Workshop: Making the Best of the YouTube-Age.

Some lessons for aspiring filmmakers how to produce for online platforms. Shows some best practices and strategies for online video distribution.

Am Samstag 19. April 2008 beim Filmfest Dresden im Rahmen des "Exchange Forum Perspectives for Animated Film".

Transcript

1. 1 Workshop: Making the Best of the YouTube-Age Possibilities on the net
2. 2 19. April 2008 Bertram Gugel: gugelproductions.de Who am I? Blogger Co-Author of TV 2.0
3. 3 19. April 2008 Bertram Gugel: gugelproductions.de Overview   Introduction   Part 1: Distribution – Strategy – Short How-to Guide   Part 2: Reach – Strategies – Example   Part 3: Discussion
4. 4 19. April 2008 Bertram Gugel: gugelproductions.de Goals  Reaffirm potential of medium  Discuss your challenges  Review Tools and Services  Show some examples  Discuss possibilities
5. 5 Market Overview 19. April 2008 Bertram Gugel: gugelproductions.de Prosumer TV Web
6. 6 Market Overview 19. April 2008 Bertram Gugel: gugelproductions.de Prosumer TV Web
7. 7 YouTube in Numbers  ⅓ of all US Video Views January 08  2,6 Bio. Streams/Month (US)  66 Mio. Unique Viewers/Month(US)  10h Video/sec Upload  BBC, CBS, NBC, ZDF, ...  Paid out $1 Mio. to Users 19. April 2008 Bertram Gugel: gugelproductions.de
8. 8 What is possible? Soulja Boy   31 Mio. Profile Views on MySpace   682.000 Friends on MySpace   55.000 Subscribers on YouTube   Ø 550.000 Video Views/ Day   #1 Billboard-Charts USA   133 Mio. Video Views on YouTube 19. April 2008 Bertram Gugel: gugelproductions.de
9. 9 Distribution 19. April 2008 Bertram Gugel: gugelproductions.de
10. 10 19. April 2008 Bertram Gugel: gugelproductions.de Distribution Strategies 1 1:1
11. 11 19. April 2008 Bertram Gugel: gugelproductions.de Distribution Strategies 1 many:many
12. 12 19. April 2008 Bertram Gugel: gugelproductions.de All Sources ... TV Web-TV Clips Pay Advertising Free
13. 13 All Channels ... 19. April 2008 Bertram Gugel: gugelproductions.de
14. 14 19. April 2008 Bertram Gugel: gugelproductions.de Best Practice: Distribution  All Channels  All Sources  encourage linking, sharing, forwarding
   Be everywhere for maximum reach Problem: Tools and worklows are missing
15. 15 Short How-to Guide 19. April 2008 Bertram Gugel: gugelproductions.de
16. 16 19. April 2008 Bertram Gugel: gugelproductions.de Formats   Quicktime: Sorenson Video 3, Full Frames, 4:3, 
 Multiple of 8   Flash-Video-Format: on2 Flix Pro (VP6E-Codec)   MPEG-4 AVC (H.264)   iPod (m4v)   WMV, 3GP, DivX or HD?
17. 17 19. April 2008 Bertram Gugel: gugelproductions.de Tools  Multi-Uploader  File Conversion  Statistics
18. 18 19. April 2008 Bertram Gugel: gugelproductions.de Video hosting
19. 19 19. April 2008 Bertram Gugel: gugelproductions.de Your Blog/Site  Blog  Podcast  Video CMS
20. 20 Reach
21. 21 19. April 2008 Bertram Gugel: gugelproductions.de Effective Distribution? Walter Moers: Der Bonker TV
22. 22 TV has its prime time ... 19. April 2008 Bertram Gugel: gugelproductions.de ... what about the web? Plan ...  release circles  release times  campaigns How do your videos perform?
23. 23 Plan for diffrent usage patterns 19. April 2008 Bertram Gugel: gugelproductions.de Short-Head
 14.000 Longtail
 14.000 Sleeper
 3.500 Event Video Evergreen Sleeping beauty
24. 24 Timing 19. April 2008 Bertram Gugel: gugelproductions.de  Get in the right context  Use hypes, memes and events  Use inside exposure  Use high engagement
25. 25 19. April 2008 Bertram Gugel: gugelproductions.de Title & Thumbnail drive usage Ø 900 000 vs. Ø 70 000
26. 26 Getting reach 19. April 2008 Bertram Gugel: gugelproductions.de  Inventory  Landmark Videos  Cooperations and featuring  Slowly build your audience
27. 27 Iventory 19. April 2008 Bertram Gugel: gugelproductions.de
28. 28 Landmark Videos 19. April 2008 Bertram Gugel: gugelproductions.de 1 Video accounts for nearly 100% of the 30 Mio. Views Viral Hit 1 Featured 1 Viral Hit 2
29. 29 Cooperations, featurings 19. April 2008 Bertram Gugel: gugelproductions.de Views in 5 days
30. 30 Slowly build your audience ...   57% of viewers share links to the videos they watch   over 50% have watched videos with others   Videos can produce a strong affinity   Videos reach user on a new level  Give Users the content and tools to engage 19. April 2008 Bertram Gugel: gugelproductions.de
31. 31 Thank You! Contact: Bertram Gugel www.gugelproductions.de/blog/ info@gugelproductions.de 
 Tel.: +49 (179) 221 77 63