From Usability to User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf

1. From Usability to 
 User Experience to… Where we are going. Dr. Hartmut Obendorf, Director UX, XING AG
2. ux
3. ux for a better working life copy user 
 insights user care web mobile brand
 execution
4. me
5. we + UX
6. them, too
7. 0 20 40 60 80 100 Usability 2004 2016 2012 2008
8. 0 20 40 60 80 100 Usability User Experience 2004 2016 2012 2008
9. 0 20 40 60 80 100 Usability User Experience Customer 
 Experience 2004 2016 2012 2008
10. 0 20 40 60 80 100 Usability User Experience Brand Experience Customer 
 Experience 2004 2016 2012 2008
11. 0 20 40 60 80 100 Usability UX 2004 2016 2012 2008
14. me
15. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Usability
16. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Gebrauchs-
 tauglichkeit
18. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Usability
 Engineering
19. Usability Usability 
 Engineering User
 Experience Brand 
 Experience User
 Experience
20. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Brand
 Experience
21. Usability Usability 
 Engineering User
 Experience Brand 
 Experience me
22. Usability Usability 
 Engineering User
 Experience Brand 
 Experience me + UX
23. 1. tools will not keep 
 us in control
24. tools will not keep us in control
25. tools will not keep us in control
26. 2. it’s a matter
 of perspective
27. a matter of perspective
28. a matter of perspective
29. 3. we’re in it
 together
30. we’re in it together
31. Product, UX, Brand, Tech we’re in it together
32. Thank you for your attention.