You Don't Know People

Presentation on running experiments. Presented at WordPress DC Meetup.

Transcript

1. Evan Solomon | Automattic @evansolomon You don’t know people
2. Try Measure Profit!
3. Pick one At least until we have lots of data
4. Rat pelts & cobras
8. Previews up 10%
9. http://theme.wordpress.com/themes/
10. Optimizely Fast & Flexible
13. The (abridged) plugin wp_enqueue_script('optimizely ', $this->url); wp_localize_script( 'optimizely', 'wpcom_optimizely', array( $experiment->slug => true ) );
14. gist.github /1275892
15. jQuery (".post-812") .find("h2 > a") .html("Nacin fights Koop"); The change
16. jQuery(".post-812") .find("h2 > a") .live("mousedown", function() { window.optimizely.push( ["trackEvent", "a_click"] ); }); The goal
17. optimizely_experiment( "nancin_coding_title', array( "action" => "init", "logged_out_users" => true ) ); The test
18. <script> var wpcom_optimizely = {"nacin_coding_title":true}; </script> <script src='http:// cdn.optimizely.com/js/ 123.js?ver=1316379297'> </script> The browser
19. The target
20. isvalid.org Confidence interval Significance test
22. github /evansolomon/isvalid.org
23. Question everything & Design for 0% failure
24. @evansolomon http://slideshare.net/evansolomon/you-dont-know-people/