Digital Marketing Walkthrough

A flypast of the different branches of digital marketing and how they relate to independent small businesses. The pros and cons of each type of digital marketing.

Transcript

2. It’s expected for most businesses Can be your best salesperson Provides a point of sale Allows you to do online advertising and tracking Can be quick and cheap Can equally be vast and expensive
3. Lots of qualified leads Huge investment of time and money No guarantee of success
4. Google Maps or Google Places
5. Customers at your door Customers on the phone Customers to your website Time to master Google My Business Time to get reviews in order to rank Time to develop your website enough to rank It’s only good for local searchers
6. Credibility Quick and easy online presence Networking opportunities Humanising ‘hinterland’ Advertising platform Time and effort to build a following Mistakes are very public Money, if you want people to see your posts
7. Increased audience ‘awareness’ Traffic to website Money for ‘impressions’ Lots of money for clicks Time and expertise needed to manage multiple campaigns
8. Repeat customers Access to the ‘interested’ but not yet ready to buy Free advertising (can be very targeted) Humanising ‘hinterland’ Data about who clicks what Time to create quality newsletters Mistakes are very public Money, if you build a large following
10. Qualified leads Flexibility (can turn campaigns on and off) It’s free if nobody clicks Money for every click (can be expensive) Takes skill and experience to get value
11. These slightly annoying images
12. Qualified leads Repeat visitors Flexibility (can turn campaigns on and off) It’s free if nobody clicks Money for every click (can be expensive) Time and money to generate good advert graphics Takes skill and experience to get value
13. Fine-tuning your website to maximise the likelihood that a visitor will make a purchase or subscribe.
14. Improved sales Happier customers Fewer pre-sale questions via email Time learning how to do it empirically Maybe money on specialist software
15. Attracting visitors to your free content so that some of them will be curious about your products and services. Often, this means ranking in Google for keywords which relate to your product but which won’t lead to a direct sale. e.g. best leather phone cases for iPhone
16. Semi-qualified leads Less competitive SEO campaigns An audience to target with advertising A reputation as an authority Lots of time producing quality content Lots of time doing SEO for your content
17. ask@growth.stream