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From Usability to User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf
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Hartmut
August 13, 2016
Design
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From Usability to User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf
Hartmut
August 13, 2016
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Transcript
From Usability to User Experience to… Where we are
going. Dr. Hartmut Obendorf, Director UX, XING AG
ux
ux for a better working life copy user insights
user care web mobile brand execution
me
we + UX
them, too
0 20 40 60 80 100 Usability 2004 2016 2012
2008
0 20 40 60 80 100 Usability User Experience 2004
2016 2012 2008
0 20 40 60 80 100 Usability User Experience Customer
Experience 2004 2016 2012 2008
0 20 40 60 80 100 Usability User Experience Brand
Experience Customer Experience 2004 2016 2012 2008
0 20 40 60 80 100 Usability UX 2004 2016
2012 2008
None
None
me
Usability Usability Engineering User Experience Brand Experience Usability
Usability Usability Engineering User Experience Brand Experience Gebrauchs-
tauglichkeit
None
Usability Usability Engineering User Experience Brand Experience Usability
Engineering
Usability Usability Engineering User Experience Brand Experience User
Experience
Usability Usability Engineering User Experience Brand Experience Brand
Experience
Usability Usability Engineering User Experience Brand Experience me
Usability Usability Engineering User Experience Brand Experience me
+ UX
1. tools will not keep us in control
tools will not keep us in control
tools will not keep us in control
2. it’s a matter of perspective
a matter of perspective
a matter of perspective
3. we’re in it together
we’re in it together
Product, UX, Brand, Tech we’re in it together
Thank you for your attention.