OpenCon SWFL 2017 Advocacy Training

Slides from the advocacy training session at OpenCon SWFL.

Transcript

1. Advocacy Training Session
2. LEARN. ADVOCATE. LEAD. FOR OPEN RESEARCH AND AFFORDABLE TEXTBOOKS
5. Advocacy Training Session Audience Icon CC-BY Ral Schmizters, Noun Project; Message Icon CC-BY Iconsphere, Noun project; Frame Icon CC-BY ProSymbols, Noun Project Audience Message Frame
6. Messaging • Who is the right messenger? • What is the right message? • What is the right venue to communicate it? • When is the right time to do it?
7. Timing
8. Timing
9. Messaging • Proactive vs. Reactive Communications • Positive Framing • Avoid Open jargon • Keep it simple!
10. The average student spends $1,200 a year on textbooks 13% of costs at a 4 year college 40% at a community college 65% of students have skipped buying or renting 14% have dropped a class because of textbook cost Textbook prices rose 88% between 2006 and 2016, 3x inflation CollegeBoard, Trends in College Pricing 2014-2015; 2015-2016 trends.collegeboard.org Need by the Numbers
11. Tell a story. Design campaigns based on interpersonal communication.
12. Group Breakout (40 minutes) • Pick a topic: Open Access or Open Education • Create a campaign ◦ Who is your audience? ◦ What is your message? ◦ Outline an advocacy activity or material
13. Event Ideas • Used Book Graveyard • “How much did you pay” Selfie Table ◦ Dry erase board + a camera + #textbookbroke • “The Price is Wrong” Gamed ◦ Have students guess prices + sign a petition • Open Book Fair Check out the OpenCon SWFL Toolkit for other ideas! bit.ly/ocswflt