Social Networking Site called “Six Degrees” × Social Media then branched off into Instant Messaging and Blogging. × The Social Media Surge of 2003 began with Myspace × Facebook soon took that spot as the top social media site in 2008 and still holds its position Social Media started off as an internet activity and became both a lifestyle and career for most.
your target audience, up close and personal. × You can respond to problems immediately. × Your competition is Tweeting and Facebooking like crazy. × People are receptive to your messages. × It will get you more sales. × You will find customers you didn’t know existed × Customers you didn’t know existed will find (and buy from) you (for business and selling items). × It’s free!
have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they're thinking and have their voice be heard. - Mark Zuckerberg
game changing social media sites were Facebook and Twitter. × Facebook reached 1,645,991,400 visits a year. × Twitter reached 187,147,521 visits a year. Both social media sites led the way for other social media sites such as instagram and linkedin by providing a sample platform and marketing strategy for them to implement to attract users.
all serving the same – but slightly different purpose. Of course, some social media platforms are more popular than others, so some will be recognized over the others. Social Media Today Business & Personal Social media today is used for both business and personal uses. There are some jobs that specialize in watching over social media. Personal uses of social media are implemented to build personal brands and voice opinions.
media that had became second nature to people × Choosing your own personal username and icon × Spending hours customising your profile × Choosing your top friends × Coming home, rushing to the computer to see who’s online × Sending the wrong messages to your crush. × Getting caught up in insane group chats × Sending nudges and winks over MSN × Appearing offline to avoid someone × Tom on MySpace × Agonising over the perfect song to feature on your MySpace profile × Having an online friend you didn’t know in real life
social media blogging site like Tumblr. Launched in 1998, it finally shut down in 2015, running over 15 years. Friendster A social media site that disappeared around 2009. It’s primary focus was targeted towards young adults. Myspace Although not technically lost, Myspace isn’t the social media site it used to be. Now under new management, myspace is a music hosting website for artists and more.
to remove or mask their digital footprints × 68% of internet users believe current laws are not good enough in protecting people’s privacy online. × 59% of internet users do not believe it is possible to be completely anonymous online. × 55% of internet users have taken steps to avoid observation by specific people, organizations, or the government. × 21% of internet users have had an email or social networking account compromised or taken over by someone else without permission.
or harassed online. × 11% have had important personal information stolen such as their Social Security Number, credit card, or bank account information. × 6% have had their reputation damaged because of something that happened online. × 6% of internet users have been the victim of an online scam and lost money. × 1% of internet users have lost a job opportunity or educational opportunity because of something they posted online or someone posted about them.
pressure × Loss of employment × Damaged business reputation × Damaged career or personal reputation × Damaged data or networks × Intellectual property theft / Data theft × Brand hijacking × Delays or interruption in production × Lost revenue or income × Burglary × Target for spam and phishing × Content alteration of websites × Malware and virus dissemination
profile. × Who can see your posts and activities. × What information is shared with external sites and businesses. × Which applications can access your data. × What information your friends can share about you. × Who can see your pictures and/or location. × Which sites integrate with your social network (e.g. Facebook’s like feature)
a strong password. × Select third-party application with care. × Login securely with a password manager. × Control access to your social accounts. × Manage account privacy settings. × Install antivirus and security software. × Make sure your computer and operating system are up-to-date.
big role in many elections around the world including U.S, Iraq and India. × Have served to rally for a cause, inspired mass movements and political unrests
businesses to understand the market and fine-tune their products and strategies × Many businesses use social media to interact with customers × Used as a cheap and effective means of enhancing brand names and images
to reconnect with old friends, make new friends, trade ideas, share content, etc. × Gives users the opportunities to stay on top of the latest global and local developments.
people rely on placing too much emphasis on virtual interaction and ignore the real outside world × Cyberbullying and Online harassment × Productivity × Privacy
when online on social media × School Children, young girls and women can fall prey to online attacks which can create tension and distress × If cyber bullying occurs seek legal action
likely to: × Use Alcohol and drugs × Skip School × Exp. in person bullying × Won’t want to go to school × Receive poor grades × Have a lower self-esteem × Have more health problems than others
of social media on their office internet because employees who are addicted to them distract themselves instead of getting work completed × British companies have lost billions of dollars per year due to productivity issues
can come back and harm them × Revealing info on social media can make users vulnerable to identity theft, stalking etc. × Many companies complete background checks before hiring an employee × Depending on what's posted can harm a person in the work world and in life
4th, 2009 × Compared to those who don’t use the Internet, most people who use the Internet and use a social networking service (e. g. FB, LinkedIn) have social networks that are ~20% more diverse.
close friend in real life because of an online interaction? × Have you felt closer to someone because of virtual interactions? × Do you value your private space? × Is it easy to interact with strangers? × Do you follow a lot of violent content on social media platforms?
allows us to be mean if we choose to be with little to no repercussions.” “Rude behavior is becoming our new normal” “People filter language in face-to-face convos, but not online which allows them to be brash.”
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