Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
データ不足に数理モデルで立ち向かう / Japan.R 2023
Search
森下光之助
December 02, 2023
Marketing & SEO
11
5.6k
データ不足に数理モデルで立ち向かう / Japan.R 2023
2023年12月2日に行われたJapan.R 2023での発表資料です
https://japanr.connpass.com/event/302622/
森下光之助
December 02, 2023
Tweet
Share
More Decks by 森下光之助
See All by 森下光之助
『ビジネス課題を解決する技術』を出版しました / CA DATA Night #7
dropout009
1
16
baseballrによるMLBデータの抽出と階層ベイズモデルによる打率の推定 / TokyoR118
dropout009
2
640
tidymodelsによるtidyな生存時間解析 / Japan.R2024
dropout009
2
1.1k
回帰分析ではlm()ではなくestimatr::lm_robust()を使おう / TokyoR100
dropout009
66
11k
Counterfactual Explanationsで機械学習モデルを解釈する / TokyoR99
dropout009
3
3.1k
『機械学習を解釈する技術』の紹介 / Devsumi2022
dropout009
4
3.9k
シンプルな数理モデルでビジネス課題を解決する / Japan.R 2021
dropout009
2
6.6k
テレビCMのユニークリーチを最適化する / PyData.Tokyo24
dropout009
0
1.8k
Accumulated Local Effects(ALE)で機械学習モデルを解釈する / TokyoR95
dropout009
3
9.6k
Other Decks in Marketing & SEO
See All in Marketing & SEO
マーケティング研修サービス なぞるLearning
nazoru
PRO
0
300
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
170
採用広報強化サービス 「ななごータレントプール」ご紹介 / nanago_talentpool
nanago
0
1.2k
3つの事例から考える広報 AI活用と勘所 / AI in Public Relations Key Insights from Three Case Studies
shuzon
0
450
Adapting to the new era of search everywhere optimization - brightonSEO San Diego
nikkilamseo
1
330
会社説明資料|株式会社トライバルメディアハウス
tribal
0
5.6k
WaytoAGI Tokyo 2025 - MarketDev of Creative AI from Local to Global – The Challenge of AICU: AI Creators Union
o_ob
0
290
The Practical Guide to Content that Dominates AI Search
samanyougarg
1
320
It's ALL AI search: Building a unified view for growth
raygrieselhuber
PRO
0
700
The agentic SEO stack - context over prompts
schlessera
0
560
SEO Brein meetup: CTRL+C is not how to scale international SEO
lindahogenes
0
2.2k
BrightonSEO 2025 - Lies, Damned Lies & SEO Reports
slickettsdigital
0
220
Featured
See All Featured
Discover your Explorer Soul
emna__ayadi
2
1k
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
akashhashmi
0
190
Done Done
chrislema
186
16k
Navigating Team Friction
lara
191
16k
How to train your dragon (web standard)
notwaldorf
97
6.4k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Unlocking the hidden potential of vector embeddings in international SEO
frankvandijk
0
130
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
35
2.3k
Practical Orchestrator
shlominoach
190
11k
End of SEO as We Know It (SMX Advanced Version)
ipullrank
2
3.8k
Fantastic passwords and where to find them - at NoRuKo
philnash
52
3.5k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
9
1k
Transcript
2023/12/02 Japan.R 2023 #JapanR @dropout009
REVISIO CDO X: @dropout009 Speaker Deck: dropout009 Blog: https://dropout009.hatenablog.com/
None
None
CM • • CM ⾒ • CM
• GRP TRP • CM ⾒ • CM ⾒ •
• CM 1 ⾒ • CM 2 1 2 3 4 5 A 1 0 1 0 1 B 0 1 0 1 0 C 1 1 1 0 1 D 0 0 1 0 0 E 0 0 0 0 0 2 (40%) 4 (80%) 7 (140%) 8 (160%) 10 (200%) 2 (40%) 3 (60%) 4 (80%) 4 (80%) 4 (80%)
• • CM × 1% 1 1
• 206% 10 2,060 69.7%
• • 0 0 頻 ⾒ 100% lm(y ~ 0
+ x) lm(y ~ 0 + log1p(x))
• •
None
l 𝑔 l CM 𝐹 Pr 𝐹 = 𝑓 ∣
𝑔 l CM 1 ⾒ 𝑟 𝑔 = Pr 𝐹 ≥ 1 ∣ 𝑔 = 1 − Pr 𝐹 = 0 ∣ 𝑔 Pr 𝐹 = 𝑓 ∣ 𝑔 𝑟 𝑔 CM
l Poisson 𝑓 𝜆 = 1 Γ 𝑓 + 1
𝜆!𝑒"# l 𝜆 𝑔 𝜆 = 𝑔 𝑟 𝑔 = 1 − Pr 𝐹 = 0 ∣ 𝑔 = 1 − 1 Γ 0 + 1 𝑔$𝑒"% = 1 − 𝑒"% dpois(f, lambda) Poisson(𝑓 ∣ 𝜆 = 5) Poisson(𝑓 ∣ 𝜆 = 3) 1 - dpois(0, g) Poisson(𝑓 ∣ 𝜆 = 2)
l 𝑟 𝑔 = 1 − 𝑒"%
l CM ⾒ CM CM CM CM Poisson(𝑓 ∣ 𝜆
= 2.06) CM
None
l CM CM CM l CM 𝜆 CM 𝜆 CM
⾒ 𝜆 Poisson(𝑓 ∣ 𝜆 = 2) Poisson(𝑓 ∣ 𝜆 = 3) Poisson(𝑓 ∣ 𝜆 = 5)
l ⾒ ⾒ 𝜆 l 𝜆 頻 𝜆 l 𝜆
Gamma 𝜆 ∣ 𝜈, 𝜈 𝜇 = 𝜈 𝜇 & Γ 𝜈 𝜆&"'𝑒" & (# E 𝜆 = 𝜇 𝜆 dgamma(nu, nu / mu) Gamma 𝜆 ∣ 1, 1 2 Gamma 𝜆 ∣ 4, 4 2 Gamma 𝜆 ∣ 16, 16 2 𝜆 𝜆
l 𝜆 ⾒ 𝜆 Pr 𝐹 = 𝑓 ∣ 𝜇,
𝜈 = ; $ ) Pr 𝐹 = 𝑓 ∣ 𝜆 𝑝 𝜆 𝜇, 𝜈 𝑑𝜆 = ; $ ) Poisson 𝑓 ∣ 𝜆 Gamma 𝜆 𝜈, 𝜈 𝜇 𝑑𝜆 = ; $ ) 1 Γ 𝑓 + 1 𝜆!𝑒"# 𝜈 𝜇 & Γ 𝜈 𝜆&"'𝑒" & (# 𝑑𝜆 = 𝜈 𝜇 & Γ 𝑓 + 1 Γ 𝜈 ; $ ) 𝜆&*!"'𝑒" &"( ( # 𝑑𝜆 = 𝜈 𝜇 & Γ 𝑓 + 1 Γ 𝜈 Γ 𝜈 + 𝑓 𝜈 + 𝜇 𝜇 &*! ; $ ) 𝜈 + 𝜇 𝜇 &*! Γ 𝜈 + 𝑓 𝜆&*!"'𝑒" &*( ( # 𝑑𝜆 = Γ 𝜈 + 𝑓 Γ 𝑓 + 1 Γ 𝜈 𝜈 𝜈 + 𝜇 & 𝜇 𝜈 + 𝜇 ! = , ! " Gamma 𝜆 𝜈 + 𝑓, 𝜈 + 𝜇 𝜇 𝑑𝜆 = 1
l ⾒ Negative Binomial Distribution; NBD NB 𝑓 𝜇, 𝜈
= Γ 𝜈 + 𝑓 Γ 𝑓 + 1 Γ 𝜈 𝜈 𝜈 + 𝜇 & 𝜇 𝜈 + 𝜇 ! NB 𝑓 2.06,1 NB 𝑓 2.06,3 NB 𝑓 2.06,10 dnbinom(f, mu = mu, size = nu)
l ⾒ 𝑟 𝑔, 𝜈 = 1 − Pr 𝐹
= 0 ∣ 𝑔, 𝜈 = 1 − Γ 𝜈 + 0 Γ 0 + 1 Γ 𝜈 𝜈 𝜈 + 𝑔 & 𝑔 𝜈 + 𝑔 $ = 1 − 𝜈 𝜈 + 𝑔 & l 𝜈 1 - dnbinom(0, mu = g, size = nu) 𝑟 𝑔, 1 𝑟 𝑔, 3 𝑟 𝑔, 10
l 𝑟 𝑔, 𝜈 𝜈 𝜈 l 𝑟+ 𝑔+ ̂
𝜈 ̂ 𝜈 = argmin & 1 − 𝜈 𝜈 + 𝑔+ & − 𝑟′ l ̂ 𝜈 𝑟 𝑔, ̂ 𝜈 = 1 − ̂ 𝜈 ̂ 𝜈 + 𝑔 , & CM CM
l 1 ⾒ CM 3 CM ⾒ l CM 𝑓
⾒ 𝑓 + l 𝑓 + 𝑟!* 𝑔, 𝜈 = Pr 𝐹 ≥ 𝑓 ∣ 𝑔, 𝑣 = 1 − Pr 𝐹 ≤ 𝑓 − 1 ∣ 𝑔, 𝜈 = 1 − E !!-$ !"' Γ 𝜈 + 𝑓+ Γ 𝑓+ + 1 Γ 𝜈 𝜈 𝜈 + 𝑔 & 𝑔 𝜈 + 𝑔 !! 𝑓 𝑓 + 𝑟!" 𝑟#" 𝑟$" 1 - pnbinom(f - 1, mu = g, size = nu)
None
l l l l ⾒
• Goerg, Georg M. "Estimating reach curves from one data
point." (2014).