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Build Pages That Convert

Build Pages That Convert

Learn how to build landing pages that convert. Spoiler alert: There's a formula. Follow me on Twitter for more insights on how to grow your B2B SaaS company.

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Florent Merian
PRO

September 07, 2021
Tweet

Transcript

  1. Growth Marketing Perform Funnel Loop AARRR Acquis Activation Conversion CRO

    Optimization Churn FTUX Onboarding Flow Drop-off Build Pages That Convert @fmerian DynamicScreen
  2. Build a high-converting landing page. Objective @fmerian

  3. Roadmap Teardown Zoning Mockup One more thing @fmerian

  4. Roadmap Teardown Zoning Mockup One more thing @fmerian

  5. Hi, I'm Flo. 👋 I do marketing at DynamicScreen. SaaS.

    B2B. High ARPU. WW—includ. Google, Samsung, Veolia. @fmerian
  6. Make your users fall in love with your product. First-Time

    Experience Follow-on Engagement Landing Page @fmerian
  7. @fmerian There's a formula.

  8. Above the fold @fmerian Below the fold What's immediately visible.

    What the user scrolls to.
  9. Above the fold @fmerian Below the fold What's immediately visible.

    What the user scrolls to.
  10. None
  11. Title Explain the value you provide. Subtitle Explain how you

    create it. Call-to-action Make taking the next step easy. @fmerian
  12. Visual Let the user visualize it. Social proof Make it

    believable. @fmerian
  13. @fmerian There's a formula. Title + Subtitle + CTA +

    Visual + Social Proof Livestorm
  14. Above the fold @fmerian Below the fold What's immediately visible.

    What the user scrolls to.
  15. Make the value concrete. @fmerian Stripe

  16. Inspire action. @fmerian Slite

  17. Repeat your call-to-action. @fmerian Pitch

  18. Recap

  19. Above the fold @fmerian Below the fold What's immediately visible.

    What the user scrolls to.
  20. @fmerian There's a formula. Title + Subtitle + CTA +

    Visual + Social Proof
  21. @fmerian There's a formula. Make the value concrete. Inspire action.

    Repeat your CTA.
  22. What do you want your users to do? One call-to-action.

    Less is more. @fmerian
  23. Over to you!

  24. Roadmap @fmerian Teardown Zoning Mockup One more thing

  25. Let's do it. Step 1. Draw rectangles.

  26. None
  27. Roadmap @fmerian Teardown Zoning Mockup One more thing

  28. Let's do it. Step 2. Fill the zones.

  29. None
  30. None
  31. Roadmap @fmerian Teardown Zoning Mockup One more thing

  32. Test and learn. @fmerian Typeform

  33. Think out-of-the-box. @fmerian Grammarly

  34. @fmerian Iterate. Pitch 2020 2020 2021 Late Early

  35. Resources clearbit demandcurve dribbble @fmerian heap hyperpixel marketingexamples

  36. One more step I review onboarding experiences from great B2B

    SaaS companies and share how I'd optimize them.