Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Players1st Business Plan 2016.08

63886a19c6fa58102c7eee86dadaab86?s=47 Hiro Fukami
September 02, 2016

Players1st Business Plan 2016.08

2016.08時点の Players1st のビジネスプラン
資金調達中。

63886a19c6fa58102c7eee86dadaab86?s=128

Hiro Fukami

September 02, 2016
Tweet

Transcript

  1. Players1st Ϗδωεϓϥϯ גࣜձࣾϓϨΠϠʔζϑΝʔετ Players1st inc. 2016.08 ਂւ ׮৴ Hiro Fukami

    <fukami@players1.st>
  2. Players1st Copyright (c) Players1st All Rights Reserved. 1.ձࣾ֓ཁ ✤ ձ໊ࣾ

    : גࣜձࣾϓϨΠϠʔζϑΝʔετ (Players1st inc.) ✤ ఏڙαʔϏε : ݱ໾εϙʔπબखͷͨΊͷPR՝ۚαΠτ "Players1st" ͷӡӦ ✤ ૑ۀऀ ਂւ׮৴ : ITΤϯδχΞͱͯ͠αʔϏε্ཱͪ͛ɾ ӡӦɾνʔϜϚωʔδϝϯτʹैࣄɺIPOܦݧɻಠཱޙɺ 2010೥Ϋϥ΢υϗεςΟϯάαʔϏεΛఏڙ͢Δ fluxflex, inc.(ͷͪͷWebPayɺLINE Payʹച٫) ΛΞϝϦΧͰڞಉ ૑ۀɻ
  3. 2-1.ࢲͨͪͷϛογϣϯ "εϙʔπͷྗͰੈͷதΛΑΓྑ͘͢Δɻ"

  4. Players1st Copyright (c) Players1st All Rights Reserved. 2-2.αʔϏεαϚϦʔ εϙʔπબखʹରͯ͠ɺ ✤

    ৽͍͠αϙʔλʔɾεϙϯαʔͷ֫ ಘɺܦࡁతࢧԉͷ֫ಘ ✤ ࣌ؒͱ৔ॴʹґଘ͠ͳ͍׆ಈใࠂͱ αϙʔλʔ͔ΒͷϦΞΫγϣϯɾࢧ ԉͷड෇ ✤ αϙʔλʔ͔Βαϙʔλʔ΁ͷPR ͷωοτϫʔΫޮՌ ࢧԉऀʹରͯ͠ɺ ✤ બखͷ࠷৽׆ಈঢ়گͷҰݩతͳ೺Ѳ ✤ ग़਎஍ɺग़਎ߍͳͲͷؔ࿈ͷ͋Δબ खͷൃݟ ✤ ࣌ؒͱ৔ॴʹґଘ͠ͳ͍গֹͰ΋Մ ೳͳܦࡁతࢧԉ ✤ બखͷϑΝϯΫϥϒͷಛయɺΠϕϯ τͷࢀՃ Players1st ͸ҎԼͷՁ஋ΛϢʔβʹఏڙ͠·͢ɻ
  5. Players1st Copyright (c) Players1st All Rights Reserved. 3-1.બख՝୊ΠϯλϏϡʔ݁Ռ ͋ͯ͸·ͬͨ՝୊(༏ઌ౓ॱ) 1.

    ࢿ͕ۚूΊʹ͍͘ ✤ Ϋϥϒ͔Βͷڅྉ͸ͳ͍ɺࣾձతཱ৔͕ͳ͍ɻڞಇ͖ඞਢɺԞ͞Μͷऩೖ͕པΓɻࢠͲ΋͸͓͕͔͔ۚΔ͔Β࡞Εͳ͍ɻ ✤ શ೔ຊνϟϯϐΦϯʹͳͬͯ΋༗໊ʹͳΕͳ͍ɻஷ஝΋஝͑ΒΕͳ͍ɻੜ׆අΛ੾Γ٧ΊΔͨΊʹ࣮Ո฻Β͠ͱΞϧόΠτɻ ✤ ΞϧόΠτि6೔ʹ͕࣌ؒͱΒΕΔɻർ࿑͕ͨ·Δɻݸਓεϙϯαʔͯ͠΄͍͠ɻ ✤ εϙϯαʔ୳͍͕ͨ͠ɺاۀ·ΘΓͳͲͷ΍Γํ΍ϊ΢ϋ΢͕ͳ͘ษڧෆ଍ɻ 2. PRʹ͕࣌ؒͱΒΕΔɾޮՌతͰ͸ͳ͍ ✤ ϒϩά͸ॻ͘ͷ͕େมͰ΍ΊͨɻFacebook/Twitter͸૬౰਺ϑΝϯ͕͍Δ͕ऩೖʹ݁ͼ͔ͭͳ͍ɻ ✤ ऩೖ΍ηΧϯυΩϟϦΞʹܨ͕ΔͨΊͷPRʹʹͳΔͳΒॻ͕͘ɺݱঢ়ϝϦοτΛײ͡ͳ͍ɻ ✤ SNS͚ͩͰ͸ଟ͘ͷਓʹڵຯΛ࣋ͬͯ΋Β͑ͳ͍ɻޮՌతʹPRͰ͖͍ͯͳ͍ɻ 3. ηΧϯυΩϟϦΞ͕ඳ͚ͳ͍ ✤ ࠓ·ͰͷܦݧΛ׆͔ͤΔ࢓ࣄ͕Θ͔Βͳ͍ɻ ✤ ී௨ͷࣾһʹͳΕΔͷ͔ෆ҆ɻܦݧ͕ͳ͍ɻ
  6. Players1st Copyright (c) Players1st All Rights Reserved. 3-2.બखιϦϡʔγϣϯΠϯλ Ϗϡʔ݁Ռ ιγϡʔϦϣϯͱͯ͠ੋඇ࢖ͬͯΈ͍ͨαʔϏε(༏ઌ౓ॱ)

    1. ՝ۚͰ͖Δબख༻PRαΠτ ✤ ͓͕ۚೖΕ͹ͦͷ෼͕࣌ؒੜ·ΕͯɺτϨʔχϯάʹूதͰ͖Δɻ ✤ PRͱͯ͠ॻ͍ͨ͜ͱ͕͓ۚʹܨ͕ͬͯ΄͍͠ͷͰࠓ͙͢࢖͍͍ͨɻ ✤ બख͕ू·͍ͬͯΕ͹ϑΝϯ΋୳ͯ͘͠ΕΔɻଞͷεϙʔπ͔Β΋ݟ͚ͭͯ͘ΕΔɻ ✤ ΫϦχοΫͷืूࢀՃʹͭͳ͕Ε͹ऩೖΞοϓͰ͖Δɻ 2. Ҿୀબखઐ༻ٻਓαΠτ ✤ Ͳͷબखʹͱͬͯ΋΄͍͠αʔϏεɻ ✤ ࣗ෼͕ͲΜͳ࢓ࣄʹ֘౰Ͱ͖Δ͔Θ͔ΔͷͰɺҾୀલ͔ΒͰ΋νΣοΫ͍ͨ͠ɻ ✤ ҾୀޙͰͳͯ͘΋ݱঢ়Ͱ͖Δ࢓ࣄ͕୳ͤΔͱྑ͍ɻ
  7. Players1st Copyright (c) Players1st All Rights Reserved. 3-3.બखͷ๊͑Δ໰୊ αϙʔλʔ Facebook/Twitter/Blog

    Like/Comment ($͕ੜ·Εͳ͍) ΫϥϒɾνʔϜ $ ☓ εΫʔϧͳͲ $(গͳ͍) ΞϧόΠτ $ બखͱͯ͠ͷ׆ಈ બख ✤ ϑΝϯ͔Β $ Λ௚઀ಘΔػձ͕গͳ͍ ✤ SNS্ͰPRΛͯ͠ϦΞΫγϣϯ͸ଟ͍͕ $ ͕ ൃੜ͠ͳ͍ ✤ νʔϜ͔Βͷ $ ͸ͳ͍ ✤ બखͱͯ͠ͷ $ ͕গͳ͍ͷͰɺΞϧόΠτͳ ͲΛͯ͠ $ Λ࡞͍ͬͯΔ બखͱͯ͠׆ಈͯ͠΋ऩೖ͕ੜ·Εͣଞͷऩೖݯ͕ඞཁͳঢ়گ
  8. Players1st Copyright (c) Players1st All Rights Reserved. 3-4.બखࢧԉͷؔ৺ௐࠪ݁Ռ ✤ ΞεϦʔτͱͷ઀఺͸ಛʹͳ͍

    64% ͕ɺࢧԉʹؔ৺͕͋Δ 43ˋ ೔ຊεϙʔπৼڵηϯλʔ ΞεϦʔτͷΩϟϦΞࢧԉํࡦͷࡏΓํʹؔ͢Δௐࠪɾ৘ใऩूۀ຿ʹؔ͢Δใࠂॻ(2014೥) 16,000ࣾ΁ͷΞϯέʔτௐࠪ ΞεϦʔτࢧԉ΁ͷؔ৺ ແճ౴ 26% ڵຯ͸ͳ͍ 31% ڵຯ͕͋Δ 22% ৘ใఏڙΛر๬͢Δ 16% Ұ౓࿩Λฉ͍ͯΈ͍ͨ 5% ࢧԉʹؔ৺͕͋Δׂ߹ 43ˋ ʮগֹ͔ΒͰ΋ࢧԉͰ͖Δ࢓૊Έ͕͜Ε·Ͱ๡͔ͬͨ͠ ͜ͱ΍༗๬ͳΞεϦʔτʹؔ͢Δ৘ใ͕ͳ͔ͬͨͨΊʹɺ ࢧԉ࣮੷͸ͳ͔ͬͨ΋ͷͷɺ৘ใͱϧʔτ͕͋Ε͹ࢀՃ ͍ͨ͠ͱ͍͏χʔζΛ֬ೝ͢Δ͜ͱ͕Ͱ͖ͨɻʯ ใࠂॻͷ·ͱΊΑΓ ࢧԉ͢ΔͨΊͷ৘ใఏڙͱܾࡁ૭ޱ΁ͷχʔζ͕ଘࡏ
  9. Players1st Copyright (c) Players1st All Rights Reserved. 3-5.Ҿୀͨ͠ΞεϦʔτͷޏ༻ ؔ৺౓ ✤

    ମҭձਓࡐʹؔ৺͕͋Δ 68ˋ ମҭձਓࡐ΁ͷؔ৺ ͦͷଞ 1% ͳ͍ 31% ؔ৺͕͋Δ 68% ମҭձਓࡐʹؔ৺͕͋Δׂ߹ 68ˋ ʮબख׆ಈΛऴ͑ͨޙͷΩϟϦΞύεͱͯ͠͸ (தུ) ε ϙʔπʹؔ࿈͢Δํ޲͕ओͳ΋ͷͱͯ͠ଊ͑ΒΕ͖ͯͨ ͕ɺҙ֎ʹ΋ଟ͘ͷاۀ͕ϏδωεքͰ׆༂Ͱ͖Δਓࡐ ͱͯ͠डೖͷҙ޲Λࣔͨ݁͠Ռͱͳͬͨɻ ʯ ใࠂॻͷ·ͱΊΑΓ اۀʹҾୀબखޏ༻ͷજࡏχʔζ͕ଘࡏ ೔ຊεϙʔπৼڵηϯλʔ ΞεϦʔτͷΩϟϦΞࢧԉํࡦͷࡏΓํʹؔ͢Δௐࠪɾ৘ใऩूۀ຿ʹؔ͢Δใࠂॻ(2014೥) 16,000ࣾ΁ͷΞϯέʔτௐࠪ
  10. Players1st Copyright (c) Players1st All Rights Reserved. 3-6.ࢧԉऀͷ͔͔͑Δ໰୊ ✤ બखͷൃ৴͢Δ৘ใ͕ݟ͚ͭͮΒ͍ɾ·ͱ

    ·͍ͬͯͳ͍ ✤ ஌Βͳ͍৽͍͠બखΛ୳ͤͳ͍ ✤ ͓ؾʹೖΓͷબख΁ͷد෇ɾܦࡁతࢧԉ͢ Δ૭ޱ͕ͳ͍ ✤ গֹͰ΋ܦࡁతࢧԉ͕Ͱ͖Δͷ͔Θ͔Βͳ ͍ બखͷ৘ใͱܦࡁతࢧԉ૭ޱ͕ͳ͍͜ͱʹΑΔ ʮεϙʔπΛࢧ͑Δʯखஈͷগͳ͞ ?
  11. Players1st Copyright (c) Players1st All Rights Reserved. 4-1.ιϦϡʔγϣϯ֓ཁ બखͱαϙʔλʔɾاۀͷࢥ͍Λͭͳ͛Δ
 εϙʔπબखͷͨΊͷΠϯλʔωοτϓϥοτϑΥʔϜ

    PR ファン獲得 スポンサー獲得 セカンドキャ リア αϙʔλʔ اۀ あこがれ 期待 夢 CSR ワークライフ バランス 地元愛 αʔϏεͷ໨ඪ : ʮੈքதͷεϙʔπΛѪ͢ΔਓʑΛࢧ͑Δ࠷ߴͷαʔϏεΛఏڙ͢Δɻʯ
  12. Players1st Copyright (c) Players1st All Rights Reserved. 4-2.ιϦϡʔγϣϯ ॳظ બख

    αϙʔλʔ ׆ಈใࠂ ֹ݄αϙʔλʔζΫϥϒ ΞΠςϜൢച Πϕϯτ։࠵ Fllow Response $ બखͱαϙʔλʔͷ઀఺ΛҰͭʹͯ͠ɺ৘ใͱ՝ۚΛ γϯϓϧʹڧ͘ྲྀ௨ͤ͞Δ
  13. Players1st Copyright (c) Players1st All Rights Reserved. 4-3.ιϦϡʔγϣϯ தظ બख

    αϙʔλʔ ׆ಈใࠂ ֹ݄αϙʔλʔζΫϥϒ ΞΠςϜൢച Πϕϯτ։࠵ Fllow, Response, $ اۀ͔Βͷ࢓ࣄґཔɺεϙϯαʔυΛ௥Ճ ࢓ࣄɺPRڠྗ ࢓ࣄґཔ εϙϯαʔυ $ اۀ
  14. Players1st Copyright (c) Players1st All Rights Reserved. 4-4.ιϦϡʔγϣϯ কདྷ બख

    αϙʔλʔ ׆ಈใࠂɺֹ݄αϙʔλʔζΫϥϒɺ ΞΠςϜൢചɺΠϕϯτ։࠵ Fllow, Response, $ ηΧϯυΩϟϦΞࢧԉ΁ల։ ࢓ࣄɺPRڠྗ ࢓ࣄґཔɺεϙϯαʔυɺ$ اۀ (ηΧϯυΩϟϦΞ)ΤϯτϦʔ ΦϑΝʔɺืू ҾୀબखΛޏ͍͍ͨاۀ
  15. Players1st Copyright (c) Players1st All Rights Reserved. 4-5.ఏڙγεςϜ Players1st બख

    αϙʔλʔ ✤ WebͱεϚϗΞϓϦʹ ΑΔγʔϜϨεͳ؀ڥ ✤ ॳظ͸WebαʔϏεͱ ͯ͠ϦϦʔε اۀ
  16. Players1st Copyright (c) Players1st All Rights Reserved. 5-1.λʔήοτ બख ✤

    ࠃ಺ւ֎τοϓϦʔ άબखɺ೔ຊ୅දબ ख ✤ څྉΛ΋Β͑ͯ ͍ͳ͍બख ✤ ༏উ৆͕ۚগͳ ͍ڝٕ αϙʔλʔ ✤ ॳظ : ಛఆͷબखΛ Ԡԉ͍ͯ͠ΔίΞϑΝ ϯ ✤ தظ : ίΞϑΝϯͷ SNS্ͷ༑ਓ ✤ ௕ظ : εϙʔπΛࢧ ͑Δ͜ͱʹࣾձతҙ ٛΛݟग़͍ͯ͠Δਓ اۀ ✤ બखͷ஍ݩاۀ ✤ CSRҙࣝͷߴ͍اۀ ✤ ҾୀޙͷબखΛޏ༻ ͍ͨ͠ձࣾ
  17. Players1st Copyright (c) Players1st All Rights Reserved. 5-2.Ϛʔέοτ ✤ εϙʔπࢢ৔

    ✤ ༨Ջࢢ৔εϙʔπ෦໳ 3.9ஹԁ 2012೥ લ೥ൺ+0.6% ✤ εϙʔπࢀՃࢢ৔ن໛ 2.7ஹԁ 2014೥ લ೥ൺ+5% ✤ ελδΞϜ؍ઓࢢ৔ 7,251ԯԁ લ೥ൺ+35.5% ✤ εϙʔπؔ࿈ϝσΟΞࢢ৔ 2,615ԯԁ લ೥ൺ+13.8% ग़య : ϚΫϩϛϧ 2014೥εϙʔπϚʔέςΟϯάجૅௐࠪ ग़య : Ϩδϟʔനॻ2013 ࢼࢉ 3.9ஹԁ x +10% x 10% = 4,290ԯԁ ࠓޙͷ૿Ճ཰ ࢢ৔γΣΞ Players1stࢢ৔ن໛
  18. Players1st Copyright (c) Players1st All Rights Reserved. 5-3.ࠓޙͷεϙʔπࢢ৔ ✤ ࢢ৔ن໛ͷ֦େ͕ݟࠐ·ΕΔ

    ✤ ࠃࡍେձͷ։࠵ 2019೥ϥάϏʔϫʔϧυΧοϓɺ2020೥౦ژ ΦϦϯϐοΫ (աڈ࣮੷ΑΓࠃࡍେձ։࠵೥ͷࢢ৔ن໛͸େ෯ ʹ֦େ) ✤ ਓʑͷՁ஋؍ͷมԽ ✤ ϫʔΫϥΠϑόϥϯεͷҙࣝͷߴ·Γɻܦࡁత߹ཧੑ͔Βʮੜ ͖͕͍ʯʮ΍Γ͕͍ʯʹΑΔߦಈมԽɻ ✤ CSR׆ಈɺΫϥ΢υϑΝϯσΟϯάͳͲͷࢧԉαʔϏεͷཱ֬
  19. Players1st Copyright (c) Players1st All Rights Reserved. 5-4.αϙʔλʔͷফඅֹۚௐࠪ ✤ ίΞͳαϙʔλʔ͸ଟ͘ͷֹۚΛফඅ͍ͯ͠Δɻྫ)

    FϦʔά ෎தΞεϨFCͷϑΝϯͷߦಈௐࠪ ✤ બखओ࠵ͷϑοταϧΫϦχοΫࢀՃ ि1ճɺ݄ ˇ2,200 x 6 = ˇ13,200ɺ೥ؒ ˇ13,200 x 12 = ˇ158,400 ✤ ϗʔϜήʔϜ؍ઓ ೥ؒ15ࢼ߹ ˇ2,500 x 15 = ˇ37,500 ✤ γʔζϯ͝ͱϢχϑΥʔϜߪೖ ˇ15,000 ✤ ߹ܭ ˇ197,400 ೥ؒ ✤ બखͷऩೖ΁ͷస׵ (ಉ༷ͷϑΝϯΛ30໊ूΊΒΕͨ৔߹) ✤ ˇ197,400 x 50%(ফඅߦಈͷ൒෼ΛऔΓࠐΊͨ৔߹) x 30໊ / 12ϲ݄
 = 1ϲ݄ˇ246,790 ✤ બखͷΞϧόΠτͳͲͷ෭ۀҎ্ͷऩೖʹͳΔ
  20. Players1st Copyright (c) Players1st All Rights Reserved. 6.૑ۀऀͷܦྺ ਂւ ׮৴

    (Hiro Fukami) ✤ 1999೥ NTTೖࣾɻΤϯδχΞͱͯ͠Πϯλʔωοτ૯߹ݚڀॴʙϒϩʔυόϯυλϫʔʹͯνʔϜϦʔμʔͱͯ͠ IPOΛܦݧɻ Ϡϑʔ!JAPANͷτϥϑΟοΫίϯτϩʔϧ/֦ுରԠͷϚωʔδϝϯτͱΦϖϨʔγϣϯΛߦ͏ɻ ✤ 2007೥ 3DόʔνϟϧίϛϡχςΟʮmeet‐meʯͷ্ཱͪ͛ɻ1ਓͰΠϯϑϥͷઃܭߏங͠4ϲ݄ͰαʔϏεΠϯɻ2ि ؒͰύϑΥʔϚϯεΛ5ഒʹ޲্ͤ͞ɺTOYOTA৽ंൃදձΠϕϯτΛ੒ޭͤ͞ΔɻΤϯδχΞͷϚωʔδϟΛ݉຿ɻ ✤ 2009೥ גࣜձࣾγΣΠΫι΢ϧઃཱɺಠཱɻAWSΦʔτεέʔϦϯάΛ׆༻ͨ͠γεςϜઃܭߏங/ίϯαϧςΟϯ άɺγεςϜߏஙଟ਺Λߦ͏ɻ AWSٕज़ຊΛࣥචɻ ✤ 2010೥ fluxflex, inc.ΛΞϝϦΧͰڞಉ૑ۀɻγϦίϯόϨʔʹΦϑΟεΛߏ͑Δɻ؆୯ʹ࢖͑ΔΫϥ΢υϗεςΟϯά ͱͯ͠ɺTechCrunchͳͲελʔτΞοϓϝσΟΞʹଟ਺ܝࡌɻελʔτΞοϓϝσΟΞʹίϥϜ࿈ࡌɻΤϯδΣϧϥ ΢ϯυࢿۚௐୡΛୡ੒ɻελʔτΞοϓͷΞυόΠβʔͳͲΛ຿ΊΔɻ ✤ ϜμΛͳ͘͠੒ޭ཰ΛߴΊΔख๏ͱͯ͠ϦʔϯελʔτΞοϓͷ࣮ફΛ܁Γฦ͢ɻෳ਺ͷαʔϏεΛ্ཱͪ͛ϢʔβΠ ϯλϏϡʔํ๏ɺ՝୊நग़ɺݕূํ๏ͷϊ΢ϋ΢ΛஷΊΔɻ ✤ 2015೥ εϙʔπϏδωεɾεϙʔπϚωʔδϝϯτۀքͷௐࠪɺબख΁ͷΠϯλϏϡʔΛߦ͏ɻ ✤ 2016.02 Players1st ্ཱͪ͛ɻ2016.08 ϩʔϯνɻݱࡏ6໊ͷνʔϜΛߏ੒͠։ൃɾӡӦதɻ
  21. Players1st Copyright (c) Players1st All Rights Reserved. 7-1.ڝ߹ ✤ ΞεϦʔτΤʔϧ

    http://www.athleteyell.jp/ ✤ ӡӦ : Ұൠࣾஂ๏ਓΞεϦʔτΤʔϧ ✤ ϑΝϯ͔Βͷεϙοτɾֹ݄ͷد෇ɺΫϥ΢υϑΝϯσΟϯάͷΑ͏ʹֹۚʹΑͬͯϓϨθϯτͳͲͷΠ ϯηϯςΟϒ͋Γɻ ✤ 2010.06ࢼݧӡ༻։࢝ɺ2012.11ຊ֨ελʔτɻ2016.03.14 ࣌఺ : ΞεϦʔτ਺ 935໊ɺϑΝϯ2.6ສ໊ ✤ ՝ۚ : αʔϏεར༻ແྉɺڠࢍۚͷ15%෼Λख਺ྉͱͯ͠αʔϏεӡӦଆ͕௃ऩ ✤ εϙελ http://www.spo-sta.com/ ✤ ӡӦ : גࣜձࣾεϙελ ✤ બखͱνʔϜͷͨΊͷʮϑΝϯͱͷަྲྀʯʮࢿۚௐୡʯػೳΛඋ͑ͨWebαʔϏεɻબखɾνʔϜͷWeb αΠτ͕ແྉͰ؆୯ʹ࡞ΕΔͱ͍͏ίϯηϓτɻ ✤ 1೥ؒӡӦɺબखɾνʔϜ਺200ΞΧ΢ϯτҎ্ 2016.03.14࣌఺ ✤ ՝ۚ : ܾࡁ͕͋ͬͨ৔߹ख਺ྉ5%+30ԁɻӡӦ୅ߦαϙʔτ5000ʙ5ສԁɻάοζ࡞੒1.5ສʙ
  22. Players1st Copyright (c) Players1st All Rights Reserved. 7-2.ϙδγϣχϯά αϙʔλʔͷPRؔ࿈౓ ৘ใܝࣔ

    ߴ͍ ௿͍ ৘ใൃ৴ Players1st スポスタ アスリート エール ✤ બखɾαϙʔλʔͷΞΫςΟϏςΟ͕ଞͷબख΍αϙʔλʔʹ΋఻ΘΔɻ(ωοτϫʔ ΫޮՌʹΑΔબखͷPRʹͭͳ͕Δ) ✤ ग़਎஍ͳͲͷଐੑʹΑΔબखͷݕࡧɾαδΣετػೳͰ৽ͨͳબखΛݟ͚ͭ΍͍͢ɻ ✤ Facebook/Twitterʹ఻ൖ͢ΔͷͰҰݩతʹϙετͰ͖৽ͨͳαϙʔλʔ֫ಘʹܨ͕Γ ΍͍͢ɻ(֎෦SNSͷωοτϫʔΫޮՌ΋ظ଴Ͱ͖Δ) ✤ બख͔Βαϙʔλʔ΁ͷҰํ௨ߦͷ৘ใ఻ୡɻબख΁ͷϑΥʔυόοΫ΍ଞͷα ϙʔλʔ΁ͷ఻೻ʹΑΔωοτϫʔΫޮՌ͕ಇ͔ͳ͍ɻ ✤ ֎෦SNSͷ৘ใΛαʔϏε಺ʹܝࣔ͢ΔͨΊɺબख͸ෳ਺ͷSNS΍ϒϩάΛซ༻ ͍ͯ͠ΔɻτϥϑΟοΫ͕αʔϏε֎ʹྲྀग़͢Δɻ ✤ બखͱαϙʔλʔؒͷίϛϡχέʔγϣϯ͸ͳ͍ɻ·ͨબखɾνʔϜ͝ͱʹ۠੾ ΒΕબखؒͷؔ࿈΋ͳ͍ɻ ✤ ֎෦SNS΍ϒϩάͷϦϯΫूͷΑ͏ͳߏ੒ɻબख͸ෳ਺ͷSNSͱϒϩάΛซ༻͠ ͍ͯΔɻτϥϑΟοΫ͕αʔϏε֎ʹྲྀग़͢Δɻ
  23. Players1st Copyright (c) Players1st All Rights Reserved. 8-1.ηʔϧεɾϚʔέςΟϯά બख αϙʔλʔ

    બखʹΑΔޱίϛ νʔϜɾΫϥϒ΁ͷίϯλΫτ ਓ຺Λத৺ͱͨ͠ύε બखɾ༑ਓ͔Βͷ঺հ εϙʔπࡶࢽ Web޿ࠂ εϙʔπϝσΟΞΛ׆༻ͨ͠෯޿͍ύε Players1st ͷΠϝʔδ࡞Γ "τοϓબखͱͯ͠׆ಈ͢ΔͳΒ·ͣొ࿥͢Δ৔ॴ" "ݱ໾τοϓϨϕϧͷεϙʔπબख͕·ͱΊͯݟΕΔ৔ॴ"
  24. Players1st Copyright (c) Players1st All Rights Reserved. 8-2.ར༻ද໌બख ٶా ٛਓ

    ϑοταϧࠃ಺࠷ߴๆϦʔά FϦʔά ෎தΞεϨςΟοΫFC τοϓνʔϜ ೔ຊ୅දީิɺ౦ژ౎બൈUʵ23(શࠃେձ༏উ)ɺ౦ژ౎ બൈ(શࠃେձ༏উ)ɺU-23ؔ౦Ϧʔά Φʔϧελʔબൈ ʙ2014 τοϓνʔϜΩϟϓςϯ 2015 ΦʔγϟϯΧοϓ༏উ FacebookϑϨϯυ਺ 2,050 ٶ஍ ౻༤ τϨΠϧϥϯχϯά(ฮ૷͞Ε͍ͯͳ͍ࢁַ஍ଳ΍৿ྛΛ૸ Δڝٕ)બखɻτϨΠϧϥϯχϯάձͷୈҰਓऀͰ͋Γઌۦ ऀɻ2016೥ࠃ಺ւ֎ͷϨʔεʹࢀઓɻ 2010 ୈ4ճSaipan Mariana`s Coffee Trail run (Saipan) 1Ґ 2011 KOTH Lantau Mountain Half Marathon(Hongkong) 1Ґ 2012 PIKES PEAK ASCENT&MARATHON Dobuler (Colorado) 1Ґ ɹ େٱอ ޫ ϨʔγϯάϥΠμʔ 2010: શ೔ຊνϟϯϐΦϯγοϓ(J-GP3(Japanese MOTO3)) γ ϦʔζνϟϯϐΦϯ֫ಘ શ೔ຊνϟϯϐΦϯ 2012: ΞδΞϩʔυϨʔενϟϯϐΦϯγοϓ(Asia Dream Cup) γϦʔζνϟϯϐΦϯ֫ಘ ΞδΞνϟϯϐΦϯ 2016 εʔύʔεϙʔπੈքબखݖ ੈքΛ·ͨʹ͔͚ͯ ࢀઓத FacebookϑϨϯυ਺ 2,229 ߐޱ ֶ ϑοταϧ࠷ߴๆϦʔά FϦʔά ෎தΞεϨςΟοΫFC τοϓνʔϜ 2015 ΦʔγϟϯΧοϓ༏উ ੢৓ɹࠀढ़ ϚϥιϯɺτϨΠϧϥϯχϯά 2009 ൗඌߴݪτϨΠϧϥϯχϯάϨʔεɹ15Ωϩɹ༏উɹ 2011 ৴ӽޒַτϨΠϧϥϯχϯάϨʔε2011ɹ110Ωϩɹ 2ҐɺਆྲྀϚ΢ϯςϯϥϯˍ΢ΥʔΫɹ50Ωϩɹ2Ґ 2012 ൗඌߴݪτϨΠϧϥϯχϯάϨʔεɹ50Ωϩɹ༏উɹ ෱ॏ উಙ ϑοταϧ࠷ߴๆϦʔά FϦʔά ෎தΞεϨςΟοΫFC τοϓνʔϜ 2015 ΦʔγϟϯΧοϓ༏উ Ԭࢁ ༸ฏ ϑοταϧ࠷ߴๆϦʔά FϦʔά ෎தΞεϨςΟοΫFC τοϓνʔϜ 2015 ΦʔγϟϯΧοϓ༏উ
  25. Players1st Copyright (c) Players1st All Rights Reserved. 8-3.ύʔτφʔاۀ ϒϧʔλάגࣜձࣾ /

    BLUETAG Inc. http://bluetag.jp ࠃ಺Ͱ࠷΋ΞεϦʔτࢧԉϏδωεΛੵۃతʹల։͍ͯ͠ Δձࣾɻ 100໊ऑͷࢧԉΞεϦʔτΛ͔͔͑Δɻ اۀͷCSRͱͷίϥϘϨʔγϣϯاըଟ਺࣮੷͋Γɻ ࣾ௕ͷࠓ໼ࢯͱڠۀͷಉҙࡁΈɻ גࣜձࣾ ookami / ookami, inc. http://www.playerapp.tokyo/ ҝ຤େࢯ͕ग़ࢿͨ͠εϙʔπܥελʔτΞοϓɻ ϥΠϒڞ༗ܕεϙʔπχϡʔεΞϓϦPlayer!ͷఏڙɻ Ԭా෢࢙ࢯͳͲ༗໊ͳεϙʔπؔ܎ऀͷΞΧ΢ϯτΛ࣋ͭɻ ୅දऔక໾ ඌܗࢯͱڠۀͷಉҙࡁΈɻ גࣜձࣾmeme (ϛʔϜ) http://a-meme.jp/ ҝ຤େࢯͷؔ࿈ձࣾͷҰͭɻΞεϦʔτͷηΧϯυΩϟϦΞɾ ब৬ࢧԉΛߦ͍ͬͯΔɻ ୅දऔక໾ ࢁӜࢯͱڠۀͷಉҙࡁΈɻ גࣜձࣾϓϥεΫϥε http://plus-class.co.jp/sports/ εϙʔπνʔϜͷσδλϧϝσΟΞͰͷू٬ɺσδλϧί ϯςϯπͷฤूɾ഑৴Λखֻ͚Δɻ όεέοτϦʔάbjϦʔάɺJ2Ϋϥϒ ίϯαυʔϨࡳຈΛ ސ٬ʹ࣋ͭɻ εϙʔπࣄۀ෦ ৿ాࢯͱڠۀͷಉҙࡁΈɻ גࣜձࣾSPORY ମҭձਓࡐͷҭ੒ɻاۀݚमɺΩϟϦΞࢧԉɺΞεϦʔτ xܦӦऀձओ࠵ɻΞεϦʔτͷੜ׆අ֬อΛ໰୊ࢹ͠σΟ εΧογϣϯͷ৔Λओ࠵͍ͯ͠Δɻ ϘΫγϯάɺ૯߹֨ಆՈɺॊಓՈͳͲͷ֨ಆٕܥΞεϦʔ τ΁ͷύε͕ڧ͍ɻ ·ͨɺ೔ຊςΫϊϩδʔϕϯνϟʔύʔτφʔζଜޱࢯͱ ͷަྲྀ͕ਂ͍ɻ ୅දऔక໾ ؙࢁࢯͱڠۀͷಉҙࡁΈɻ meme גࣜձࣾ Link Sports https://linksports.co.jp/ νʔϜϚωʔδϝϯτΞϓϦ΍εϙʔπWebϝσΟΞΛखֻ ͚ΔεϙʔπܥελʔτΞοϓɻ 2016೥8݄ʹ6000ສԁͷࢿۚௐୡΛ࣮ࢪɻ ୅දऔక໾ খઘࢯͱڠۀͷಉҙࡁΈɻ
  26. Players1st Copyright (c) Players1st All Rights Reserved. 9-1.ϚΠϧετʔϯ 2016.04-07 ։ൃɺαʔϏεPR

    2016.08্० ϦϦʔε 2016.10্० ϑϨϯυػೳɺεϙϯαʔػೳ 2016.12্० ࢼ߹݁ՌϨϏϡʔػೳ (Ҏ߱ɺ3ϲ݄αΠΫϧͰͷ৽ػೳϦϦʔε) 2017೥্൒ظ બख 1,000໊ొ࿥ɺαϙʔλʔ 2ສ໊ొ࿥ ࢓ࣄґཔػೳɺηΧϯυΩϟϦΞػೳ 2018೥্൒ظ બख 3,000໊ొ࿥ɺαϙʔλʔ 6ສ໊ొ࿥ άϩʔόϧల։ɺଟݴޠԽɺւ֎બखɾαϙʔλʔରԠ 2019೥্൒ظ બख 5,000໊ొ࿥ɺαϙʔλʔ 10ສ໊ొ࿥ બख׆ಈ͢ΔͨΊͷඞਢπʔϧͱͯ͠ͷϙδγϣχϯάཱ֬ 2020೥ બख 1ສ໊ొ࿥ɺαϙʔλʔ20ສ໊ొ࿥ ౦ژΦϦϯϐοΫग़৔બखͷ Players1st ར༻Ϣʔβׂ߹50%໨ඪ
  27. Players1st Copyright (c) Players1st All Rights Reserved. 9-2.બख਺ͷϚΠϧετʔϯ ✤ αʔϏεར༻ͷࢦ਑ͱͯ͠ɺొ࿥બख਺ͱ

    બख͋ͨΓͷฏۉֹ݄ऩೖΛ࠾༻͍ͯ͠Δ ✤ ʮ1બख͕αϙʔλʔ͔ΒͲΕ͘Β͍ऩ ӹΛ͋͛ΒΕΔ͔ʯ= 20ສԁ/݄(૝ఆ) ✤ ച্૝ఆ஋ : 1બख͋ͨΓฏۉֹ݄ऩೖ = 20ສԁɺαʔϏεར༻ख਺ྉ 20ສԁ x 15%(༧ఆ) = 3ສԁ ✤ 400໊ ✤ ച্ 3ສ/݄ x 400 = 1,200ສԁ/݄ ✤ ୯݄ࠇࣈԽ͢Δɻॳظஈ֊ͷ໨ඪϥΠ ϯɺͰ͖Δ͚ͩૣ͘ୡ੒͢Δ͜ͱɻ ✤ 1,000໊ ✤ ച্ 3ສ/݄ x 1,000 = 3,000ສԁ/݄ ✤ དྷ೥্൒ظͷ໨ඪɻαʔϏε։࢝໿1೥ ؒͰͷ੒Ռ໨ඪ஋ɻ ✤ 5,000໊ ✤ ച্ 3ສ/݄ x 5,000 = 1.5ԯԁ/݄ ✤ άϩʔόϧల։ޙͷ੒Ռ໨ඪ ✤ 1ສ໊ ✤ ച্ 3ສ/݄ x 1ສ = 3ԯԁ/݄ ✤ ౦ژΦϦϯϐοΫ࣌ͷୡ੒໨ඪɻ
  28. Players1st Copyright (c) Players1st All Rights Reserved. 9-3.ऩࢧܭը ୹ظ(1೥ؒ) ✤

    લఏ৚݅ : 1બख͋ͨΓͷฏۉֹ݄ऩೖ 20ສԁ ✤ ച্(ख਺ྉ) = બखͷऩೖ x 15% ݄࣍ 2016೥
 10 11 12 2017 ೥
 01 01 02 03 04 05 06 07 08 09 બख਺ 50 70 100 130 170 220 300 400 510 630 750 870 1,000 ച্(ສԁ) 150 210 300 390 510 660 900 1,200 1,530 1,890 2,250 2,610 3,000 ࢧग़(ສԁ) 300 300 500 500 700 700 900 900 1,200 1,200 1,200 1,500 1,500 རӹ(ສԁ) 150 90 200 110 190 40 0 300 330 690 1,050 1,110 1,500
  29. Players1st Copyright (c) Players1st All Rights Reserved. 9-4.ऩࢧܭը ௕ظ(-2020೥) ✤

    લఏ৚݅ : 1બख͋ͨΓͷฏۉֹ݄ऩೖ 20ສԁ ✤ ച্(ख਺ྉ) = બखͷऩೖ x 15% ݄࣍ 1೥ޙ 2017೥ 2೥ޙ 2018೥ 3೥ޙ 2019೥ 4೥ޙ 2020೥ બख਺ 1,000 3,000 5,000 10,000 ച্(ສԁ) 3,000 9,000 15,000 30,000 ࢧग़(ສԁ) 1,500 2,700 3,500 5,500 རӹ(ສԁ) 1,500 6,300 11,500 24,500
  30. Players1st Copyright (c) Players1st All Rights Reserved. 9-5.γʔυظ ࢧग़(೥ؒ) ✤

    νʔϜਓ਺ ౰ॳ3໊ɻੜ׆අͷ࠷େ෯͸ฏۉ೥ؒϝϯόʔ਺ͱฏۉੜ׆අΛ͔͚ͨ΋ͷ ࢧग़ ࠷খίετ(ԁ) ૑ۀऀ+ϝϯόʔ ੜ׆අ ౰ॳ3໊ʙ9ϲ݄ޙ10໊ʙ12ϲ݄ޙ12໊ 500ʙ800ສ/ਓɾ೥ ࣄ຿ॴɺΦϑΟε௞ି 15ʙ40ສ/݄ ։ൃʴαʔϏεӡӦඅ༻ 15ʙ50ສ/݄ ๏຿ɺձܭ 10ʙ30ສ ܭ 1980ʙ3400ສ ໿900ສԁͰ൒೥ؒɺ໿2000ສԁͰҰ೥ؒͷ αʔϏεܧଓ͕Մೳ
  31. Players1st Copyright (c) Players1st All Rights Reserved. 10.ࠓޙͷల๬ ✤ 2017೥

    ✤ ొ࿥બख਺ 1,000໊ ✤ ࢓ࣄґཔػೳɺηΧϯυΩϟϦΞػೳ ✤ 2018೥ ✤ ొ࿥બख਺ 3,000໊ ✤ άϩʔόϧల։ɺଟݴޠԽɺւ֎બखɾαϙʔλʔରԠ ✤ 2019೥ ✤ ొ࿥બख਺ 5,000໊ ✤ બख׆ಈ͢ΔͨΊͷඞਢπʔϧͱͯ͠ͷϙδγϣχϯάཱ֬ ✤ 2020೥ ౦ژΦϦϯϐοΫ ✤ ొ࿥બख਺ 1ສ໊ ✤ ౦ژΦϦϯϐοΫग़৔બखͷ Players1st ར༻Ϣʔβׂ߹50% ച্(ສԁ) 0 7,500 15,000 22,500 30,000 2016 2017 2018 2019 2020
  32. Players1st Copyright (c) Players1st All Rights Reserved. 11.Πάδοτϓϥϯ ച٫ઌͷީิ ࠃ಺

    ✤ Ϋϥ΢υϫʔΫε CrowdWorks ✤ ങऩͷϝϦοτ : ৽ͨͳλʔήοτ૚Ͱ͋Δεϙʔπબखͷ࢓ࣄ஥հΛऔΓࠐ Ή͜ͱͰɺϢʔβʔλʔήοτͷ֦େͱച্ͷ֦େ͕ݟࠐ·ΕΔɻ ւ֎ ✤ KickStarter ✤ ങऩͷϝϦοτ : εϙʔπͱ͍͏෼໺ͷܧଓతϑΝϯσΟϯά͕ݟࠐ·ΕΔɻ εϙʔπͱ͍͏৽͍͠δϟϯϧͷ֫ಘɻֹ݄೥ֹͷϑΝϯσΟϯά͸ܧଓతͳ ച্ͷ֬อʹ݁ͼͭ͘ɻ
  33. Players1st Copyright (c) Players1st All Rights Reserved. 12.͓໰͍߹Θͤઌ ✤ αʔϏεαΠτ

    https://players1.st ✤ fukami@players1.st