The Practice of Empathy

My session from Reasons to Be Creative, Brighton. September 4th, 2012.

Resources mentioned in the Q&A:

1. About Face 3 by Alan Cooper http://amzn.to/LPMp9H
2. The Inmates Are Running the Asylum by Alan Cooper http://amzn.to/PLmOg2
3. UX Team of One by Leah Buley (forthcoming 2012) http://bit.ly/LJLarC
4. Mental Models by Indi Young http://amzn.to/NemZmD
5. Don't Make Me Think by Steve Krug http://amzn.to/PLn0f5

Axure prototyping software http://www.axure.com/

DIY Mobile Usability Testing (their site is temporarily down) http://diymobileusabilitytesting.net/

Transcript

1. Evgenia Grinblo Future Workshops The Practice of Empathy Wednesday, September 5, 12
2. Wednesday, September 5, 12
3. Wednesday, September 5, 12
4. Wednesday, September 5, 12
5. Wednesday, September 5, 12
6. Talking to people is important Wednesday, September 5, 12
7. Frans De Waal Wednesday, September 5, 12
8. Cognitive Empathy Frans De Waal Wednesday, September 5, 12
9. Cognitive Empathy Adopt the perspective of another; understand their actions & responses Frans De Waal Wednesday, September 5, 12
10. Cognitive Empathy Adopt the perspective of another; understand their actions & responses Affective Empathy Frans De Waal Wednesday, September 5, 12
11. Cognitive Empathy Adopt the perspective of another; understand their actions & responses Affective Empathy Share the emotional state of another Frans De Waal Wednesday, September 5, 12
12. Cognitive Empathy Adopt the perspective of another; understand their actions & responses Share the emotional state of another Frans De Waal Wednesday, September 5, 12
13. Cognitive Empathy Adopt the perspective of another; understand their actions & responses Frans De Waal Wednesday, September 5, 12
14. Empathy can be learned. Wednesday, September 5, 12
15. Wednesday, September 5, 12
16. “Once you hear these stories, you can’t help but become an advocate.” RAPE CRISIS CENTER VOLUNTEER Wednesday, September 5, 12
17. Empathy makes us advocates Wednesday, September 5, 12
18. What does this have to do with creativity? Wednesday, September 5, 12
19. “Find problems and design responses. Not answers, not solutions, just responses.” SIMON COLLISON http://colly.com/faq Wednesday, September 5, 12
20. Response |riˈspäns| noun ORIGIN Middle English: from Old French respons or Latin responsum ‘something offered in return’ Wednesday, September 5, 12
21. responsum ‘something offered in return’ Wednesday, September 5, 12
22. Wednesday, September 5, 12
23. Wednesday, September 5, 12
24. Wednesday, September 5, 12
25. Creatives practice empathy. Wednesday, September 5, 12
26. Qualitative Research Wednesday, September 5, 12
27. Qualitative Research Smaller sample size Wednesday, September 5, 12
28. Qualitative Research Smaller sample size In-depth conversations Wednesday, September 5, 12
29. Qualitative Research Smaller sample size In-depth conversations Listening Wednesday, September 5, 12
30. Qualitative Research Wednesday, September 5, 12
31. Qualitative Research = Empathy Wednesday, September 5, 12
32. It’s about designing inter-subjectively. Wednesday, September 5, 12
33. “The broader one's understanding of the human experience, the better design we will have.” STEVE JOBS Wired Magazine http://bit.ly/TMdgm3 Wednesday, September 5, 12
34. Wednesday, September 5, 12
35. Interviewing Who are these people? What do they need? Wednesday, September 5, 12
36. Wednesday, September 5, 12
37. Wednesday, September 5, 12
38. Wednesday, September 5, 12
39. Usability Testing Does this work for people? How can it be improved? Wednesday, September 5, 12
40. Wednesday, September 5, 12
41. Wednesday, September 5, 12
42. Wednesday, September 5, 12
43. Wednesday, September 5, 12
44. People are stupid. Wednesday, September 5, 12
45. • Bad at remembering the past People are stupid. Wednesday, September 5, 12
46. • Bad at remembering the past • Make up opinions People are stupid. Wednesday, September 5, 12
47. • Bad at remembering the past • Make up opinions • Can’t explain preferences People are stupid. Wednesday, September 5, 12
48. • Bad at remembering the past • Make up opinions • Can’t explain preferences • Bad at predicting the future People are stupid. Wednesday, September 5, 12
49. • Bad at remembering the past • Make up opinions • Can’t explain preferences • Bad at predicting the future • Make irrational decisions People are stupid. Wednesday, September 5, 12
50. • Bad at remembering the past • Make up opinions • Can’t explain preferences • Bad at predicting the future • Make irrational decisions • Give bad advice about design People are stupid. Wednesday, September 5, 12
51. People aren’t stupid, your question is. Wednesday, September 5, 12
52. What do you think about this? What should we put here? Do you like this navigation? What should we do next? Wednesday, September 5, 12
53. The user isn’t the designer. Wednesday, September 5, 12
54. Empathy = what people do + why Wednesday, September 5, 12
55. Wednesday, September 5, 12
56. Wednesday, September 5, 12
57. It’s not easy to get into someone else’s shoes. Wednesday, September 5, 12
58. "As a user I want the HTTP Server to be multi-threaded in order to get the maximum of ine performance" Wednesday, September 5, 12
59. I’m an expert. I know what people like. Wednesday, September 5, 12
60. Wednesday, September 5, 12
61. Wednesday, September 5, 12
62. Wednesday, September 5, 12
63. Empathy guides priorities. Wednesday, September 5, 12
64. Wednesday, September 5, 12
65. We don’t have enough ____ for research. Wednesday, September 5, 12
66. Wednesday, September 5, 12
67. Get Creative Wednesday, September 5, 12
68. Quick and dirty usability test LEAH BULEY http://rosenfeldmedia.com/books/ux-team-of-one/ Wednesday, September 5, 12
69. BELÉN BARROS PENA & BERNARD TYERS http://www.diymobileusabilitytesting.net/ Wednesday, September 5, 12
70. Robo-iPad, Future Workshops HQ @chilvman > Wednesday, September 5, 12
71. AXEL QUAK https://speakerdeck.com/u/guttertec/p/course-empathy-maps Wednesday, September 5, 12
72. AXEL QUAK https://speakerdeck.com/u/guttertec/p/course-empathy-maps Wednesday, September 5, 12
73. BARNABAS NAGY http://barnabasnagy.net/2011/12/26/big-brother-prototype-wireframe/ Wednesday, September 5, 12
74. Wednesday, September 5, 12
75. Magic. Wednesday, September 5, 12
76. Thank you. Evgenia Grinblo Future Workshops Twitter: @grinblo Wednesday, September 5, 12
77. Flickr Credits tokyo_eye alancleaver acaben cesarastudillo Wednesday, September 5, 12