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From Usability to 
User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf

Hartmut
August 13, 2016

From Usability to 
User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf

Hartmut

August 13, 2016
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  1. From Usability to 

    User Experience to…
    Where we are going.
    Dr. Hartmut Obendorf, Director UX, XING AG

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  2. ux

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  3. ux
    for a better working life
    copy
    user 

    insights
    user care
    web
    mobile
    brand

    execution

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  4. me

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  5. we + UX

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  6. them, too

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  7. 0
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    Usability
    2004 2016
    2012
    2008

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  8. 0
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    Usability
    User Experience
    2004 2016
    2012
    2008

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    Usability
    User Experience
    Customer 

    Experience
    2004 2016
    2012
    2008

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  10. 0
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    Usability
    User Experience
    Brand Experience
    Customer 

    Experience
    2004 2016
    2012
    2008

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    Usability
    UX
    2004 2016
    2012
    2008

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  14. me

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  15. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Usability

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  16. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Gebrauchs-

    tauglichkeit

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  18. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Usability

    Engineering

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  19. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    User

    Experience

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  20. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    Brand

    Experience

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  21. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    me

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  22. Usability
    Usability 

    Engineering
    User

    Experience
    Brand 

    Experience
    me
    + UX

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  23. 1.
    tools will not keep 

    us in control

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  24. tools will not keep us in control

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  25. tools will not keep us in control

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  26. 2.
    it’s a matter

    of perspective

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  27. a matter of perspective

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  28. a matter of perspective

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  29. 3.
    we’re in it

    together

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  30. we’re in it together

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  31. Product, UX, Brand, Tech
    we’re in it together

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  32. Thank you
    for your attention.

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