[Yonatan Levin] Keynote: Making mistakes and building products from 1st to 30M users

Presentation from GDG DevFest Ukraine 2017 - the biggest community-driven Google tech conference in the CEE.

Learn more at: https://devfest.gdg.org.ua

Transcript

1. Yonatan V.Levin levin.yonatan parahall Google Developer Expert
2. Big American corporate
3. Founder 2 failed Startups
4. from 10 to 1500 employees
5. Saving lives by making genetic tests accessible
6. Tons of experience in making mistakes and building products from 1st to 30M users.
7. From Code to Product
8. Editor's Choice
12. Friends, Family & Fools (FFF)
14. Number of users FFF Mainly 1F
16. Who am I? Developer or Businessman?
17. Not just a developer but product owner.
18. My job isn’t to write a code. It never was. It has always been to make people’s lives better and more productive
19. It’s all about the people
21. But I’m working at outsource Why should I care?
22. Being better developer
23. @Dao public interface ProfileDao { @Query("SELECT * FROM Profile") LiveData<List<Profile>> getProfiles(); @Insert(onConflict = OnConflictStrategy.REPLACE) void bulkInsert(Profile... profile); @Query("DELETE FROM Profile") void deleteProfiles(); @Query("SELECT COUNT(NAME) FROM Profile") int countProfiles(); } “The best code is no code”
24. Fly on the wall
27. Who are your users?
33. Where to find them?
35. Focus on your best niche market
37. No one buys a feature, they buy a story
39. Once you know what to tell, focus how to tell
40. 38sec 16sec Average interaction time
41. 23% Apps used only once
42. One time shot
43. only 3 to 5 sec to form a first impression
44. Splash screen
47. Splash screen is evil
48. Sign-Up Wall
50. Forcing registration too early can cause more than 85% of users to abandon the product
53. Call to Action
55. Onboarding
56. Show just what users need to know to get started
57. Me-a s-ure It
58. Define what will make your product/feature successful. Go for it.
59. KPI # of active users # of orders # of files uploaded # of rides “bundled” one with each other
61. Tailor the experience. Don’t afraid to experiment.
62. A B
66. Don’t let them forget you. Communicate the value.
67. Expose the content
68. App Indexing
69. Send message
70. Top 7 reasons why people uninstall the apps Forced Social Logins Privacy Concerns Intrusive Ads Bad UI/UX Freezing Complex Registration Annoying Notifications 71% 69% 48% 42% 29% 23% 19% Source: Appiterate
74. 1. Observe 2. Analytics 3. Who your users and where they are 4. Craft a story 5. Tell A Story 6. Experiment 7. Communicate 8. Measure
75. Successful Startups Average At Least One Pivot
77. But what if I fail?
78. “ Fail early, fail often, in order to succeed sooner -Tom Kelly ”
79. Just do it.
80. Yonatan V.Levin levin.yonatan parahall Google Developer Expert