Building a Design Ecosystem

Transcript

1. Building a Brand & Design System. Working smarter at scale
2. I begin today by acknowledging the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation, Traditional Custodians of the land on which we meet today, and pay my respects to their Elders past and present. I extend that respect to Aboriginal and Torres Strait Islander peoples here today.
3. Hamish O’Neill
4. Hamish O’Neill
5. Hamish O’Neill
6. Hamish O’Neill
7. Hamish O’Neill
8. 70% 🚀 CEO 👀
9. We’re big Diverse o ff ering Many touchpoints
10. We’re big Diverse o ff ering Many touchpoints
11. We’re big Diverse o ff ering Many touchpoints
12. As of 3 years ago, no design system
13. We’re burning cash No consistent quality Why
14. We’re burning cash
15. No consistent quality
16. What Marketing comms Physical Human Digital A single source of truth for rapidly delivering quality experiences at scale.
17. For everyone
18. How the tide changed Grass-roots movement Solid brand guidelines Executives saw the light We formed our core team
19. How the tide changed Grass-roots movement Solid brand guidelines Executives saw the light We formed our core team
20. How the tide changed Grass-roots movement Solid brand guidelines Executives saw the light We formed our core team
21. How the tide changed Grass-roots movement Solid brand guidelines Executives saw the light We formed our core team
22. Dawn of a new day
23. First steps De fi ned the problem Listening tour Roadshow Focussed Formed alliances Built a presence
24. First steps De fi ned the problem Listening tour Roadshow Focussed Formed alliances Built a presence
25. First steps De fi ned the problem Listening tour Roadshow Focussed Formed alliances Built a presence
26. First steps De fi ned the problem Listening tour Roadshow Focussed Formed alliances Built a presence
27. First steps De fi ned the problem Listening tour Roadshow Focussed Formed alliances Built a presence
28. First steps De fi ned the problem Listening tour Roadshow Focussed Formed alliances Built a presence
29. Our team Central/Federated Core 2-3 dedicated Federated contributors
30. Our team Central/Federated Core 2-3 dedicated Federated contributors
31. Our team Central/Federated Core 2-3 dedicated Federated contributors
32. Our team Central/Federated Core 2-3 dedicated Federated contributors
33. Design studies Ideation Showcases Newsletters Co-design Feedback Comm unity- driven
34. What have we achieved? 90% coverage in key channel 18 components & 1 pattern Content & language guidelines Extensive brand guidelines 24 teams One month: 125k Figma insertions
35. Understand what the business cares about Metrics & measurements Return on Investment Executives started to take note
36. Understand what the business cares about Metrics & measurements Return on Investment Executives started to take note
37. Understand what the business cares about Metrics & measurements Return on Investment Executives started to take note
38. Understand what the business cares about Metrics & measurements Return on Investment Executives started to take note
39. What’s next? Build capability Broad reach Open source
40. Three things I’ve learned Human endeavour Top down AND bottom up endorsement It’s a slow burn
41. Thanks T: @hamishoneill hamishoneill.com Questions?