From Usability to User Experience to…Where we are going.Dr. Hartmut Obendorf, Director UX, XING AG
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ux
uxfor a better working lifecopyuser insightsuser carewebmobilebrand execution
me
we + UX
them, too
020406080100Usability2004 201620122008
020406080100UsabilityUser Experience2004 201620122008
020406080100UsabilityUser ExperienceCustomer Experience2004 201620122008
020406080100UsabilityUser ExperienceBrand ExperienceCustomer Experience2004 201620122008
020406080100UsabilityUX2004 201620122008
UsabilityUsability EngineeringUser ExperienceBrand ExperienceUsability
UsabilityUsability EngineeringUser ExperienceBrand ExperienceGebrauchs- tauglichkeit
UsabilityUsability EngineeringUser ExperienceBrand ExperienceUsability Engineering
UsabilityUsability EngineeringUser ExperienceBrand ExperienceUser Experience
UsabilityUsability EngineeringUser ExperienceBrand ExperienceBrand Experience
UsabilityUsability EngineeringUser ExperienceBrand Experienceme
UsabilityUsability EngineeringUser ExperienceBrand Experienceme+ UX
1.tools will not keep us in control
tools will not keep us in control
2.it’s a matter of perspective
a matter of perspective
3.we’re in it together
we’re in it together
Product, UX, Brand, Techwe’re in it together
Thank youfor your attention.