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From Usability to 
User Experience to… – UX Cam...

Hartmut
August 13, 2016
Design
2
360

From Usability to 
User Experience to… – UX Camp Hamburg 2016 - Hartmut Obendorf

Hartmut

August 13, 2016
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Transcript

  1. From Usability to 
 User Experience to… Where we are

    going. Dr. Hartmut Obendorf, Director UX, XING AG

  2. ux

  3. ux for a better working life copy user 
 insights

    user care web mobile brand
 execution

  4. me

  5. we + UX

  6. them, too

  7. 0 20 40 60 80 100 Usability 2004 2016 2012

    2008

  8. 0 20 40 60 80 100 Usability User Experience 2004

    2016 2012 2008

  9. 0 20 40 60 80 100 Usability User Experience Customer

    
 Experience 2004 2016 2012 2008

  10. 0 20 40 60 80 100 Usability User Experience Brand

    Experience Customer 
 Experience 2004 2016 2012 2008

  11. 0 20 40 60 80 100 Usability UX 2004 2016

    2012 2008
  12. None
  13. None

  14. me

  15. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Usability

  16. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Gebrauchs-


    tauglichkeit
  17. None

  18. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Usability


    Engineering

  19. Usability Usability 
 Engineering User
 Experience Brand 
 Experience User


    Experience

  20. Usability Usability 
 Engineering User
 Experience Brand 
 Experience Brand


    Experience

  21. Usability Usability 
 Engineering User
 Experience Brand 
 Experience me

  22. Usability Usability 
 Engineering User
 Experience Brand 
 Experience me

    + UX

  23. 1. tools will not keep 
 us in control

  24. tools will not keep us in control

  25. tools will not keep us in control

  26. 2. it’s a matter
 of perspective

  27. a matter of perspective

  28. a matter of perspective

  29. 3. we’re in it
 together

  30. we’re in it together

  31. Product, UX, Brand, Tech we’re in it together

  32. Thank you for your attention.