust and truthful conversations Messaging and Positioning for 2020: The Customer Journey @divmanickam