Upwardly mobile

mobile website considerations

Transcript

1. Upwardly mobile! •  Why mobile is important" •  Design and build case study" •  Things you can do"
2. By 2014, the most common way to access the internet will be via a mobile device " Gartner: h"p://www.gartner.com/it/page.jsp?id=1278413 "
3. Back to the future! •  Slower connections" •  Smaller screen sizes" •  Poor usability"
4. Poor usability!
5. Poor usability! •  Slow loading" •  Too much scrolling" •  The mouse is extinct" These all cost you money" Minority report style interface: http://www.youtube.com/watch?v=AoP6bN2dME4&feature=related "
6. Search! •  Load speed is a factor in your ranking" •  Google has a separate bot for mobile" •  Apps v browsers"
7. Survey and Test! •  Local company with clients through the South East and London" •  Providing energy performance certificates and inspections" •  Clients are mainly property developers and chartered surveyors"
8. Key factors for mobile! •  Findability" •  Usability" •  Contactability" Make it easy for the user"
9. Survey and Test!
10. Survey and Test!
11. Technical stuff! •  Two versions / one content" •  One site / thousands of devices" •  Optimise for latest and most popular" Having a mobile version shouldnʼt mean twice the price"
12. Essential elements! •  Faster loading times" •  Readable text" •  Clickable phone number" •  How to find us"
13. Free things you can do! •  Ensure youʼre listed on quality directories" •  Google Local" Some useful directories: h"p://freshfishdesign.co.uk/business-­‐directories-­‐that-­‐will-­‐improve-­‐your-­‐ search-­‐ranking"