Buyer journey reimagined. Experience sans limits. [Pragmatic Product Chat 2020]

Pragmatic Product Chat/Webinar - July 14, 2020

Buyer journey reimagined. Experience sans limits.

We live in a world where rules and policies often define who we are and what we can or cannot do. Imagine a world with no boundaries, where we could be true to ourselves and trust everyone to be understanding and show empathy toward each other.

Look around. Our daily experiences are shaped by boundaries. Let’s look at a few branding and marketing examples that exist today and how we can reimagine the experience.

Website Content (Blog, Video, Whitepaper, eBook) Email
Webinar Presentation Text Slack …

Simplicity is the ultimate sophistication - Leonardo da Vinci

Reimagined Experience for 2020 and beyond 
Join this webinar with Div Manickam and together we can reimagine our experiences on how we engage with our audience. Let’s truly inspire our buyers and make an impact without the boundaries and limitations that we have set for ourselves. Open your door to a new world of possibilities, and challenge the norm. Ask why we do what we do and why it is done that way. Amazing sparks of creativity and innovation will unfold. 

Learn More:
https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/25/the-art-of-storytelling-with-trust-and-truthful-conversations/#45e462226cc8

https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/17/reimagining-the-boundaries-of-our-marketing-experience/#5b43bc2d392a

Transcript

1. Pragmatic Product Chat We'll be starting soon … § Turn on your video if you can § Please display your name on screen GO TO: Participants > Hover over your label > Rename § Find the ‘raise hand’ button and other tools in Participants (We’ll use these later) § Ask questions in the chat window rkalogeris@pragmaticinstitute.com #AskthePAC Brought to you by the PAC
2. Buyer Journey Reimagined. Div Manickam | July 2020 Experience sans limits.
3. ‘06 Bachelors in Information Technology, Calicut University ‘08 Masters in Cyber Security, Amrita University ‘08 Research Scholar, GroupLens University of Minnesota ‘11 MBA Marketing, California State University East Bay ‘10 Partner Program, Panasonic Marketing Communications, Applied Materials ‘13 Sales Enablement, Business Intelligence Analyst, UBM Tech ‘14 Technical Product Marketing, GoodData ‘16 Product/Solution Marketing, Portfolio Messaging, Boomi 2019 40 Under 40 - Cal State East Bay Forbes Communications Council Top 50 Product Marketing Influencer - PMA Div Manickam about.me/divmanickam Explore. Dream. Discover. 30 countries | 74 cities India, Libya, KSA, USA… Google Local Guide Empowering a mindful and high performing team #ContinuousLearning #WinningTogether
4. Let’s get to know each other City, State ❑ B2B ❑ B2C ❑ B2B2C ❑ Product marketing ❑ Product management ❑ Other Industry @divmanickam
5. Buyer or Audience Journey Discover Learn Try Buy Advocate @divmanickam
6. What's your favorite story? Which story did you connect with? Why did you continue to read? @divmanickam
7. START: Make it worth their time to care (Discover -> Learn) MIDDLE: Gain trust and credibility (Try -> Buy) END: Find your true storyteller (Advocate) What’s in a memorable story? @divmanickam
8. IF YOU CAN'T EXPLAIN IT SIMPLY, YOU DON'T UNDERSTAND IT WELL ENOUGH. - ALBERT EINSTEIN SIMPLICITY IS THE ULTIMATE SOPHISTICATION. - LEONARDO DA VINCI @divmanickam
9. What’s your goal today? Website Focus on customer needs Trusted voice across channels Measure the right metrics @divmanickam Reimagined.
10. What’s your goal today? Content Prioritize every asset Resonate with buyer needs Clean resources every spring @divmanickam Reimagined.
11. What’s your goal today? Email Nurture not spam Be mindful of the inbox Automate for true value @divmanickam Reimagined.
12. What’s your goal today? Webinar Not a PPT sprint Engage with your audience Measure quality vs quantity @divmanickam Don’t talk to the audience Reimagined.
13. Presentation Podcast Text Slack Social Media What’s the right time and right place in the buyer journey?
14. “You can't go back and change the beginning, but you can start where you are and change the ending.” ― C.S. Lewis. @divmanickam
15. Thank You divmanickam Email: div.manickam21@gmail.com Blog: www.medium.com/@divmanickam Photos: http://now-here.webflow.io/
16. Pragmatic Product Chat rkalogeris@pragmaticinstitute.com #AskthePAC Brought to you by the PAC Coming up: The 3 Rules behind the Most Successful Products SC MOATTI Silicon valley visionary, Investor and award-winning best-selling author July 21 1:30 ET