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Upwardly mobile

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Upwardly mobile

mobile website considerations

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firstfriday

March 01, 2012
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  1. Upwardly mobile! •  Why mobile is important" •  Design and

    build case study" •  Things you can do"
  2. By 2014, the most common way to access the internet

    will be via a mobile device " Gartner: h"p://www.gartner.com/it/page.jsp?id=1278413 "
  3. Poor usability! •  Slow loading" •  Too much scrolling" • 

    The mouse is extinct" These all cost you money" Minority report style interface: http://www.youtube.com/watch?v=AoP6bN2dME4&feature=related "
  4. Search! •  Load speed is a factor in your ranking"

    •  Google has a separate bot for mobile" •  Apps v browsers"
  5. Survey and Test! •  Local company with clients through the

    South East and London" •  Providing energy performance certificates and inspections" •  Clients are mainly property developers and chartered surveyors"
  6. Technical stuff! •  Two versions / one content" •  One

    site / thousands of devices" •  Optimise for latest and most popular" Having a mobile version shouldnʼt mean twice the price"
  7. Free things you can do! •  Ensure youʼre listed on

    quality directories" •  Google Local" Some useful directories: h"p://freshfishdesign.co.uk/business-­‐directories-­‐that-­‐will-­‐improve-­‐your-­‐ search-­‐ranking"