Finalist Submission | 10K Small Businesses Student Challenge

10,000 Small Businesses is one of several programs developed and supported by Goldman Sachs and the Goldman Sachs Foundation focused on accelerating the growth of high potential small businesses to create jobs and grow economies.

Since its launch in 2000, the program has reached over 4,000 leaders of high-growth small businesses and social enterprises across the country.

Transcript

1. 3Steps For A Sweeter BrooklynCupcake @fvcproductions
2. Step 1. Consistency Avoid user confusion.
3. Use the same profile picture & banner for every social network. Pictures
4. Vanity URLs & Links Pinterest brooklyncupcake Facebook brooklyncupcake Twitter brooklyncupcake Instagram brooklyncupcake brooklyncupcakes brooklyncupcake BrooklynCupcake not Brooklyn Cupcake Remove dead or inactive accounts & profiles. YouTube BrooklynCupcakeGirls (Carmen’s) UCVO4KhWLh1Xso7BMnrq_hYA Google+ 108009019946886463761 (business page) 109273667152826807635 (closed) 109104126402707437169 (primary one) 114690869917505622948 (dead)
5. Step 2. Campaigning They already love you. Now make them love BrooklynCupcake.
6. • Hashtags • Rich Images • Contests/Giveaways • Featured Followers • Holidays • Local/National News What’s in it for my followers?
9. Research, Rinse, Repeat Research what posts have gotten most exposure & then rinse and repeat them across all your other networks.
10. You get rich analytics to improve social media performance. 2. Choose content 1. Connect social networks 3. Send posts throughout the day or week
13. Step 3. Compressing Don’t let users bounce.
14. Plugged-in and charged. No Analytics 95.80% Bounce Rate % of visitors who navigate away from your website after viewing only 1 page
16. Switch from Bluehost to Wordpress Why? 1. Easy to use 2. Beautiful 3. Scalable 4. Easily integrate with social media 5. 100% Responsive/Mobile Friendly
17. How  much   will  all  this   cost  me?
18. Buffer   For  Small  Businesses Wordpress     For  Business ✓ Free  site!   ✓ A  custom  domain   ✓ Advanced   customize   ✓ 50+  premium   themes   ✓ eCommerce   ✓ Store  unlimited   videos   ✓ Unlimited  space   ✓ No  Ads   ✓ Live  Chat  support   ✓ Google  AnalyAcs $299/year ✓ 25  Connected   Social  Accounts   ✓ 5  Team  Members   ✓ Unlimited   scheduled  posts   ✓ RSS  feed   integraAon   ✓ Rich  analyAcs  for   your  posts $600/year approx.   $900   per   year
19. Recap Maintain  CONSISTENCY   Smart  CAMPAIGNING   Brand  COMPRESSING
20. ThankYou
21. C R E D I T S • Abdulrahim Bajaber • GoDaddy • Buffer • Wordpress for Business • Mobile Test • Google Apps • Canva • IFTTT • All of BrooklynCupcake’s social networks • Facebook Analytics • Yelp Metrics • Twitter Analytics • Google Analytics • Nibbler • Alexa Ranking • Latino Brand