Social Media and the workplace

A simple walkthrough and guide to the social web and how a business can take advantage of social media as a marketing platform. Thanks to Brittany Hunter too for working up the TMA slides. I will attach the slide notes here when i get them all together. Enjoy!!!

Transcript

1. social media and the workplace michael farnham & brittany hunter a simple guide to using the social net social media and the workplace
2. what is social media? what is social media?
3. "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." ~ http://en.wikipedia.org/wiki/Social_media
4. http://www.flickr.com/photos/22824323@N04/4035707877/sizes/l/in/photostream/ zzzzzzzzzzzzzzzzzzz
5. translation... translation...
6. http://www.flickr.com/photos/looking4poetry/253074522/sizes/o/in/photostream/ you have a voice
7. http://www.flickr.com/photos/katling/6254782415/sizes/l/in/photostream/ you have stake in the game
8. http://www.flickr.com/photos/krakencrafts/5360456521/sizes/l/in/photostream/ they listen
9. http://www.flickr.com/photos/ajc1/2799103829/sizes/o/in/photostream/
10. WRONG! WRONG!
11. http://www.flickr.com/photos/ltdemartinet/5432341414/sizes/l/in/photostream/ burn them alive!
12. Netflix big boo-boo "... Netflix’s stock lost half its value in September and has fallen almost two-thirds since its high of $298.73 in mid-July." ~ http://mashable.com/2011/10/10/netflix-stock-continues-freefall-after-nixing-qwikster/
13. what are the types of social media? what are the types of social media?
14. so many choices
16. why is social media good... why is social media good...
17. quick to get started http://www.flickr.com/photos/finsterbaby/45684426/sizes/o/in/photostream/
18. low cost http://www.flickr.com/photos/46234368@N06/5218900298/sizes/l/in/photostream/
19. power http://www.flickr.com/photos/30416217@N08/3128850800/sizes/m/in/photostream/
20. increased brand awareness http://www.flickr.com/photos/jul13/1402275400/sizes/l/in/photostream/
21. inbound vs outbound marketing http://www.flickr.com/photos/amoeba/2384763664/sizes/l/in/photostream/
22. instant interactivity http://www.flickr.com/photos/jazzylemon/4437689699/sizes/l/in/photostream/
23. research http://www.flickr.com/photos/jayparedes/6035703811/sizes/l/in/photostream/
24. search engines rule http://www.flickr.com/photos/scobleizer/4249731778/sizes/l/in/photostream/
25. first to market http://www.flickr.com/photos/evelynishere/3417340248/sizes/l/in/photostream/
26. why is social media good for TMA why is social media good for TMA
27. lead the pack http://www.flickr.com/photos/evelynishere/3417340248/sizes/l/in/photostream/
28. easy to find http://www.flickr.com/photos/12567713@N00/539430802/sizes/l/in/photostream/
29. sustain reputation http://www.flickr.com/photos/artstudiomagazine/3819833997/sizes/z/in/photostream/
30. what platforms does TMA use? what platforms does TMA use?
32. promoting http://www.flickr.com/photos/carolrivello/5709454309/sizes/z/in/photostream/
33. What did we learn? Social Media is inexpensive Easy to reach target demographics Understand demographics Gauge competition Start conversations
34. the end special thanks to wikipedia, flickr, google, hubspot, mashable and others i'm sure.