From Usability to User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf

Transcript

1. From Usability to 

   User Experience to…
   Where we are going.
   Dr. Hartmut Obendorf, Director UX, XING AG
   

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2. ux
   

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3. ux
   for a better working life
   copy
   user 

   insights
   user care
   web
   mobile
   brand

   execution
   

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4. me
   

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5. we + UX
   

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6. them, too
   

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7. 0
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   Usability
   2004 2016
   2012
   2008
   

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8. 0
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   Usability
   User Experience
   2004 2016
   2012
   2008
   

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9. 0
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   Usability
   User Experience
   Customer 

   Experience
   2004 2016
   2012
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10. 0
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    Usability
    User Experience
    Brand Experience
    Customer 

    Experience
    2004 2016
    2012
    2008
    

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11. 0
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    Usability
    UX
    2004 2016
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    2008
    

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14. me
    

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15. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Usability
    

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16. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Gebrauchs-

    tauglichkeit
    

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18. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Usability

    Engineering
    

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19. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    User

    Experience
    

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20. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Brand

    Experience
    

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21. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    me
    

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22. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    me
    + UX
    

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23. 1.
    tools will not keep 

    us in control
    

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24. tools will not keep us in control
    

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25. tools will not keep us in control
    

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26. 2.
    it’s a matter

    of perspective
    

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27. a matter of perspective
    

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28. a matter of perspective
    

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29. 3.
    we’re in it

    together
    

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30. we’re in it together
    

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31. Product, UX, Brand, Tech
    we’re in it together
    

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32. Thank you
    for your attention.
    

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