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Design as a Process: minimizing inconsistency i...

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November 21, 2011
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Design as a Process: minimizing inconsistency in workflow, while maximizing creativity & productivity

Associates, Partners et Sons @ Latvian Arts Academy

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Associates, Partners et Sons

November 21, 2011
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Transcript

  1. ASSOCIATES, PARTNERS & SONS EDGARS ZVIRGZDINS [email protected] et-sons.com + lab289.com

  2. #APS_LMA @e_zvirgzdins

  3. LMA TALK 11/04/2011 Elbow pads don’t make you any wiser!

  4. DESIGN AS A PROCESS: minimizing inconsistency in workflow, while maximizing

    creativity & productivity

  5. Check-list of things to consider!

  6. DESIGN DIAMOND: visualising design process

  7. PROCESS & FRAMEWORK conceptual & information stage design & production

    stage process framework

  8. CONCEPTUAL & INFORMATION STAGE

  9. IDENTIFYING/ CREATING & CHALLENGING THE PROBLEM/ NEED

  10. None

  11. INTENDED USE/ IDENTIFYING TARGET AUDIENCE + SCOPE OF THE PROJECT

  12. . asvf

  13. d g

  14. RELEVANT RESEARCH + MOOD/INSPIRATION REFERENCE

  15. M B C V

  16. CREATIVITY & INVENTIVENESS + CREATIVE/LATERAL/ SYSTEMATIC THINKING

  17. fi X I

  18. CLARIFICATION OF THE CONTENT + FINAL APPLICATION/ ARTIFACT

  19. „ G H

  20. DOES IT ANSWER THE BRIEF?

  21. 5 i p

  22. DESIGN & PRODUCTION STAGE

  23. EMPTY SPACE

  24. None

  25. COLOUR

  26. None

  27. HIERARCHY

  28. None

  29. SCALE/CONTRAST

  30. None

  31. STYLE

  32. None

  33. VISUAL TENSIONS/ DYNAMISM

  34. None

  35. GRAPHIC DEVICES

  36. None

  37. VISUAL/ OPTICAL ALLURE

  38. None

  39. GRAPHIC TECHNIQUES/ PROCESSES/CRAFT/ MATERIALS

  40. None

  41. CROPPING/ BREAKING THE PICTURE PLANE

  42. None

  43. CHOICE OF TYPEFACE

  44. None

  45. IF IT WORKS IN B&W, IT WORKS IN COLOUR

  46. None

  47. GRID STRUCTURE

  48. None

  49. 3 POSSIBLE OUTCOMES: CLIENT/YOUR/ MIDDLE-GROUND

  50. DOUBLE CHECK: COPY/DESIGN/ EVERYTHING!

  51. PROCESS FRAMEWORK

  52. MANAGEMENT: CUSTOMER/PROJECT/ TIME/PRODUCTION/ FINANCIAL

  53. ! x 3 F

  54. PAPERWORK & RED TAPE

  55. 5!R 8I9q bwt5

  56. TEA & COFFEE SUPPLY LOGISTICS

  57. ®®®®® ®®®®® ®®®®®

  58. ETHOS

  59. ∏ Å Ø

  60. NETWORKING & PUBLICITY

  61. ®©ÍØ †C,$

  62. Thank you all for your attention, and I hope there

    are questions!