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Upstack Vision 2020

Upstack Vision 2020

A sneak peek at what's next.

Avatar for Graham Seymour

Graham Seymour

December 09, 2019

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Transcript

  1. Confidential Customized for Lorem Ipsum LLC Version 1.0 2020 Vision

    - UV, Ent, Perks, HCM, = REVENUE!!! (or - “How Upstack Took Over the World”)
  2. 4 Pillars of Growth & Consolidation for 2020 - 1

    Upstack Ventures (or UV) - a product innovation powerhouse that serves as a thoughtful home for internal proprietary IP, while offering Innovation-as-a-Service (IaaS) & acceleration, incubation, and venture brokerage. 2 UpSave/Upstack.club/Unnamed Perks Membership - a thoughtfully curated set of Upstack-exclusive offers that matter. First participants: IBM, VZW Media (TechCrunch), Render.com 3 HCM Integrations - a BD effort at breakneck speed - integrations with leading ATS, HRIS, VMS, and other HCM solution providers permits Upstack to “live” inside of the tools used by sourcing & recruiting teams, every day. Current meetings scheduled: Gem, Jazz, Greenhouse. 4 Upsourced/Unnamed Ent Sub-Brand - the Enterprise arm of Upstack, allowing US Sales to aggressively target (and win!) in the increasingly competitive Enterprise engineering contingency staffing space.
  3. Upstack Ventures Overview - WHY: Reduce Messaging Variance, Permit Rapid

    Iteration, Add Revenue Streams At it’s core, Upstack is a collective of world-class builders, creators, and innovators; from our CEO, CTO, COO, and other leadership/executives in the company, down to our newest hires & our deeply valued Network Members alike, exciting new IP is being dreamt up & built every passing quarter. As a primary purpose, UV operates as a broad, overarching “container” for thought-leadership projects such as: Jambird, Perks/Save/.Club, Talia.ai, and more. As a tertiary function, UV participates in the Product Innovation, Innovation as a Service (InaaS), and venture acceleration/incubation/brokerage spaces as appropriate.
  4. What, Why, How? Instead if forcing the need to build

    completely new web properties or assetry for concepts and projects in early stages, UV shall operate as an umbrella for these innovative products and services. This permits more rapid innovation without fear of failure, easy excuses for press, and the fulfillment of services for which need exists. (More on that in a sec…) 01 | Build promising products under a banner of innovation. 02 | Offer Product Strategy/Innovation as a service, & 03 | Support thought leadership around agile development, etc. 04 | Match & broker relationships between Upstack portfolio & ext. 05 | If structured properly, & in the future: accept equity positions in conjunction w cash for development services.
  5. Structure Existing Upstack Portfolio Client - Raising $100MM HelloPDF -

    Venture owned by UV member Acceleration/Sale Acceleration, Brokerage IP Consolidation, Incubation
  6. What, Why How? The rise of services like WeWork’s We

    Membership, FoundersCard, Outsite Membership, and more, indicate a clear market opportunity: a membership offered to an existing group as a perk, or as an appealing standalone offer of Perks That Matter. Serves dually as an “Easy In” for Upstack sales to drive sales of core services - e.g. developers for hire via the main Upstack platform. 01 | Offered as an included perk to clients working with Upstack. 02 | Offered as an included perk to Network Members 03 | Available as a standalone subscription to outside parties. 04 | Initial partners extremely promising. (See next slide.)
  7. Our Initial Partners - IBM Cloud Members interested in using

    IBM Cloud receive $120,000 USD of IBM Cloud Credit - no strings attached, no expiration. Receive discounted access / subscription to the premium TechCrunch Offering - TechCrunch Extra Crunch. Render.com Receive discounted access and priority VIP support to Render.com’s rapid deployment cloud services. (Winners of Disrupt ‘19, SF!) TechCrunch ExtraCrunch (VZW Media)
  8. What, Why How? Existing tools used by world-class recruiting teams

    at growth-mode startups, thought leading SMBs, & worldclass Enterprise providers are increasingly partnering with services like ours to allow recruiters within these companies to access the services we offer automatically from within their tools of daily usage. We are finding meaningful response and traction as we strike out to partner with these firms. 01 | Gem, Jazz, Greenhouse - booked, scheduled. 02 | Namely, Bamboo - HRIS providers interested. 03 | ADP, Taleo, Icims - Icims declined, ADP v interested, Taleo poss. 04 | VMS Providers - TBD, but easiest to target.
  9. What, Why How? A quick look at Theorem.co, Toptal Enterprise,

    or many other examples indicate that there’s a need ot differentiate messaging, targeting, and approach when working with Enterprise companies in this space. Attempting to do so on hte existing Upstack property would be unduly complex. This would permit Sales to aggressively target Enterprise opportunities wtihout sabotaging their existing opps. 01 | Same or similar offering, different reference clients & tone 02 | Incubated inside of UV for its infant months. 03 | Focused on CPO, CHRO, VPHR 04 | VMS Integrations - akin to staffing firm.
  10. NULL (to be filled over time) (PLUS: ADD MERCH SLIDE?)

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