Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Upwardly mobile
Search
firstfriday
March 01, 2012
Technology
1
140
Upwardly mobile
mobile website considerations
firstfriday
March 01, 2012
Tweet
Share
More Decks by firstfriday
See All by firstfriday
Google+ Part 1 - Not another social network?
firstfriday
0
110
Customer Care by David DiCara
firstfriday
0
140
The Importance of Business Protection
firstfriday
2
190
A Bunch of Fives
firstfriday
1
110
Content Strategy
firstfriday
1
220
What could LinkedIn do for you?
firstfriday
1
230
Big IT for small business
firstfriday
2
170
Creating successful web advertising campaigns
firstfriday
1
140
A website is for life
firstfriday
1
120
Other Decks in Technology
See All in Technology
怖くない!はじめてのClaude Code
shinya337
0
400
成長し続けるアプリのためのテストと設計の関係、そして意思決定の記録。
sansantech
PRO
0
120
Geminiとv0による高速プロトタイピング
shinya337
1
270
ビズリーチにおけるリアーキテクティング実践事例 / JJUG CCC 2025 Spring
visional_engineering_and_design
1
130
Glacierだからってコストあきらめてない? / JAWS Meet Glacier Cost
taishin
1
160
Beyond Kaniko: Navigating Unprivileged Container Image Creation
f30
0
130
Claude Code に プロジェクト管理やらせたみた
unson
6
4.1k
Lufthansa ®️ USA Contact Numbers: Complete 2025 Support Guide
lufthanahelpsupport
0
200
Operating Operator
shhnjk
1
590
AI専用のリンターを作る #yumemi_patch
bengo4com
5
4.3k
マーケットプレイス版Oracle WebCenter Content For OCI
oracle4engineer
PRO
3
960
開発生産性を組織全体の「生産性」へ! 部門間連携の壁を越える実践的ステップ
sudo5in5k
2
7.2k
Featured
See All Featured
Scaling GitHub
holman
460
140k
Designing Experiences People Love
moore
142
24k
Unsuck your backbone
ammeep
671
58k
Git: the NoSQL Database
bkeepers
PRO
430
65k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
Six Lessons from altMBA
skipperchong
28
3.9k
Facilitating Awesome Meetings
lara
54
6.4k
Building a Scalable Design System with Sketch
lauravandoore
462
33k
Testing 201, or: Great Expectations
jmmastey
43
7.6k
Side Projects
sachag
455
42k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
35
2.4k
Producing Creativity
orderedlist
PRO
346
40k
Transcript
Upwardly mobile! • Why mobile is important" • Design and
build case study" • Things you can do"
By 2014, the most common way to access the internet
will be via a mobile device " Gartner: h"p://www.gartner.com/it/page.jsp?id=1278413 "
Back to the future! • Slower connections" • Smaller screen
sizes" • Poor usability"
Poor usability!
Poor usability! • Slow loading" • Too much scrolling" •
The mouse is extinct" These all cost you money" Minority report style interface: http://www.youtube.com/watch?v=AoP6bN2dME4&feature=related "
Search! • Load speed is a factor in your ranking"
• Google has a separate bot for mobile" • Apps v browsers"
Survey and Test! • Local company with clients through the
South East and London" • Providing energy performance certificates and inspections" • Clients are mainly property developers and chartered surveyors"
Key factors for mobile! • Findability" • Usability" • Contactability"
Make it easy for the user"
Survey and Test!
Survey and Test!
Technical stuff! • Two versions / one content" • One
site / thousands of devices" • Optimise for latest and most popular" Having a mobile version shouldnʼt mean twice the price"
Essential elements! • Faster loading times" • Readable text" •
Clickable phone number" • How to find us"
Free things you can do! • Ensure youʼre listed on
quality directories" • Google Local" Some useful directories: h"p://freshfishdesign.co.uk/business-‐directories-‐that-‐will-‐improve-‐your-‐ search-‐ranking"
None