Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
データ不足に数理モデルで立ち向かう / Japan.R 2023
Search
森下光之助
December 02, 2023
Marketing & SEO
11
5.6k
データ不足に数理モデルで立ち向かう / Japan.R 2023
2023年12月2日に行われたJapan.R 2023での発表資料です
https://japanr.connpass.com/event/302622/
森下光之助
December 02, 2023
Tweet
Share
More Decks by 森下光之助
See All by 森下光之助
『ビジネス課題を解決する技術』を出版しました / CA DATA Night #7
dropout009
1
28
baseballrによるMLBデータの抽出と階層ベイズモデルによる打率の推定 / TokyoR118
dropout009
2
650
tidymodelsによるtidyな生存時間解析 / Japan.R2024
dropout009
2
1.2k
回帰分析ではlm()ではなくestimatr::lm_robust()を使おう / TokyoR100
dropout009
66
11k
Counterfactual Explanationsで機械学習モデルを解釈する / TokyoR99
dropout009
3
3.1k
『機械学習を解釈する技術』の紹介 / Devsumi2022
dropout009
4
3.9k
シンプルな数理モデルでビジネス課題を解決する / Japan.R 2021
dropout009
2
6.7k
テレビCMのユニークリーチを最適化する / PyData.Tokyo24
dropout009
0
1.8k
Accumulated Local Effects(ALE)で機械学習モデルを解釈する / TokyoR95
dropout009
3
9.7k
Other Decks in Marketing & SEO
See All in Marketing & SEO
How Google's Search Index Works
aagent
1
760
Hra o vyhledávání: Nová pravidla, noví vítězové a nové oběti
pavelungr
0
130
Cómo sobrevivir al apocalipsis zombi de AI Overviews gracias a Google Discover - Territorio DSM 25
clarasoteras
0
180
You Can't Generate What You Can't Retrieve
dawnieando
1
200
Content Marketing Strategies for B2B SaaS Success
carib
1
270
WaytoAGI Tokyo 2025 - MarketDev of Creative AI from Local to Global – The Challenge of AICU: AI Creators Union
o_ob
0
310
SEO Benelux Conf - Automating Technical SEO on a low budget
jancaerels
0
190
中央光学出版株式会社 会社概要資料
cks2025
0
220
採用広報強化サービス 「ななごータレントプール」ご紹介 / nanago_talentpool
nanago
0
1.6k
Keynote: SEO is Dead Long Live SEO - Pubcon Austin 2025
ryanjones
1
160
AI Search: Where are we now and how to succeed - #SEOsummit Brasil
aleyda
0
430
コンテンツマーケティングの戦略設計(2025年版)
makitani
3
3.7k
Featured
See All Featured
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
helenjbeal
1
85
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
34
2.6k
My Coaching Mixtape
mlcsv
0
31
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
49
9.8k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
4.1k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
231
22k
Information Architects: The Missing Link in Design Systems
soysaucechin
0
750
Building Applications with DynamoDB
mza
96
6.9k
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
200
GraphQLの誤解/rethinking-graphql
sonatard
74
11k
Stop Working from a Prison Cell
hatefulcrawdad
273
21k
SEO Brein meetup: CTRL+C is not how to scale international SEO
lindahogenes
0
2.3k
Transcript
2023/12/02 Japan.R 2023 #JapanR @dropout009
REVISIO CDO X: @dropout009 Speaker Deck: dropout009 Blog: https://dropout009.hatenablog.com/
None
None
CM • • CM ⾒ • CM
• GRP TRP • CM ⾒ • CM ⾒ •
• CM 1 ⾒ • CM 2 1 2 3 4 5 A 1 0 1 0 1 B 0 1 0 1 0 C 1 1 1 0 1 D 0 0 1 0 0 E 0 0 0 0 0 2 (40%) 4 (80%) 7 (140%) 8 (160%) 10 (200%) 2 (40%) 3 (60%) 4 (80%) 4 (80%) 4 (80%)
• • CM × 1% 1 1
• 206% 10 2,060 69.7%
• • 0 0 頻 ⾒ 100% lm(y ~ 0
+ x) lm(y ~ 0 + log1p(x))
• •
None
l 𝑔 l CM 𝐹 Pr 𝐹 = 𝑓 ∣
𝑔 l CM 1 ⾒ 𝑟 𝑔 = Pr 𝐹 ≥ 1 ∣ 𝑔 = 1 − Pr 𝐹 = 0 ∣ 𝑔 Pr 𝐹 = 𝑓 ∣ 𝑔 𝑟 𝑔 CM
l Poisson 𝑓 𝜆 = 1 Γ 𝑓 + 1
𝜆!𝑒"# l 𝜆 𝑔 𝜆 = 𝑔 𝑟 𝑔 = 1 − Pr 𝐹 = 0 ∣ 𝑔 = 1 − 1 Γ 0 + 1 𝑔$𝑒"% = 1 − 𝑒"% dpois(f, lambda) Poisson(𝑓 ∣ 𝜆 = 5) Poisson(𝑓 ∣ 𝜆 = 3) 1 - dpois(0, g) Poisson(𝑓 ∣ 𝜆 = 2)
l 𝑟 𝑔 = 1 − 𝑒"%
l CM ⾒ CM CM CM CM Poisson(𝑓 ∣ 𝜆
= 2.06) CM
None
l CM CM CM l CM 𝜆 CM 𝜆 CM
⾒ 𝜆 Poisson(𝑓 ∣ 𝜆 = 2) Poisson(𝑓 ∣ 𝜆 = 3) Poisson(𝑓 ∣ 𝜆 = 5)
l ⾒ ⾒ 𝜆 l 𝜆 頻 𝜆 l 𝜆
Gamma 𝜆 ∣ 𝜈, 𝜈 𝜇 = 𝜈 𝜇 & Γ 𝜈 𝜆&"'𝑒" & (# E 𝜆 = 𝜇 𝜆 dgamma(nu, nu / mu) Gamma 𝜆 ∣ 1, 1 2 Gamma 𝜆 ∣ 4, 4 2 Gamma 𝜆 ∣ 16, 16 2 𝜆 𝜆
l 𝜆 ⾒ 𝜆 Pr 𝐹 = 𝑓 ∣ 𝜇,
𝜈 = ; $ ) Pr 𝐹 = 𝑓 ∣ 𝜆 𝑝 𝜆 𝜇, 𝜈 𝑑𝜆 = ; $ ) Poisson 𝑓 ∣ 𝜆 Gamma 𝜆 𝜈, 𝜈 𝜇 𝑑𝜆 = ; $ ) 1 Γ 𝑓 + 1 𝜆!𝑒"# 𝜈 𝜇 & Γ 𝜈 𝜆&"'𝑒" & (# 𝑑𝜆 = 𝜈 𝜇 & Γ 𝑓 + 1 Γ 𝜈 ; $ ) 𝜆&*!"'𝑒" &"( ( # 𝑑𝜆 = 𝜈 𝜇 & Γ 𝑓 + 1 Γ 𝜈 Γ 𝜈 + 𝑓 𝜈 + 𝜇 𝜇 &*! ; $ ) 𝜈 + 𝜇 𝜇 &*! Γ 𝜈 + 𝑓 𝜆&*!"'𝑒" &*( ( # 𝑑𝜆 = Γ 𝜈 + 𝑓 Γ 𝑓 + 1 Γ 𝜈 𝜈 𝜈 + 𝜇 & 𝜇 𝜈 + 𝜇 ! = , ! " Gamma 𝜆 𝜈 + 𝑓, 𝜈 + 𝜇 𝜇 𝑑𝜆 = 1
l ⾒ Negative Binomial Distribution; NBD NB 𝑓 𝜇, 𝜈
= Γ 𝜈 + 𝑓 Γ 𝑓 + 1 Γ 𝜈 𝜈 𝜈 + 𝜇 & 𝜇 𝜈 + 𝜇 ! NB 𝑓 2.06,1 NB 𝑓 2.06,3 NB 𝑓 2.06,10 dnbinom(f, mu = mu, size = nu)
l ⾒ 𝑟 𝑔, 𝜈 = 1 − Pr 𝐹
= 0 ∣ 𝑔, 𝜈 = 1 − Γ 𝜈 + 0 Γ 0 + 1 Γ 𝜈 𝜈 𝜈 + 𝑔 & 𝑔 𝜈 + 𝑔 $ = 1 − 𝜈 𝜈 + 𝑔 & l 𝜈 1 - dnbinom(0, mu = g, size = nu) 𝑟 𝑔, 1 𝑟 𝑔, 3 𝑟 𝑔, 10
l 𝑟 𝑔, 𝜈 𝜈 𝜈 l 𝑟+ 𝑔+ ̂
𝜈 ̂ 𝜈 = argmin & 1 − 𝜈 𝜈 + 𝑔+ & − 𝑟′ l ̂ 𝜈 𝑟 𝑔, ̂ 𝜈 = 1 − ̂ 𝜈 ̂ 𝜈 + 𝑔 , & CM CM
l 1 ⾒ CM 3 CM ⾒ l CM 𝑓
⾒ 𝑓 + l 𝑓 + 𝑟!* 𝑔, 𝜈 = Pr 𝐹 ≥ 𝑓 ∣ 𝑔, 𝑣 = 1 − Pr 𝐹 ≤ 𝑓 − 1 ∣ 𝑔, 𝜈 = 1 − E !!-$ !"' Γ 𝜈 + 𝑓+ Γ 𝑓+ + 1 Γ 𝜈 𝜈 𝜈 + 𝑔 & 𝑔 𝜈 + 𝑔 !! 𝑓 𝑓 + 𝑟!" 𝑟#" 𝑟$" 1 - pnbinom(f - 1, mu = g, size = nu)
None
l l l l ⾒
• Goerg, Georg M. "Estimating reach curves from one data
point." (2014).