Naming and branding for hackers

Transcript

1. Naming and branding for hackers
2. I’m Giovanni Collazo Find me @gcollazo
3. I’m Co-founder
4. I’m a Hacker and Entrepreneur
5. I enjoy Building stuff
6. My formal education is in Visual arts and Filmmaking
7. Video post-production Graphic design News photography UX design Digital marketing
8. Writing code since 1999
10. Branding and Naming
11. Branding
12. The brand is not a thing
13. It’s not the name or the logo
14. Your brand lives in the mind of your customers
15. You put dots on a paper
16. Customers complete the image
17. Everything your company does is a branding message
18. Heads on spikes
19. Start by developing a personal brand
20. You are employee #1
21. Be public about the stuff you do
22. Don’t sell, share
23. I write about programming, startups and design
24. I organize events for hackers and entrepreneurs
25. I make open source software
26. Social media is where I tell my story
27. Every time you feel like sharing something, start by asking yourself if it adds value to others
28. Meatspace helps accelerate your personal brand
29. You are broke so, it’s all about the product
30. The product must say what your company is about
31. Your product is the most powerful weapon in your branding arsenal
32. What about the name?
33. Naming
34. Focus on the functionality of your product
35. Know your competitors
36. Understand where you fit in
37. Choose a name for a product not a multinational corporation
38. The perfect name will attract the right kind of customer
39. People want to feel smart
40. Ask people to pronounce and spell the name of your company
41. Don’t use s3mer
42. It’s the internet, testing is free
43. If you are targeting the general public you must have a .com
44. A prefix or suffix is ok, for now
45. getdropbox.com
46. When you get the money buy the .com
47. Get the twitter and facebook usernames
48. An impossible to buy .com is pretty much a deal breaker
49. Use domai.nr, bustaname.com and leandomainsearch.com
50. If you buy a domain from someone use escrow.com for payment
51. Use whois
52. Lift → Blimp
53. FlirtTape → HipTape
54. What about the logo?
55. HelveticaBold
56. Go to 99designs.com explain what your product does and who is your customer
57. Your logo must work in B&W with light or dark backgrounds
58. Make sure you get a vector version of the logo, EPS or AI file
59. Your name and logo are important but don’t spend so much time on it
60. Use what feels right, don’t over- think
61. You are invisible, change is always an option
62. Thank You You can find me @gcollazo