Stay Frosty, My Friends

A coming out party for the Snowman Project, a skunkworks initiative to build a small-group collaboration tool into Drupal 8. Presented at BADCamp 2011 in October.

Transcript

1. 1
   stay
   frosty
   

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2. 1
   stay
   frosty
   ‚
   

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3. hi. i'm
   eaton.
   2
   

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4. P O W E R E D b y S E R V I C E™
   

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5. I'm bored, tell me now.
   4
   

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6. I'm bored, tell me now.
   ⬡ Standard Install: Crappy.
   4
   

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7. I'm bored, tell me now.
   ⬡ Standard Install: Crappy.
   ⬡ Site building: Overwhelming.
   4
   

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8. I'm bored, tell me now.
   ⬡ Standard Install: Crappy.
   ⬡ Site building: Overwhelming.
   ⬡ Snowman profile: Evangelism tool.
   4
   

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9. I'm bored, tell me now.
   ⬡ Standard Install: Crappy.
   ⬡ Site building: Overwhelming.
   ⬡ Snowman profile: Evangelism tool.
   ⬡ The result: A real product.
   4
   

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10. I'm bored, tell me now.
    ⬡ Standard Install: Crappy.
    ⬡ Site building: Overwhelming.
    ⬡ Snowman profile: Evangelism tool.
    ⬡ The result: A real product.
    ⬡ Builders and testers: Needed!
    4
    

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11. this may
    move
    quickly
    5
    

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12. But first, some history… 6
    

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13. But first, some history… 6
    

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14. But first, some history… 6
    

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15. But first, some history… 6
    

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16. But first, some history… 6
    

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17. But first, some history… 6
    

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18. But first, some history… 7
    

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19. But first, some history… 7
    Profiles!
    They is
    complicated
    

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20. But first, some history… 8
    #smallcore
    

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21. But first, some history… 8
    #smallcore
    the tag that dare not speak its name
    

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22. #smallcore
    But first, some history… 9
    

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23. ⬡ “Core sucks without contrib.”
    #smallcore
    But first, some history… 9
    

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24. ⬡ “Core sucks without contrib.”
    ⬡ “Core should just be building blocks.”
    #smallcore
    But first, some history… 9
    

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25. ⬡ “Core sucks without contrib.”
    ⬡ “Core should just be building blocks.”
    ⬡ “Kill blog module! Kill it dead!”
    #smallcore
    But first, some history… 9
    

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26. ⬡ “Core sucks without contrib.”
    ⬡ “Core should just be building blocks.”
    ⬡ “Kill blog module! Kill it dead!”
    #smallcore
    But first, some history… 9
    

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27. “
    @bojhan
    (paraphrased)
    But first, some history… 10
    This could make Drupal much harder
    for non-developers to use.
    

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28. “
    @emmajanedotnet
    But first, some history… 11
    If you neuter core, I
    will find a new CMS
    to build shit with.
    

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29. “
    But first, some history…
    Install profiles!
    They’ll solve
    everything!
    With magic!
    12
    @eaton
    

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31. Back to the drawing board… 14
    Site Building Tools
    Site Features
    Targeted Products
    Web Framework
    Building Blocks
    Tools to configure and
    combine building blocks
    Functionality assembled from
    said building blocks
    Features, configuration, etc.
    targeting a given use case
    O HAI, HTTP
    Reusable pieces we use
    to build site functionality
    

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32. “
    Stevey's Google Platforms Rant
    Back to the drawing board… 15
    Making something a platform is not
    going to make you an instant success. A
    platform needs a killer app. Facebook —
    that is, the stock service they offer with
    walls and friends and such — is the
    killer app for the Facebook Platform.
    

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33. Back to the drawing board… 16
    17%
    10%
    25%
    21%
    27%
    News
    Profiles
    Photos
    Apps
    Other
    www.comscore.com
    Facebook!
    

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34. Back to the drawing board… 17
    improve
    the building
    blocks.
    

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35. Back to the drawing board… 18
    ship with
    a killer
    app
    

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36. So about this product…
    Isn’t Drupal
    a killer app?
    19
    

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37. So about this product…
    Isn’t Drupal
    a killer app?
    19
    technically, cat photos
    are the killer app.
    

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38. So about this product… 20
    

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39. So about this product… 20
    People want…
    

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40. So about this product… 20
    …We promise
    People want…
    

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41. So about this product… 20
    …We promise
    People want…
    We deliver!
    

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42. So about this product… 21
    

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43. Back to the drawing board… 22
    But we have
    images now!
    In core!
    

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44. Back to the drawing board… 22
    Standard
    Install
    Sucks
    

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45. Back to the drawing board… 23
    

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46. Back to the drawing board…
    “generic”
    doesn’t exist
    23
    

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47. “
    Erik Von Hippel, Democratizing Innovation
    Back to the drawing board… 24
    When users’ needs are heterogeneous,
    this strategy of ”one size fit all” will
    leave many users somewhat dissatisfied
    with the commercial products on offer
    and probably will leave some users
    seriously dissatisfied.
    

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48. Back to the drawing board…
    Two hard problems
    25
    ⬡ Optimal cache invalidation
    ⬡ Naming things
    ⬡ Off-by-one errors
    

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49. Back to the drawing board…
    Two hard problems
    25
    ⬡ Optimal cache invalidation
    ⬡ Naming things
    ⬡ Off-by-one errors
    [Pleasing Everyone]
    

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50. Back to the drawing board…
    have a
    vision
    & make
    choices
    26
    

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51. 27
    enter the
    snowman
    

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52. The Snowman Project 28
    Small groups collaborating on a project
    who want to tell the world about it…
    and convince others to join in.
    Team Evangelism Tool
    

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53. The Snowman Project 28
    Small groups collaborating on a project
    who want to tell the world about it…
    and convince others to join in.
    Team Evangelism Tool
    Conveniently? It’s what Core is
    actually good at.
    

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54. The Snowman Project
    Focus
    means
    NO.
    29
    

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55. The Snowman Project 30
    ⬡ It’s not a blog.
    

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56. The Snowman Project 30
    ⬡ It’s not a blog.
    ⬡ It’s not an intranet.
    

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57. The Snowman Project 30
    ⬡ It’s not a blog.
    ⬡ It’s not an intranet.
    ⬡ It’s not an online store.
    

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58. The Snowman Project 30
    ⬡ It’s not a blog.
    ⬡ It’s not an intranet.
    ⬡ It’s not an online store.
    ⬡ It’s not a news portal.
    

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59. The Snowman Project 30
    ⬡ It’s not a blog.
    ⬡ It’s not an intranet.
    ⬡ It’s not an online store.
    ⬡ It’s not a news portal.
    ⬡ It’s not a magazine.
    

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60. The Snowman Project 30
    ⬡ It’s not a blog.
    ⬡ It’s not an intranet.
    ⬡ It’s not an online store.
    ⬡ It’s not a news portal.
    ⬡ It’s not a magazine.
    ⬡ It’s not a photo sharing site.
    

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61. The Snowman Project 30
    ⬡ It’s not a blog.
    ⬡ It’s not an intranet.
    ⬡ It’s not an online store.
    ⬡ It’s not a news portal.
    ⬡ It’s not a magazine.
    ⬡ It’s not a photo sharing site.
    ⬡ It’s not a corporate synergy
    leveraging system.
    

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62. The Snowman Project 31
    Small groups
    collaborating
    on a project
    who want to
    tell the world &
    convince others
    to join them.
    

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63. Section header 32
    How much can we
    build with
    core?
    

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64. The Snowman Project 33
    

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65. The Snowman Project 33
    

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66. The Snowman Project 33
    

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67. The Snowman Project 33
    build the
    80%, point
    to contrib.
    

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68. Tell me more.
    your
    ideas
    intrigue
    me…
    34
    

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69. Tell me more. 35
    

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70. Tell me more.
    Only Core
    35
    

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71. Tell me more.
    Eat our
    dogfood
    36
    

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72. Tell me more.
    Use case is
    everything
    37
    

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73. Tell me more.
    The first
    four hours
    38
    

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74. Tell me more.
    Others
    come later
    39
    

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75. Tell me more. 40
    But how
    do I
    list
    stuff?
    

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76. Tell me more. 41
    Can I
    make
    forums
    private?
    

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77. Tell me more. 42
    Can I
    have
    my
    own
    pony?
    

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78. Tell me more. 43
    Is this
    a trap?
    

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79. Tell me more. 44
    build real
    stuff to find
    real needs.
    

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80. View Slide

81. Experienced site builders
    

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82. Experienced site builders
    UX Geeks
    Experienced site builders
    

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83. Experienced site builders
    UX Geeks
    Experienced site builders
    Beta testers
    UX Geeks
    Experienced site builders
    

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84. Experienced site builders
    UX Geeks
    Experienced site builders
    Beta testers
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Experienced site builders
    

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85. Experienced site builders
    UX Geeks
    Experienced site builders
    Beta testers
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Devs
    Experienced site builders
    

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86. Experienced site builders
    UX Geeks
    Experienced site builders
    Beta testers
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Devs
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Devs
    Experienced site builders
    ‚
    

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87. Experienced site builders
    UX Geeks
    Experienced site builders
    Beta testers
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Devs
    Experienced site builders
    Beta testers
    PMs
    UX Geeks
    Devs
    Experienced site builders
    ‚
    

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88. What do we need to do? 52
    

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89. What do we need to do?
    ⬡ Find & interview target audience
    52
    

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90. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    52
    

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91. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    ⬡ ”Iron Chef” R&D with core
    52
    

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92. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    ⬡ ”Iron Chef” R&D with core
    ⬡ Identify blockers in core
    52
    

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93. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    ⬡ ”Iron Chef” R&D with core
    ⬡ Identify blockers in core
    ⬡ Work on patches for the blockers
    52
    

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94. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    ⬡ ”Iron Chef” R&D with core
    ⬡ Identify blockers in core
    ⬡ Work on patches for the blockers
    ⬡ Turn R&D sites into profile
    52
    

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95. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    ⬡ ”Iron Chef” R&D with core
    ⬡ Identify blockers in core
    ⬡ Work on patches for the blockers
    ⬡ Turn R&D sites into profile
    52
    

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96. What do we need to do?
    ⬡ Find & interview target audience
    ⬡ Nail down feature matrix
    ⬡ ”Iron Chef” R&D with core
    ⬡ Identify blockers in core
    ⬡ Work on patches for the blockers
    ⬡ Turn R&D sites into profile
    ⬡ Make cookies
    52
    

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97. What do we need to do? 53
    g.d.o/snowman
    cookingwithdrupal.org
    

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98. View Slide