Cup Noodle: Innovation, Inspiration, and Manga

Faced with an shrinking food market and competitors copying its innovative Ramen product, Nissin Foods faced a financial crisis. In the face of this crisis, Momofuku Andou saw opportunity in a product that didn’t exist in a country (America) that didn’t know it needed it.

His vision: Japanese noodles that could be ready to eat in three minutes anywhere.

Finding a way to accomplish this vision involved inventing entirely new food processing techniques and caused one developer to lose 12 kilos of weight during the process.

The end result is was a revolutionary product, a staple of grocery stores everywhere, a essential part of disaster relief efforts worldwide, and the greatest Japanese business story ever told.

This presentation will feature artwork from the Eisner-award nominated Project X Challenger: Cup Noodle manga book.

Transcript

1. Remember to read Right to Left Cup Noodle: Innovation, Inspiration, and Manga 1 2 by Jason Grigsby Based on Project X Challengers: Cup Noodle by Todashi Katoh http://cloudfour.com • http://userfirstweb.com • http://twitter.com/grigs
2. 1970: Financial Crisis 1958: Chicken Ramen Created
4. 1. Compelling Vision & Passionate Leaders
5. 2. Embrace Constraints
6. 3. Design for People
7. 4. Iterative Design
10. 5. Diverse Teams
11. 6. Don’t Limit Yourself
14. 7. Seek Simple Solutions
16. 8. Understand What Sets You Apart
17. 9. Word of Mouth
19. 10. Make a Difference
20. Celebrate your victories! http://cloudfour.com • http://userfirstweb.com • http://twitter.com/grigs Come to my Mobile Web Presentation on Thursday!