Haji: Where Moroccan Hospitality Meets Italian Tradition

Welcome to a fresh concept where healthy, personalized yogurt meets traditional Moroccan and Italian cuisine on the beautiful Barcelona.

Transcript

1. Haji: Where Moroccan Hospitality Meets Italian Tradition Welcome to a fresh concept where healthy, personalized yogurt meets traditional Moroccan and Italian cuisine on the beautiful Barcelona. Our mission is simple: "promoting healthy food combined with small traditional treats, combined with the fantastic products of the 2 countries that have raised me and changed me positively: Italy and Morocco! Your journey to extraordinary taste begins here. da filippo galimberti
2. My Brand Story Passion Born from a deep love for healthy eating and cultural fusion Culture Italian culinary tradition meets global food excellence Hospitality Moroccan warmth creates a welcoming atmosphere for all guests
3. Market Opportunity 20M Annual Tourists Visitors to Barcelona seeking authentic local experiences 27% Growth Increasing demand for healthy food options in tourist areas 35% Premium Market Travelers willing to pay more for unique cultural experiences 15m Cultural Investments 2025 Continuous cultural investments given the multi-ethnic city
4. Our Unique Offering Instagrammable Experience Energy and entertainment atmosphere create shareable moments Welcoming Atmosphere Feel-at-home comfort with Moroccan hospitality Local Ingredients Local goat milk and fresh regional toppings Challenges per clients Sports and non-sports challenges to get free meals, promotion of healthy-sunny lifestyle
5. Menu Highlights Signature Bowls Italian Bowl with Greek yogurt, pistachio ganache etc& Personalized salads with fresh halal meat, local products (es. vegetables), spices etc... Moroccan Bowl with Rayeb yogurt, dates etc& Beverages Za3za3 Moroccan smoothie Caffè "Marocchino" Traditional Italian espresso
6. Global Expansion Strategy 1 Phase 1 Flagship store in Barcelona 2 Phase 2 Expansion to Morocco, Italy, and mainland Spain 3 Phase 3 Expansion to Europe 4 Phase 4 South American and African markets entry 5 Phase 5 Global franchising with local products integration
7. Marketing Approach Influencer Partnerships Collaborations promoting healthy lifestyle with local influencers Local Integration Incorporating regional products as we expand to new markets Social Media Creating shareable content highlighting our unique offerings Delivery Service Online ordering with delivery options Chill location Recreational spaces where customers can relate to each other by playing the playstation and other activities such as table football
8. Our Target Audience A Warm Welcome for All At Haji, our genuine, hospitable and youthful vibe appeals to diners of all ages - from curious 10-year-olds to seasoned 50+ foodies. Haji welcomes everybody who loves a positive and energy lifestyle, with an inclusive and vibrant atmosphere.
9. Financial Outlook Projected financial performance for Haji, highlighting key milestones in revenue and location growth. 9 months Return on investment Start with ¬300.000 $5M 2027 Revenue Target revenue with expansion. 15+ locals More than 15 locals open in 5 years Strategic expansion will drive revenue to ¬5 million by 2027, supported by increasing brand awareness.
10. Join Our Journey Secure Location Prime retail space in Barcelona Build Partnerships Local producer relationships for fresh ingredients Launch Campaign Pre-opening social media blitz We invite you to invest in our healthy, solar adventure. Together, we'll create a global brand that brings joy through food and hospitality.