The App Economy

Taking data from sources across the web I've compiled an interesting review of the current App Economy (2012) and where I think it's travelling. I hope people find this useful and thought provoking.

Transcript

1. #TheApp Economy © Matthew C. Draycott I 2012
3.  [            ]   2 Platform Race…
4. 2011 3.2 Platforms
5. 2011 3.2 Platforms 2012 2.7 Platforms
6. 67%   59%   36%   46%   76%   66%   37%   34%   0%   10%   20%   30%   40%   50%   60%   70%   80%   Android   iOS   Windows   BlackBerry   2011   2012  
7. More Android Activations Per Day than?
8. More Android Activations Per Day than? Humans Born On Planet Earth!
9. Reach…
10. Tablets: The Future?
11.    [        ]     Developers Targeting Tablets…
12. 85%   51%   27%   8%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   Smartphone   Tablet   PC'c/Netbooks   TV's/Set  Top  
13. 1in3 Developers: App Poverty
14.  [            ]   Where’s the Money?
15. £2,230   £1,894   £1,530   £1,164   £953   £0   £500   £1,000   £1,500   £2,000   £2,500   SubscripPons   In  App  Purchases   Pay  Per  Download   Freemium   AdverPsing   Average  Monthly  Income  £’s  
16. £2,230   £1,894   £1,530   £1,164   £953   £0   £500   £1,000   £1,500   £2,000   £2,500   SubscripPons   In  App  Purchases   Pay  Per  Download   Freemium   AdverPsing   Average  Monthly  Income  £’s     19%     12%     34%     18%     33%   Best Income Models: Not Most Used
17. Opportunity Maturity India    UK   USA   France   Germany   Spain   Italy   Poland   Russia   Brazil   China   Sweden   Netherlands   Australia  
18. 70% Downloads: Local
19.  [            ]   What About Marketing?
20. ½ All Apps Sold via Store
21. 47%   28%   26%   19%   17%   0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   50%   Facebook   Mobile  /  Desktop  Serch   Demos  /  Freemium   PR   Mobile  /  Netwrok  
22. Challenges?
23. 39%   39%   36%   27%   26%   0%   5%   10%   15%   20%   25%   30%   35%   40%   45%   Keeping  Users  Engaged   Finding  The  Right  Users   Revanue  Model   Price  Point   Promo  Channel  
24. The Future…
25. Rapid Apps Rapid Apps
26. Remote Apps
28. @drayco:mc+ + + + + www.mdrayco:.com+ + + + + www.linkedin.com/in/mdrayco:+ !
29. Flickr images courtesy of these awesome people (Thanks): Christiano Betta Johan Larsson Helga Weber All product photographs remain the rights of the owner. Data and statistics: Vision Mobile I Developer Ecosystem 2012 Daily Mail Guardian