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You Don't Know People
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Evan Solomon
October 17, 2011
Technology
2
850
You Don't Know People
Presentation on running experiments. Presented at WordPress DC Meetup.
Evan Solomon
October 17, 2011
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Transcript
Evan Solomon | Automattic @evansolomon You don’t know people
Try Measure Profit!
Pick one At least until we have lots of data
Rat pelts & cobras
None
None
None
Previews up 10%
http://theme.wordpress.com/themes/
Optimizely Fast & Flexible
None
None
The (abridged) plugin wp_enqueue_script('optimizely ', $this->url); wp_localize_script( 'optimizely', 'wpcom_optimizely', array(
$experiment->slug => true ) );
gist.github /1275892
jQuery (".post-812") .find("h2 > a") .html("Nacin fights Koop"); The change
jQuery(".post-812") .find("h2 > a") .live("mousedown", function() { window.optimizely.push( ["trackEvent", "a_click"]
); }); The goal
optimizely_experiment( "nancin_coding_title', array( "action" => "init", "logged_out_users" => true )
); The test
<script> var wpcom_optimizely = {"nacin_coding_title":true}; </script> <script src='http:// cdn.optimizely.com/js/ 123.js?ver=1316379297'>
</script> The browser
The target
isvalid.org Confidence interval Significance test
None
github /evansolomon/isvalid.org
Question everything & Design for 0% failure
@evansolomon http://slideshare.net/evansolomon/you-dont-know-people/