Design as a Process: minimizing inconsistency in workflow, while maximizing creativity & productivity

Associates, Partners et Sons @ Latvian Arts Academy

Transcript

1. ASSOCIATES, PARTNERS & SONS EDGARS ZVIRGZDINS edgars@lab289.com et-sons.com + lab289.com
2. #APS_LMA @e_zvirgzdins
3. LMA TALK 11/04/2011 Elbow pads don’t make you any wiser!
4. DESIGN AS A PROCESS: minimizing inconsistency in workflow, while maximizing creativity & productivity
5. Check-list of things to consider!
6. DESIGN DIAMOND: visualising design process
7. PROCESS & FRAMEWORK conceptual & information stage design & production stage process framework
8. CONCEPTUAL & INFORMATION STAGE
9. IDENTIFYING/ CREATING & CHALLENGING THE PROBLEM/ NEED
11. INTENDED USE/ IDENTIFYING TARGET AUDIENCE + SCOPE OF THE PROJECT
12. . asvf
13. d g
14. RELEVANT RESEARCH + MOOD/INSPIRATION REFERENCE
15. M B C V
16. CREATIVITY & INVENTIVENESS + CREATIVE/LATERAL/ SYSTEMATIC THINKING
17. fi X I
18. CLARIFICATION OF THE CONTENT + FINAL APPLICATION/ ARTIFACT
19. „ G H
20. DOES IT ANSWER THE BRIEF?
21. 5 i p
22. DESIGN & PRODUCTION STAGE
23. EMPTY SPACE
25. COLOUR
27. HIERARCHY
29. SCALE/CONTRAST
31. STYLE
33. VISUAL TENSIONS/ DYNAMISM
35. GRAPHIC DEVICES
37. VISUAL/ OPTICAL ALLURE
39. GRAPHIC TECHNIQUES/ PROCESSES/CRAFT/ MATERIALS
41. CROPPING/ BREAKING THE PICTURE PLANE
43. CHOICE OF TYPEFACE
45. IF IT WORKS IN B&W, IT WORKS IN COLOUR
47. GRID STRUCTURE
49. 3 POSSIBLE OUTCOMES: CLIENT/YOUR/ MIDDLE-GROUND
50. DOUBLE CHECK: COPY/DESIGN/ EVERYTHING!
51. PROCESS FRAMEWORK
52. MANAGEMENT: CUSTOMER/PROJECT/ TIME/PRODUCTION/ FINANCIAL
53. ! x 3 F
54. PAPERWORK & RED TAPE
55. 5!R 8I9q bwt5
56. TEA & COFFEE SUPPLY LOGISTICS
57. ®®®®® ®®®®® ®®®®®
58. ETHOS
59. ∏ Å Ø
60. NETWORKING & PUBLICITY
61. ®©ÍØ †C,$
62. Thank you all for your attention, and I hope there are questions!