Social Media for Small Business

Overview of social media for small business for Lake Villa District Library small business workshop series.

Transcript

1. Social Media for Small Business Heather Acton Founder, Helio Interactive October 10, 2013 Thursday, October 10, 13
2. Agenda Thursday, October 10, 13
3. Agenda Introductions Thursday, October 10, 13
4. Agenda Introductions What is social media? Thursday, October 10, 13
5. Agenda Introductions What is social media? Why is social media important for SMBs? Thursday, October 10, 13
6. Agenda Introductions What is social media? Why is social media important for SMBs? Which forms of social media are most effective? Thursday, October 10, 13
7. Agenda Introductions What is social media? Why is social media important for SMBs? Which forms of social media are most effective? How do you manage your social media activity (strategy / tools)? Thursday, October 10, 13
8. Agenda Introductions What is social media? Why is social media important for SMBs? Which forms of social media are most effective? How do you manage your social media activity (strategy / tools)? How do you measure the results of social media activity? Thursday, October 10, 13
9. Agenda Introductions What is social media? Why is social media important for SMBs? Which forms of social media are most effective? How do you manage your social media activity (strategy / tools)? How do you measure the results of social media activity? How to get started. Thursday, October 10, 13
10. Introduction Thursday, October 10, 13
11. Introduction Corporate mechanical engineer turned web developer and strategist Thursday, October 10, 13
12. Introduction Corporate mechanical engineer turned web developer and strategist 5 years building businesses via the web Thursday, October 10, 13
13. Introduction Corporate mechanical engineer turned web developer and strategist 5 years building businesses via the web Founder WordPress Lake County Meetup Thursday, October 10, 13
14. Introduction Corporate mechanical engineer turned web developer and strategist 5 years building businesses via the web Founder WordPress Lake County Meetup Organizer Lake County Social Networking Thursday, October 10, 13
15. Introduction Corporate mechanical engineer turned web developer and strategist 5 years building businesses via the web Founder WordPress Lake County Meetup Organizer Lake County Social Networking Wife, mom, and craft beer lover Thursday, October 10, 13
16. What is social media? - Thanks, WIKIPEDIA! Thursday, October 10, 13
17. What is social media? Social media {is when people} create, share, and/or exchange information and ideas in virtual communities and networks. - Thanks, WIKIPEDIA! Thursday, October 10, 13
18. What is social media? Social media {is when people} create, share, and/or exchange information and ideas in virtual communities and networks. Social media technologies {include} magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. - Thanks, WIKIPEDIA! Thursday, October 10, 13
19. Why is social media important for SMBs? Thursday, October 10, 13
20. Why is social media important for SMBs? Because your customers are clients are using it Thursday, October 10, 13
21. Why is social media important for SMBs? Because your customers are clients are using it Because your competitors are using it Thursday, October 10, 13
22. Why is social media important for SMBs? Because your customers are clients are using it Because your competitors are using it Search engines reward those that are using it Thursday, October 10, 13
23. Why is social media important for SMBs? Because your customers are clients are using it Because your competitors are using it Search engines reward those that are using it Thursday, October 10, 13
24. Why is social media important for SMBs? Because your customers are clients are using it Because your competitors are using it Search engines reward those that are using it Social media is the most effective way to bring people to your website, where they can become your customer or client. Thursday, October 10, 13
25. Which forms of social media are most effective for SMBs? Thursday, October 10, 13
26. Which forms of social media are most effective for SMBs? At a minimum: Thursday, October 10, 13
27. Which forms of social media are most effective for SMBs? At a minimum: Every small business should be blogging on their own website Respond to every. single. comment. Thursday, October 10, 13
28. Which forms of social media are most effective for SMBs? At a minimum: Every small business should be blogging on their own website Respond to every. single. comment. Share your own posts across major networks Facebook, Twitter, LinkedIn, Google+ Thursday, October 10, 13
29. Which forms of social media are most effective for SMBs? Thursday, October 10, 13
30. Which forms of social media are most effective for SMBs? Extra credit: Thursday, October 10, 13
31. Which forms of social media are most effective for SMBs? Extra credit: Choose networks/forums to focus your engagement efforts Thursday, October 10, 13
32. Which forms of social media are most effective for SMBs? Extra credit: Choose networks/forums to focus your engagement efforts B2B Products/Services: LinkedIn, Twitter Thursday, October 10, 13
33. Which forms of social media are most effective for SMBs? Extra credit: Choose networks/forums to focus your engagement efforts B2B Products/Services: LinkedIn, Twitter B2C Products/Services: Facebook, Twitter Thursday, October 10, 13
34. Which forms of social media are most effective for SMBs? Extra credit: Choose networks/forums to focus your engagement efforts B2B Products/Services: LinkedIn, Twitter B2C Products/Services: Facebook, Twitter Creative/crafts: Pinterest, Instagram, Facebook Thursday, October 10, 13
35. Which forms of social media are most effective for SMBs? Extra credit: Choose networks/forums to focus your engagement efforts B2B Products/Services: LinkedIn, Twitter B2C Products/Services: Facebook, Twitter Creative/crafts: Pinterest, Instagram, Facebook Industry-specific forums Thursday, October 10, 13
36. Which forms of social media are most effective for SMBs? Extra credit: Choose networks/forums to focus your engagement efforts B2B Products/Services: LinkedIn, Twitter B2C Products/Services: Facebook, Twitter Creative/crafts: Pinterest, Instagram, Facebook Industry-specific forums Industry blogs Thursday, October 10, 13
37. How do you manage your social media activity? Thursday, October 10, 13
38. How do you manage your social media activity? Planned vs. unplanned Routine involvement is key But we’re not robots - be spontaneous too! Thursday, October 10, 13
39. How do you manage your social media activity? Planned vs. unplanned Routine involvement is key But we’re not robots - be spontaneous too! Automated vs. manual It’s ok to automate a bit - schedule blog posts and their subsequent posts to social channels, for example But again, we’re not robots. Be a real person behind your business online. NOTE: Tone varies from network to network, so you’ll want to tailor posts for each network. Thursday, October 10, 13
40. How do you manage your social media activity? Thursday, October 10, 13
41. How do you manage your social media activity? Go straight to each network’s site Thursday, October 10, 13
42. How do you manage your social media activity? Go straight to each network’s site Use tools like Hootsuite, Sprout Social to help monitor activity Other tools here Thursday, October 10, 13
43. How do you measure results of social media activity? Thursday, October 10, 13
44. How do you measure results of social media activity? You’re putting in the work, where’s the ROI? Thursday, October 10, 13
45. How do you measure results of social media activity? You’re putting in the work, where’s the ROI? Use Google Analytics to measure activity on your site Overall visitor stats - how many, how long, how many pages, and SO much more Referral visits from the networks you are active within Thursday, October 10, 13
46. How do you measure results of social media activity? You’re putting in the work, where’s the ROI? Use Google Analytics to measure activity on your site Overall visitor stats - how many, how long, how many pages, and SO much more Referral visits from the networks you are active within Use each network’s insights to measure engagement Likes, reach, impressions, comments, etc. Facebook sample, LinkedIn sample Thursday, October 10, 13
47. How do you measure results of social media activity? You’re putting in the work, where’s the ROI? Use Google Analytics to measure activity on your site Overall visitor stats - how many, how long, how many pages, and SO much more Referral visits from the networks you are active within Use each network’s insights to measure engagement Likes, reach, impressions, comments, etc. Facebook sample, LinkedIn sample Also track contact form requests, phone calls, online sales to see true ROI Thursday, October 10, 13
48. Where do I start? Thursday, October 10, 13
49. Where do I start? Build a website and start blogging Thursday, October 10, 13
50. Where do I start? Build a website and start blogging Create a Facebook page (via your personal acct) Thursday, October 10, 13
51. Where do I start? Build a website and start blogging Create a Facebook page (via your personal acct) Create a Twitter account Thursday, October 10, 13
52. Where do I start? Build a website and start blogging Create a Facebook page (via your personal acct) Create a Twitter account Create a Google+ business page (via your personal acct) Thursday, October 10, 13
53. Where do I start? Build a website and start blogging Create a Facebook page (via your personal acct) Create a Twitter account Create a Google+ business page (via your personal acct) Create a LinkedIn personal profile and business page Thursday, October 10, 13
54. Where do I start? Build a website and start blogging Create a Facebook page (via your personal acct) Create a Twitter account Create a Google+ business page (via your personal acct) Create a LinkedIn personal profile and business page Take it slow and steady. Listen. Engage. Thursday, October 10, 13
55. Questions? Thursday, October 10, 13