Coefficient ! Highest clicks on the top of every stream ! Popular content at the top of each stream ! Gives fresh content a chance ! Penalises popular content after a period ! Four hours about the half life of a story Newsfeed “Algorithmic stream of news”
Newsfeed clicks increased 9% ! Allowed us to take over the homepage ! Content density A/B test increased clicks 20% ! Infinite scroll increased clicks 20% ! Native Display -> 10x click through vs sidebar MPU ! Native content traffic drivers on every page NewsFeed Statistics
at the highest level for cache-ability ! Speed of lazy load essential ! Publishing times can affect clustering ! MySQL is simple but limited ! Common understanding helps iterating Lessons learned
public API format to be able to change between sources quickly ! Large options allows you to store data in it ! Post meta can also store information ! CHEEZETEST is great but can add complication 15 WordPress Lessons
! Gives you more of what you read most ! 600 installs, 120 DAUs, 2 sessions a day, 13 screens/session ! Wouldn't have been possible without the API Metro10 – Android App