Digital Marketing Introduction

Digital Marketing also Known as Online & Internet Marketing. In This Powerpoint Presentation Online & Internet Marketing Advantages, Disadvantages, Measurement, Consists & SEO with Basic Information & Chart.
Google Certified expert trainer teach from the basic to advance digital marketing course.

Transcript

2.  What is Digital Marketing  Benefits of Digital Marketing  Disadvantages of Digital Marketing  Digital Marketing Measurement  SEO
3.  Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
4. Digital Marketing Cost Effective Wider Reach More Engaging Easy Targeting Flexibility & Measurement
5. 1. Online Marketing is not free as the cost of hardware, software, wed site design, online distribution costs, maintenance, hosting of website and yes time, all should be factored into the cost of providing your product and service. 2. Still, the internet is considered as a source of information gathering for the majority of your customers. Many people are there who still prefer the live interaction when they buy. This may deter customers from buying if you have a small business with one location.
6. 3. Over 50% of households shop online and this number is continued to grow, you are reaching less than two out of three households. 4. So many scams on the internet. 5. Timing of updates is critical so it’s easy to have outdated information on your site. 6. Is your website safe? Because of the fear of website’s security, many of the visitors will not want to use their credit card to make a purchase if they don’t know that your site is secure.
7.  Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.
8.  Step one force us to identify the business objectives upfront and set the broadest parameters for the work we are doing. Sr. Executives play a key role in this step.  Step two is to identify crisp goals for each business objective. Executives lead the discussion, you’ll play a contributing role.  Step three is to write down the key performance indicators. You’ll lead the work in this step, in partnership with a “data person” if you have one.
9.  Step four is to set the parameters for success upfront by identifying targets for each KPI. Organization leaders play a key role here, with input from Marketing and Finance.  Step five is to finally, is to identify the segments of people / behavior / outcomes that we’ll analyze to understand why we succeed or failed.
10. Consist Social Media E-mail Marketing Blogging Online Ads Video / Podcasting Content & Design
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