Backwards Business Building

A new lecture for 2013 which discusses the broken way I think many people build businesses... backwards! Hope you enjoy it!

Transcript

1. ©  Ma%hew  Drayco%  I  2013  
2. I’ve  had  an  awesome  business  idea…   Bun  Hats!   I  should  sell     these  right?  
3. NOPE  
4. …that  was  extreme.      
5. …that  was  extreme.               BUT!                      
6. …that  was  extreme.               BUT!                    People  build  businesses              based  on  the  same  logic!  
7. Love!!
8. Love!! Hate!!
10. Great  Businesses     Start  With…          
11. Great  Businesses     Start  With…           …Engaged  Customers!  
12. All Customers have…?!
13. All Customers have…! PAINS  
14. All Customers have…! PAINS  
15. Healing  a   pain  builds?  
16. Powerful   Relationships!
17. Lessons:
18. Lessons: •  Focus on the Customer
19. Lessons: •  Focus on the Customer •  Find their Pain
20. Lessons: •  Focus on the Customer •  Find their Pain •  Solve it!
21. It’s  not  a  guarantee  of   success  but…        
22. It’s  not  a  guarantee  of   success  but…      …it’s  in  the  right   direc@on!  
23. Thanks  to  these  lovely  people  for  their  crea@ve   commons  images:     Lintmachine   Chotda   Na@onal  Post   Flatworldsedge