Browsing on GOV.UK

Transcript

1. Browsing on GOV.UK
   I’m Henry Hadlow, I’m here to talk to you about improvements we’re making to browse pages on GOV.UK.
   I’ve been working on this with Mags Hanley, an information architect.
   

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2. Driving and transport
   Includes car tax, MOT and driving
   licences
   Benefits
   Includes tax credits, eligibility and
   appeals
   Businesses and self-employed
   Tools and guidance for businesses
   Employing people
   Includes pay, contracts and hiring
   Passports, travel and living abroad
   Includes renewing passports and travel
   advice by country
   Education and learning
   Includes student loans and admissions
   Working, jobs and pensions
   Includes holidays and finding a job
   Housing and local services
   Owning or renting and council services
   Crime, justice and the law
   Legal processes, courts and the police
   Money and tax
   Includes debt and Self Assessment
   Births, deaths, marriages and care
   Parenting, civil partnerships, divorce and
   Lasting Power of Attorney
   Disabled people
   Includes carers, your rights, benefits and
   the Equality Act
   Citizenship and living in the UK
   Voting, community participation, life in
   the UK, international projects
   This website replaces
   Services and information
   Welcome to GOV.UK
   The best place to find government services and information
   Simpler, clearer, faster
   Contents
   Services and information
   Departments and policy
   More on GOV.UK
   Search GOV.UK
   This is GOV.UK – the government’s new website.
   We’re putting all the government’s web content into one place and making it work better for users.
   

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3. 3,000 articles
   22m visitors
   per month
   We have about 3,000 articles written for our mainstream citizen and business audience, and we get about
   22m visitors a month.
   

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4. Home Driving, transport and travel Tax discs and car tax
   Service
   Car tax: get a tax disc for
   your vehicle Apply for a duplicate tax disc
   Apply for a tax disc refund (form V14)
   Apply for a HGV vehicle licence (tax
   disc) - form V85
   Calculate vehicle tax rates
   More
   Tax discs and car tax
   Search
   Buy or renew your tax disc (vehicle licence) online - get tax for your
   car, motorbike, lorry, bus or other vehicle that needs a tax disc.
   on the DVLA website
   You can pay for your tax disc online if all of the following apply:
   you’re the vehicle’s registered keeper
   DVLA already has your correct name, address and vehicle
   details
   you have your reminder letter (V11 or V85/1) or registration
   certificate (V5C)
   your vehicle is insured
   your vehicle has an MOT if it needs one
   You may also need a Goods Vehicle or PSV test certificate to tax a
   Start now
   Other ways to apply
   Before you start
   These articles include things like getting a tax disc for your car. This page gets about 2.5m visitors a month.
   

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5. Home Working, jobs and pensions
   Finding a job
   Service
   Find a job with Universal
   Jobmatch Apprenticeships
   Help with moving from benefits to work
   Your rights and safety when looking for
   a job
   More
   Finding a job
   Search
   Search for full or part-time jobs in Great Britain and abroad. Log in to
   Universal Jobmatch if you already have an account.
   Job title
   Postcode, town or place
   Skills (optional)
   on Universal Jobmatch
   You can search and apply for jobs without an account.
   Search
   Other ways to apply
   Before you start
   This is our most popular page, with about 8m visitors a month – about 40% of our total audience.
   

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6. Home Citizenship and living in the UK
   Living in the UK, government and democracy
   Quick answer
   Get a birthday or
   anniversary message from
   the Queen
   Order a copy of a birth, death or
   marriage certificate
   Elsewhere on GOV.UK
   Search
   Apply to Buckingham Palace to get a free birthday or anniversary
   message from the Queen - only certain birthdays and anniversaries
   count and you may need to send proof.
   You can’t apply earlier than 3 weeks before the celebration date. You
   can get a belated message up to 6 months after your birthday or
   anniversary.
   Birthdays
   Download ‘Application for a birthday message’ (PDF,
   314KB)
   You can get a message for:
   100th birthday
   105th birthday
   each year following your 105th birthday
   We also have all sorts of arcane stuff, like getting a birthday message from the Queen
   

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7. Home Citizenship and living in the UK Coasts, countryside and creatures
   Quick answer
   Report treasure
   Report wreck material
   More
   Coasts, countryside and
   creatures
   Search
   Treasure must be reported to the local coroner within 14 days of
   being found.
   Only items officially defined as treasure need to be reported.
   There is a fine of up to £3,000 or 3 months in prison for not
   reporting treasure.
   Items that aren’t treasure but are still culturally or historically
   interesting can be voluntarily reported to the Portable Antiquities
   Scheme. This is to help keep a record of all finds in England and
   Wales.
   There are different rules for Scotland and Northern Ireland.
   After a find is reported
   A local Finds Liaison Officer (FLO) will contact the finder to talk about
   how and where the find was made and give a receipt for the find.
   The FLO will write a report on the find. Museums will be given an
   and reporting buried treasure.
   

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8. Driving and transport
   Includes car tax, MOT and driving
   licences
   Benefits
   Includes tax credits, eligibility and
   appeals
   Businesses and self-employed
   Tools and guidance for businesses
   Employing people
   Includes pay, contracts and hiring
   Passports, travel and living abroad
   Includes renewing passports and travel
   advice by country
   Education and learning
   Includes student loans and admissions
   Working, jobs and pensions
   Includes holidays and finding a job
   Housing and local services
   Owning or renting and council services
   Crime, justice and the law
   Legal processes, courts and the police
   Money and tax
   Includes debt and Self Assessment
   Births, deaths, marriages and care
   Parenting, civil partnerships, divorce and
   Lasting Power of Attorney
   Disabled people
   Includes carers, your rights, benefits and
   the Equality Act
   Citizenship and living in the UK
   Voting, community participation, life in
   the UK, international projects
   This website replaces
   Services and information
   Welcome to GOV.UK
   The best place to find government services and information
   Simpler, clearer, faster
   Contents
   Services and information
   Departments and policy
   More on GOV.UK
   Search GOV.UK
   So, to get to the tax disc page you’d click ‘Driving, transport and travel’...
   

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9. Home
   Blue Badge, parking, local travel
   and the environment
   Information about parking permits,
   fines and wheel clamping
   Drivers of lorries, buses and goods
   vehicles
   Includes tests, health and safety,
   roadside checks and carrying loads
   Driving and transport businesses
   Includes setting up test stations,
   employing drivers and becoming a
   vehicle operator
   Driving licences
   Includes getting a driving licence,
   changing your address, fees and
   tracking your application
   Driving tests, motorcycle tests
   and learning to drive
   Booking a test, changing and
   cancelling tests, rules and fees,
   compulsory basic training
   Driving with a disability or a health
   condition
   Information about medical
   conditions that affect your ability to
   drive
   MOT and vehicle insurance
   Includes getting an MOT, MOT fees
   and vehicle insurance
   Number plates and vehicle
   registration
   Includes selling your vehicle,
   changing your address,
   personalised registration numbers
   Tax discs and car tax
   Getting and exchanging tax discs,
   tax rates and SORN
   Driving, transport and travel
   Book your driving test or get a tax disc online, find out the
   legal requirements for buying, owning, importing or
   scrapping a car or motorcycle, and read about your rights and
   responsibilities as a driver.
   Search
   

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10. Blue Badge, parking, local travel
    and the environment
    Information about parking permits,
    fines and wheel clamping
    Drivers of lorries, buses and goods
    vehicles
    Includes tests, health and safety,
    roadside checks and carrying loads
    Driving and transport businesses
    Includes setting up test stations,
    employing drivers and becoming a
    vehicle operator
    Driving licences
    Includes getting a driving licence,
    changing your address, fees and
    tracking your application
    Driving tests, motorcycle tests
    and learning to drive
    Booking a test, changing and
    cancelling tests, rules and fees,
    compulsory basic training
    Driving with a disability or a health
    condition
    Information about medical
    conditions that affect your ability to
    drive
    MOT and vehicle insurance
    Includes getting an MOT, MOT fees
    and vehicle insurance
    Number plates and vehicle
    registration
    Includes selling your vehicle,
    changing your address,
    personalised registration numbers
    and registering your vehicle
    Tax discs and car tax
    Getting and exchanging tax discs,
    tax rates and SORN
    Teaching people to drive
    Becoming an instructor, applying for
    The Highway Code
    Includes road signs and rules for
    Vehicle and boat safety
    Includes disqualification, penalty
    Driving, transport and travel
    Book your driving test or get a tax disc online, find out the
    legal requirements for buying, owning, importing or
    scrapping a car or motorcycle, and read about your rights and
    responsibilities as a driver.
    Then ‘Tax discs and car tax’...
    

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11. Home Driving, transport and travel
    Tax discs and car tax
    Car tax: get a tax disc for your vehicle
    Find out how to get a tax disc (vehicle licence) for your car, motorbike, lorry,
    bus or other vehicle - online, by phone or at the Post Office
    Apply for a duplicate tax disc
    Use form V20 to apply for a duplicate vehicle tax disc
    Make a SORN (Statutory Off Road Notification)
    Making a SORN (Statutory Off Road Notification) with the reference on your
    V5C registration certificate, V11 or V85/1
    Vehicles exempt from vehicle tax
    Types of vehicles that are exempt from vehicle tax (car tax)
    Calculate vehicle tax rates
    Use the online tool to find the tax rate for all vehicle types
    Exchange a tax disc
    Apply at a DVLA local office or fill in form V70 ‘Application to exchange a
    vehicle tax disc’ and send it to a DVLA local office with any payment and
    extra documents
    Apply for a HGV vehicle licence (tax disc) - form V85
    To apply for an HGV vehicle licence (tax disc) download and fill in form V85
    Search
    Then ‘Car tax...’
    So one thing we need to do is help people get to the commonly accessed stuff faster.
    

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12. Home
    Blue Badge, parking, local travel
    and the environment
    Information about parking permits,
    fines and wheel clamping
    Drivers of lorries, buses and goods
    vehicles
    Includes tests, health and safety,
    roadside checks and carrying loads
    Driving and transport businesses
    Includes setting up test stations,
    employing drivers and becoming a
    vehicle operator
    Driving licences
    Includes getting a driving licence,
    changing your address, fees and
    tracking your application
    Driving tests, motorcycle tests
    and learning to drive
    Booking a test, changing and
    cancelling tests, rules and fees,
    compulsory basic training
    Driving with a disability or a health
    condition
    Information about medical
    conditions that affect your ability to
    drive
    MOT and vehicle insurance
    Includes getting an MOT, MOT fees
    and vehicle insurance
    Number plates and vehicle
    registration
    Includes selling your vehicle,
    changing your address,
    personalised registration numbers
    Tax discs and car tax
    Getting and exchanging tax discs,
    tax rates and SORN
    Driving, transport and travel
    Book your driving test or get a tax disc online, find out the
    legal requirements for buying, owning, importing or
    scrapping a car or motorcycle, and read about your rights and
    responsibilities as a driver.
    Search
    But we also have to handle all the miscellaneous stuff.
    At the moment we have subcategories like this one
    

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13. Home Driving, transport and travel
    Blue Badge, parking, local travel
    and the environment
    Apply for a Blue Badge
    Apply for a Blue Badge, amend or cancel a saved application, track your
    application
    Report a lost or stolen Blue Badge
    Report your lost or stolen Blue Badge and get a replacement
    Blue Badge scheme: information from your council
    Blue Badge parking permits let disabled drivers and passengers park nearer
    to where they're going - find out more about Blue Badges from your council
    Change the details on your Blue Badge
    Change the details on your Blue Badge and get a replacement if your name
    has changed
    Find out where Blue Badge holders can park
    If you're a Blue Badge holder, find out if your council provides parking spaces
    for you and where you can park
    Apply for an older person's bus pass
    Eligible older people are entitled to free off-peak travel on local buses
    anywhere in England - contact your local council to apply for a bus pass
    Search
    which contains articles about Blue Badges for disabled parking...
    

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14. Find out where Blue Badge holders can park
    If you're a Blue Badge holder, find out if your council provides parking spaces
    for you and where you can park
    Apply for an older person's bus pass
    Eligible older people are entitled to free off-peak travel on local buses
    anywhere in England - contact your local council to apply for a bus pass
    Apply for a disabled person's bus pass
    Contact your local council to find out who issues disabled bus passes in your
    area as part of the English National Concessionary Travel Scheme
    Appeal a parking fine
    Contact the council within the 14 day discount period to challenge your
    parking penalty charge notice (PCN) - parking fine, parking ticket
    Apply for a dropped kerb
    A dropped kerb allows vehicles to cross the pavement from the road to a
    driveway - contact your local council to find out how to apply for a dropped
    kerb
    Car fuel and CO2 emissions data
    Check fuel consumption, CO2 emissions and vehicle tax bands by make
    model and registration
    Fuel consumption and emissions for vans
    Fuel consumption and CO2 emissions data for vans and light commercial
    vehicles
    Get a parking permit
    Your council has information on parking permit schemes in your area
    Getting your vehicle back if it's been wheel clamped
    older person’s bus passes, disabled person’s bus passes, parking fines, dropped kerbs, emissions data...
    

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15. Get a parking permit
    Your council has information on parking permit schemes in your area
    Getting your vehicle back if it's been wheel clamped
    If your vehicle is wheel clamped because it's not taxed you’ll need to pay a
    release fee and get a valid tax disc
    Journey planner
    Plan your route by public transport or car, find out departure and arrival
    times, check live traffic news and more
    Parking tickets
    How to pay or challenge a Penalty Charge Notice (PCN) or Fixed Penalty
    Notice (FPN) issued by your local council or the police - Excess Charge
    Notice (ECN), Standard Charge Notice (SCN)
    Pay a parking fine
    Pay for your Penalty Charge Notices (PCN) - sometimes called parking fines
    or tickets - to your local council
    Plug-in car and van grants
    Electric (plug-in) cars and van grants - eligibility, how much the grants are
    worth and how to apply
    Taxis and minicabs: what's the difference?
    You can get taxis at a rank, hail one in the street or pre-book one, but you can
    only pre-book minicabs, which are also called ‘private hire vehicles’ or PHVs
    Transport if you're disabled
    Transport on trains, planes, cars, taxis and minicabs, buses, coaches and
    wheelchairs for disabled people - Freedom Pass, Disabled Person's Railcard,
    concessionary bus pass and Shopmobility
    It’s not a very helpful category
    

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16. GOV.UK Search
    Home
    Book your practical driving or riding test
    Change the date of your practical test
    Book your driving theory test
    Is something wrong with this page?
    Blue badge
    Boats
    Bus drivers
    Bus pass
    Contacts
    Disabilities
    Driving instructors
    Driving licences
    Driving tests
    DSA
    DVLA
    Emissions
    Fines
    Fuel consumption
    Health conditions
    Highway code
    Insurance
    Learning to drive
    Lorry drivers
    Medical conditions
    MOT
    Numberplates
    Parking
    Points and penalties
    Public transport
    Quad bikes
    Safety
    Tax discs
    Taxis and minicabs
    Teaching people to drive
    Towing
    VOSA
    Wheel clamping
    Car tax: get a tax disc for your vehicle
    More about tax discs and car tax
    More about driving licences
    Driving and transport
    I’m going to show some of our early sketches, so you can see how we’re evolving these pages.
    The first thing I did was put six popular content items at the top of the page.
    Next, I tried using many more subcategories but with much tighter focus. Quad bikes might only have two
    articles and that’s fine – you never would’ve found them under ‘vehicle and boat safety’.
    

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17. Driving, transport and travel
    MOT
    Check the MOT history of a vehicle
    Enter vehicle details to see a history of full MOT test details and mileage
    at the time of each MOT test.
    Start now on the MOT history checker
    Check the MOT status of a vehicle
    Find out the MOT test status of a vehicle - check the date of the test, the
    odometer reading (mileage) and the expiry date of a test pass
    Start now on the MOT status checker
    MOT test fees
    Car: £54.85 Motorbike: £29.65
    See the full table for all vehicles – bikes, cars, caravans, passenger and
    goods vehicles
    Checks when buying a used car
    Check registration, MOT, tax, vehicle identification number and other
    details to help make sure a used car isn’t stolen
    Contact VOSA
    Contact information for VOSA for information and advice on testing
    schemes and local testing stations
    Emissions testing
    GOV.UK Search
    Home › Driving, transport and travel
    Driving, transport and travel
    MOT
    Check the MOT history of a vehicle
    Enter vehicle details to see a history of full MOT test details and mileage
    at the time of each MOT test.
    Start now on the MOT history checker
    Check the MOT status of a vehicle
    Find out the MOT test status of a vehicle - check the date of the test, the
    odometer reading (mileage) and the expiry date of a test pass
    Start now on the MOT status checker
    MOT test fees
    Car: £54.85 Motorbike: £29.65
    See the full table for all vehicles – bikes, cars, caravans, passenger and
    goods vehicles
    Checks when buying a used car
    Check registration, MOT, tax, vehicle identification number and other
    details to help make sure a used car isn’t stolen
    This is an early sketch of a subcategory page. Rather than just listing articles, we’re putting the information
    and actions you’re looking for right there on the page.
    

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18. Car tax: get a tax disc for your vehicle
    Book your practical driving or riding test
    Change the date of your practical test
    Book your driving theory test
    Change the address on your licence
    Vehicle tax rate tables
    GOV.UK Search
    Home
    Driving and transport
    Information
    about...
    Commercial
    Blue Badges
    Boat safety
    Car tax
    CO2 and pollution
    Disabled people
    Driving instructors
    Driving licences
    Driving safety
    Driving tests
    Electric vehicles
    Fuel consumption
    Annual tests for
    Health conditions
    Learning to drive
    MOT
    Motorcycles
    Number plates
    Parking fines and tickets
    Parking permits
    Penalty points and fines
    Plan a journey
    Practical tests
    Road law
    Environmental schemes
    SORN
    Streets and roads
    Tax discs
    Taxi licences
    Taxis and minicabs
    Theory tests
    Traffic
    Vehicle insurance
    Vehicle safety
    Vehicle tax
    Trade licence plates
    When we actually went through everything in the Driving and Transport category, we realised there were
    many more topics, but they split neatly into mainstream citizen topics...
    

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19. Information
    about...
    Commercial
    vehicles and
    drivers
    Blue Badges
    Boat safety
    Car tax
    CO2 and pollution
    Disabled people
    Driving instructors
    Driving licences
    Driving safety
    Driving tests
    Electric vehicles
    Fuel consumption
    Annual tests for
    commerical vehicles
    Approved Training
    Body (ATB)
    Authorised Testing
    Facilities (ATF)
    Buses
    Cabotage
    Certificate of Professional
    Competence (CPC)
    Commercial vehicle
    compliance
    Drivers of lorries, buses
    and goods vehicles
    Health conditions
    Learning to drive
    MOT
    Motorcycles
    Number plates
    Parking fines and tickets
    Parking permits
    Penalty points and fines
    Plan a journey
    Practical tests
    Road law
    Environmental schemes
    ESDAL
    Fleet driver training
    Forms
    HGVs and LGVs
    Importing and exporting
    MOT
    Operator Compliance
    Risk Score (OCRS)
    Public Service
    Vehicles (PSV)
    Speed limiting
    Tachographs
    SORN
    Streets and roads
    Tax discs
    Taxi licences
    Taxis and minicabs
    Theory tests
    Traffic
    Vehicle insurance
    Vehicle safety
    Vehicle tax
    Trade licence plates
    Traffic Commissioner
    Traffic management
    Transport planning and
    infrastructure
    Transport regulations
    Vehicle approval
    Vehicle licences
    Vehicle operator licences
    Vehicle registration
    Vehicle testing
    VOSA local authority
    inbox system
    And specialist topics for people who run bus companies or lorry fleets.
    

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20. Charity collection
    licences
    Music and
    performing licences
    and intellectual property
    VAT
    Policies Publications Announcements
    Departments
    and Policy
    Business and enterprise
    Starting a business
    Turn your business idea into a product or service you
    can sell and that meets your customers’ needs.
    Start your own business
    1. Start with an idea
    2. Research your market
    3. Develop and plan
    4. Find partners
    and suppliers
    5. Set up your business
    6. Get funding
    See all articles
    Choose a legal structure
    for your business
    1. Overview
    2. Sole trader
    3. Limited company
    4. ‘Ordinary’ business
    partnership
    5. Limited partnership and
    limited liability partnership
    6. Unincorporated
    association
    Importers and exporters
    Get started with trading internationally, and find out
    about customs and tax reliefs which may apply.
    I also wanted these pages to let people explore unfamiliar topics, as well as seek out something specific.
    Here’s my first sketch of how this could look.
    

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21. POPULAR
    Trade tariff
    Make a court claim
    for money
    Write a business plan
    Set up as a sole trader
    Business Finance
    and Support Finder
    Licence Finder
    EVERYTHING ABOUT...
    Air conditioning and heating
    Asbestos
    Bankruptcy and insolvency
    Building maintenance
    Business finance
    Business Link Helpline
    Business planning
    Business premises
    Business rates
    Business tax
    CCTV
    Charities
    Charity collection licences
    Company cars
    Data protection
    Employee rights
    Environmental impact
    Expenses and benefits
    Business and self-employed
    Information about starting up and running a business in the
    UK, including help if you’re self employed or a sole trader.
    EVERYTHING FOR...
    Business owners
    Charities
    Employers
    Exporters
    Importers
    New business owners
    We tried a bunch of weird layouts. This one didn’t work because people thought the list on the left somehow
    navigated the content on the right.
    

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22. GOV.UK Search
    Home
    Change the address on your driving licence SERVICE
    You will need your driving licence (both parts if it’s a photocard licence).
    Start now on driving licensing online
    Apply for your first provisional licence SERVICE
    You will need £50 and a credit/debit card.
    Start now on driving licensing online
    Renew your driving licence SERVICE
    You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and
    a credit/debit card.
    Start now on driving licensing online
    See all information
    Driving licences
    Car tax: get a tax disc for your vehicle
    Book your practical driving or riding test
    Change the date of your practical test
    Book your driving theory test
    Change the address on your licence
    Vehicle tax rate tables
    Driving and
    transport
    Driving A–Z | Commercial vehicles and operators | Departments and Policy
    So here’s where we’re at now. The page is broadly split into three. The first section is to help people explore
    this subject area. We’re using analytics to show the most commonly accessed topics and the most popular
    pages in those topics.
    There’s also some jump links to get you around the page, and a list of the most commonly accessed pages in
    the top right
    

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23. Learning to drive
    Change the address on your driving licence SERVICE
    You will need your driving licence (both parts if it’s a photocard licence).
    Start now on driving licensing online
    Apply for your first provisional licence SERVICE
    You will need £50 and a credit/debit card.
    Start now on driving licensing online
    Renew your driving licence SERVICE
    You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and
    a credit/debit card.
    Start now on driving licensing online
    See all information
    Change the date of your practical test SERVICE
    You will need your application reference number and your driving licence number.
    Start now on driving licensing online
    Book your practical driving or riding test SERVICE
    You will need your driving licence number and a credit/debit card.
    A practical test costs £62–£75.
    Start now on driving licensing online
    Book your driving theory test SERVICE
    You will need your driving licence number and an email address to book online.
    Driving licences
    Here’s a better view of the exploratory section. I put this before the A–Z because we found in lab testing that
    people exploring a new subject were less persistent than people seeking a specific thing.
    

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24. Driving A–Z
    Commercial
    vehicles and drivers
    B Blue Badges
    Boat safety
    C Car tax
    CO2 and pollution
    D Disabled people
    Driving instructors
    Driving licences
    Driving safety
    Driving tests
    E Electric vehicles
    F Fuel consumption
    H Health conditions
    L Learning to drive
    M MOT
    Motorcycles
    N Number plates
    P Parking fines and tickets
    Parking permits
    Penalty points and fines
    Plan a journey
    Practical tests
    R Road law
    S SORN
    Streets and roads
    T Tax discs
    Taxi licences
    Taxis and minicabs
    Theory tests
    Traffic
    V Vehicle insurance
    Vehicle safety
    Vehicle tax
    A Annual tests for commercial
    vehicles
    Approved Training
    Body (ATB)
    Authorised Testing Facilities
    (ATF)
    B Buses
    C Cabotage
    O Operator Compliance Risk Score
    (OCRS)
    P Public Service Vehicles (PSV)
    S Speed limiting
    T Tachographs
    Taxis, minicabs and private hire
    vehicles
    Trade licence plates
    Next I put the Driving A–Z and the A–Z for commercial vehicle operators. The ABC bullet points help people
    see straight away that it’s an A–Z list.
    

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25. Departments Transport
    Commercial
    vehicles and drivers
    A Annual tests for commercial
    vehicles
    Approved Training
    Body (ATB)
    Authorised Testing Facilities
    (ATF)
    B Buses
    C Cabotage
    Certificate of Professional
    Competence (CPC)
    Commercial vehicle compliance
    D Drivers of lorries, buses and
    goods vehicles
    Driving abroad
    Driving instructors
    Environmental schemes
    E ESDAL
    F Fleet driver training
    Forms
    H HGVs and LGVs
    I Importing and exporting
    M MOT
    O Operator Compliance Risk Score
    (OCRS)
    P Public Service Vehicles (PSV)
    S Speed limiting
    T Tachographs
    Taxis, minicabs and private hire
    vehicles
    Trade licence plates
    Traffic Commissioner
    Traffic management
    Transport planning and
    infrastructure
    Transport regulations
    V Vehicle approval
    Vehicle licences
    Vehicle operator licences
    Vehicle registration
    Vehicle testing
    VOSA local authority inbox
    system
    VOSA test stations
    

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26. Explore GOV.UK Inside Government
    Driving, transport and travel
    Benefits
    Businesses and self-employed
    Employing people
    Education and learning
    Working, jobs and pensions
    Housing and local services
    Crime, justice and the law
    Money and tax
    Births, deaths, marriages and care
    Disabled people
    Citizenship and life in the UK
    How government works
    Departments
    Topics
    Policies
    Publications
    Announcements
    Policies
    Making roads safer
    Developing a new high
    speed rail network
    Expanding and improving
    the rail network
    See all policies
    Publications
    United Kingdom forward
    programme of possible bilateral
    air services talks
    Application for a tax disc (V10)
    Tax a heavy goods vehicle
    (V85)
    See all publications
    Announcements
    Thameslink
    UK rallies 12 EU countries
    behind backloading twin track
    emissions trading system (ets)
    reform
    Siemens Thameslink deal to
    create up to 2,000 new jobs
    See all announcements
    Departments
    and Policy
    Transport
    Finally, you get a little taste of the policy work going on in this area. This is powered by the ‘Transport’ topic
    page and isn’t only information from the Department for Transport.
    

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27. GOV.UK Search
    Home
    Policies
    Making roads safer
    Publications
    United Kingdom forward
    Announcements
    Thameslink
    Departments
    and Policy
    Transport
    Driving A–Z
    Commercial
    vehicles and drivers
    Learning to drive
    Tax discs and car tax
    Change the address on your driving licence SERVICE
    You will need your driving licence (both parts if it’s a photocard licence).
    Start now on driving licensing online
    Apply for your first provisional licence SERVICE
    You will need £50 and a credit/debit card.
    Start now on driving licensing online
    Renew your driving licence SERVICE
    You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and
    a credit/debit card.
    Start now on driving licensing online
    See all information
    Change the date of your practical test SERVICE
    You will need your application reference number and your driving licence number.
    Start now on driving licensing online
    Book your practical driving or riding test SERVICE
    You will need your driving licence number and a credit/debit card.
    A practical test costs £62–£75.
    Start now on driving licensing online
    Book your driving theory test SERVICE
    You will need your driving licence number and an email address to book online.
    Start now on driving licensing online
    See all information
    Car tax: get a tax disc for your vehicle SERVICE
    You will need your numberplate, a credit/debit card and either your tax disc renewal
    reminder or your vehicle logbook.
    Start now on the DVLA website
    See all information
    Driving licences
    B Blue Badges
    Boat safety
    C Car tax
    CO2 and pollution
    D Disabled people
    Driving instructors
    Driving licences
    Driving safety
    Driving tests
    E Electric vehicles
    F Fuel consumption
    H Health conditions
    L Learning to drive
    M MOT
    Motorcycles
    N Number plates
    P Parking fines and tickets
    Parking permits
    Penalty points and fines
    Plan a journey
    Practical tests
    R Road law
    S SORN
    Streets and roads
    T Tax discs
    Taxi licences
    Taxis and minicabs
    Theory tests
    Traffic
    V Vehicle insurance
    Vehicle safety
    Vehicle tax
    A Annual tests for commercial
    vehicles
    Approved Training
    Body (ATB)
    Authorised Testing Facilities
    (ATF)
    B Buses
    C Cabotage
    Certificate of Professional
    Competence (CPC)
    Commercial vehicle compliance
    D Drivers of lorries, buses and
    goods vehicles
    Driving abroad
    Driving instructors
    Environmental schemes
    E ESDAL
    F Fleet driver training
    Forms
    H HGVs and LGVs
    I Importing and exporting
    M MOT
    O Operator Compliance Risk Score
    (OCRS)
    P Public Service Vehicles (PSV)
    S Speed limiting
    T Tachographs
    Taxis, minicabs and private hire
    vehicles
    Trade licence plates
    Traffic Commissioner
    Traffic management
    Transport planning and
    infrastructure
    Transport regulations
    V Vehicle approval
    Vehicle licences
    Vehicle operator licences
    Vehicle registration
    Vehicle testing
    VOSA local authority inbox
    system
    VOSA test stations
    Car tax: get a tax disc for your vehicle
    Book your practical driving or riding test
    Change the date of your practical test
    Book your driving theory test
    Change the address on your licence
    Vehicle tax rate tables
    Driving and
    transport
    Driving A–Z | Commercial vehicles and operators | Departments and Policy
    

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28. Home › Driving and transport
    Driving and transport
    MOT
    GOV.UK Search
    Check the MOT history of a vehicle SERVICE
    Check the MOT status of a vehicle SERVICE
    Checks when buying a used car QUICK ANSWER
    Contact VOSA QUICK ANSWER
    Emissions testing QUICK ANSWER
    Getting an MOT GUIDE
    MOT test fees QUICK ANSWER
    Replace a lost or damaged MOT certificate QUICK ANSWER
    Services and
    information
    Getting an MOT GUIDE
    The MOT test | After the test | Retests | MOT test fees
    Problems with your test result | Replacing a lost or damaged MOT
    Vehicles exempt from MOT | MOT text reminder service
    Further information
    MOT test fees QUICK ANSWER
    Car: £54.85 | Motorbike: £29.65
    See the full table for all vehicles – bikes, cars, caravans, passenger
    and goods vehicles
    Here’s a second-level page. I’ve surfaced the two most commonly accessed pages at the top, and listed the
    other pages below.
    

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29. Services and information Departments and policy
    Driving, transport and travel
    Benefits
    Housing and local services
    Crime, justice and the law
    How government works
    Departments
    Check the MOT history of a vehicle SERVICE
    Check the MOT status of a vehicle SERVICE
    Checks when buying a used car QUICK ANSWER
    Contact VOSA QUICK ANSWER
    Emissions testing QUICK ANSWER
    Getting an MOT GUIDE
    MOT test fees QUICK ANSWER
    Replace a lost or damaged MOT certificate QUICK ANSWER
    Become an MOT tester GUIDE
    Set up an MOT test station GUIDE
    Annual tests for commercial vehicles
    Services and
    information
    Commercial
    operators
    See also
    Splitting lists of articles makes them easier to scan.
    

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30. Home
    Blue Badge, parking, local travel
    and the environment
    Information about parking permits,
    fines and wheel clamping
    Drivers of lorries, buses and goods
    vehicles
    Includes tests, health and safety,
    roadside checks and carrying loads
    Driving and transport businesses
    Includes setting up test stations,
    employing drivers and becoming a
    vehicle operator
    Driving licences
    Includes getting a driving licence,
    changing your address, fees and
    tracking your application
    Driving tests, motorcycle tests
    and learning to drive
    Booking a test, changing and
    cancelling tests, rules and fees,
    compulsory basic training
    Driving with a disability or a health
    condition
    Information about medical
    conditions that affect your ability to
    drive
    MOT and vehicle insurance
    Includes getting an MOT, MOT fees
    and vehicle insurance
    Number plates and vehicle
    registration
    Includes selling your vehicle,
    changing your address,
    personalised registration numbers
    Tax discs and car tax
    Getting and exchanging tax discs,
    tax rates and SORN
    Driving, transport and travel
    Book your driving test or get a tax disc online, find out the
    legal requirements for buying, owning, importing or
    scrapping a car or motorcycle, and read about your rights and
    responsibilities as a driver.
    Search
    Here’s before...
    

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31. GOV.UK Search
    Home
    Change the address on your driving licence SERVICE
    You will need your driving licence (both parts if it’s a photocard licence).
    Start now on driving licensing online
    Apply for your first provisional licence SERVICE
    You will need £50 and a credit/debit card.
    Start now on driving licensing online
    Renew your driving licence SERVICE
    You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and
    a credit/debit card.
    Start now on driving licensing online
    See all information
    Driving licences
    Car tax: get a tax disc for your vehicle
    Book your practical driving or riding test
    Change the date of your practical test
    Book your driving theory test
    Change the address on your licence
    Vehicle tax rate tables
    Driving and
    transport
    Driving A–Z | Commercial vehicles and operators | Departments and Policy
    and after.
    

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32. Home Driving, transport and travel
    MOT and vehicle insurance
    Check the MOT history of a vehicle
    Check the MOT history of a vehicle - get a full MOT test history and mileage
    of the vehicle at the time of each test
    Check the MOT status of a vehicle
    Find out the MOT test status of a vehicle - check the date of the test, the
    odometer reading (mileage) and the expiry date of a test pass
    MOT test fees
    The MOT test fees for different kinds of vehicles - bikes, cars, caravans,
    passenger and goods vehicles
    Checks when buying a used car
    Check registration, MOT, tax, vehicle identification number and other details
    to help make sure a used car isn't stolen
    Contact VOSA
    Contact information for VOSA for information and advice on testing schemes
    and local testing stations
    Emissions testing
    Vehicle emissions testing - including the MOT test, roadside checks and Air
    Quality Management Areas
    Search
    Before...
    

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33. Home › Driving and transport
    Driving and transport
    MOT
    GOV.UK Search
    Check the MOT history of a vehicle SERVICE
    Check the MOT status of a vehicle SERVICE
    Checks when buying a used car QUICK ANSWER
    Contact VOSA QUICK ANSWER
    Emissions testing QUICK ANSWER
    Getting an MOT GUIDE
    MOT test fees QUICK ANSWER
    Replace a lost or damaged MOT certificate QUICK ANSWER
    Services and
    information
    Getting an MOT GUIDE
    The MOT test | After the test | Retests | MOT test fees
    Problems with your test result | Replacing a lost or damaged MOT
    Vehicles exempt from MOT | MOT text reminder service
    Further information
    MOT test fees QUICK ANSWER
    Car: £54.85 | Motorbike: £29.65
    See the full table for all vehicles – bikes, cars, caravans, passenger
    and goods vehicles
    and after.
    

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34. GOV.UK Search
    Home
    Benefits
    entitlement
    Jobseeker’s Allowance (JSA) GUIDE
    Overview | What you’ll get | Eligibility | How to claim | Further information
    Find a job with Universal Jobmatch SERVICE
    Start now on Universal Jobmatch
    See all information
    Benefits adviser SERVICE
    You’ll need to provide accurate information about your savings, earnings (eg from
    payslips), existing benefits and pensions, outgoings (eg rent, mortgage, childcare) and
    local housing allowance limit
    Start now on the benefits adviser tool
    See all information
    Jobseeker’s
    Allowance and low
    income benefits
    Jobseeker’s Allowance (JSA)
    Employment and Support Allowance
    Income support
    Contact Jobcentre Plus
    Benefits
    Benefits A–Z | Schemes and services | Departments and Policy
    Here’s how the same approach works for a different subject.
    

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35. Benefits A–Z
    Benefits
    entitlement
    Jobseeker’s Allowance (JSA) GUIDE
    Overview | What you’ll get | Eligibility | How to claim | Further information
    Find a job with Universal Jobmatch SERVICE
    Start now on Universal Jobmatch
    See all information
    Benefits adviser SERVICE
    You’ll need to provide accurate information about your savings, earnings (eg from
    payslips), existing benefits and pensions, outgoings (eg rent, mortgage, childcare) and
    local housing allowance limit
    Start now on the benefits adviser tool
    See all information
    Jobseeker’s
    Allowance and low
    income benefits
    B Benefits overview
    Bus passes
    C Carers
    Children
    D Death
    Disability
    E Education and training
    Elderly
    F Families
    L Legal aid
    Loans
    Local councils
    Long-term illness
    Low-income
    M Maternity
    Medical conditions
    Mortgages
    O Over-payment
    Looking at the analytics, this category only has a few stand-out pages.
    

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36. Benefits A–Z
    Schemes and
    services
    B Benefits overview
    Bus passes
    C Carers
    Children
    D Death
    Disability
    E Education and training
    Elderly
    F Families
    Fraud
    Funerals
    G Green-energy
    H Heating
    Home improvements
    Housing
    J Job seekers
    L Legal aid
    Loans
    Local councils
    Long-term illness
    Low-income
    M Maternity
    Medical conditions
    Mortgages
    O Over-payment
    P Pensions
    Prisons
    R Rapid reclaim
    Rent
    S Signing off
    Signing on
    T Tax credits
    Training
    A Access to Work
    Attendance Allowance
    B Bereavement Allowance
    Bereavement Payment
    Budgeting Loans
    C Carer’s Credit
    Child Benefit
    Child Tax Credit
    I In-Work Credit
    Incapacity Benefit
    Independent Living Fund
    J Jobseeker’s Allowance
    Jobcentre Plus
    L Local Housing Allowance
    M Maternity Allowance
    N National Insurance
    

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37. Schemes and
    services
    A Access to Work
    Attendance Allowance
    B Bereavement Allowance
    Bereavement Payment
    Budgeting Loans
    C Carer’s Credit
    Child Benefit
    Child Tax Credit
    Child Trust Fund
    Childcare vouchers
    Christmas Bonus
    Cold Weather Payment
    Community Care Grants
    Constant Attendance Allowance
    Council Tax Benefit
    Council tax reduction
    D Disability Living Allowance
    Disability Premiums
    Disabled Facility Grants
    Disabled Student’s Allowances
    E Employment and
    Support Allowance
    G Guardian’s Allowance
    H Healthy Start
    Housing Benefit
    I In-Work Credit
    Incapacity Benefit
    Independent Living Fund
    J Jobseeker’s Allowance
    Jobcentre Plus
    L Local Housing Allowance
    M Maternity Allowance
    N National Insurance
    New Enterprise Allowance
    P Parent’s Learning Allowance
    Pension
    Personal Independence Payment
    R Reduced Earnings Allowance
    S Severe Disablement Allowance
    U Universal Credit
    V Vaccine Damage Payment
    W War Widow(er) Pension
    Warm Front Scheme
    Widowed Parent’s Allowance
    Winter Fuel Payment
    Work Choice
    Working Tax Credit
    In this case, after the general A–Z, it made sense to put a list of all the different schemes and services, since
    people often look for these directly.
    

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38. Explore GOV.UK Inside Government
    Driving, transport and travel
    Benefits
    Businesses and self-employed
    Employing people
    Education and learning
    Working, jobs and pensions
    Housing and local services
    Crime, justice and the law
    Money and tax
    Births, deaths, marriages and care
    Disabled people
    Citizenship and life in the UK
    How government works
    Departments
    Topics
    Policies
    Publications
    Announcements
    Policies
    Helping to reduce poverty
    and improve social justice
    Simplifying the welfare
    system and making sure
    work pays
    Helping people to find and
    stay in work
    Improving the child
    maintenance system
    Publications
    Benefit Cap (Housing Benefit)
    Regulations 2012:
    Impact assessment for
    the benefit cap
    Illustrating the government’s
    commitment to developing the
    social investment market
    Personal Independence
    Payment myth buster
    See all publications
    Announcements
    Ministers to end work
    experience Health and
    Safety confusion
    Opportunities for
    occupational therapists
    Press briefing: afternoon
    13 June 2013
    See all announcements
    Departments
    and Policy
    Welfare
    

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39. Home Businesses and self-employed Imports and exports Classification of goods
    Introduction
    This guidance covers a range of products that may be
    referred to as:
    herbal medicines or medicaments
    homoeopathic and herbal remedies
    supplements (food and dietary)
    tonics
    These products are classified according to:
    Tariff classification of measured dose herbal medicines, vitamins, food and
    dietary supplements and tonics.
    This replaces
    Classifying herbal medicines,
    supplements and tonics for import
    and export
    Contents
    Introduction
    Quick reference table of
    heading codes
    Defining herbal medicines,
    supplements and tonics
    Classifying miscellaneous
    food preparations
    Classifying tonics and liquid
    food supplements
    Search
    Too much detail?
    See these quick guides
    Starting to import
    Starting to export
    HM Revenue & Customs
    Published 3 August 2012
    Even once you’ve got to the Exporting section of the Business category, there’s still a huge amount of content
    to organise. In exporting there are about 20 general interest pages but about 300 more specialist guides.
    

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40. Home › Business and self-employed
    Business and self-employed
    Exporting
    GOV.UK Search
    Alcohol and tobacco duty rates QUICK ANSWER
    Business support helplines QUICK ANSWER
    Classify imports and exports using the UK Integrated Tariff SPECIALIST GUIDE
    Duty relief for imports and exports QUICK ANSWER
    Excise Movement and Control System (EMCS) SERVICE
    Export agents for international trade QUICK ANSWER
    Finding commodity codes for import and export duty QUICK ANSWER
    Fraud and international trade QUICK ANSWER
    Government help for exporters GUIDE
    Importing and exporting by post GUIDE
    Services and
    information
    UK Trade Tariff SERVICE
    Find import and export commodity codes and get details on
    tax, duty and licenses that apply to your goods.
    Start now
    Starting to export GUIDE
    Overview | Sending goods to EU countries
    Exporting to non-EU countries
    Exporting via other EU countries
    I used the same pattern that I showed before for the MOT page – two popular articles...
    

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41. Alcohol and tobacco duty rates QUICK ANSWER
    Business support helplines QUICK ANSWER
    Classify imports and exports using the UK Integrated Tariff SPECIALIST GUIDE
    Duty relief for imports and exports QUICK ANSWER
    Excise Movement and Control System (EMCS) SERVICE
    Export agents for international trade QUICK ANSWER
    Finding commodity codes for import and export duty QUICK ANSWER
    Fraud and international trade QUICK ANSWER
    Government help for exporters GUIDE
    Importing and exporting by post GUIDE
    Importing and exporting food GUIDE
    Incoterms (International Commercial Terms) GUIDE
    Report tobacco or alcohol tax evasion QUICK ANSWER
    Shipping dangerous goods GUIDE
    Shipping goods GUIDE
    Starting to export GUIDE
    Taking a vehicle out of the UK GUIDE
    UK Trade Tariff SERVICE
    Agriculture, horticulture and fisheries: international trade regulations
    Alcohol duties
    Amusement Machine Licence Duty
    Services and
    information
    Specialist guides
    Sort by: popularity A–Z Z–A
    Contains
    a list of general interest articles...
    

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42. Agriculture, horticulture and fisheries: international trade regulations
    Alcohol duties
    Amusement Machine Licence Duty
    Animals and animal products: international trade regulations
    Anti-dumping duty, ‘countervailing’ and other trade defence measures
    Archiving your trade documents
    Assessment of export licence applications: criteria and policy
    ATA and CPD carnets for temporary imports and exports
    ATP rules on carrying perishable foodstuffs in road vehicles
    Authorised Economic Operator certification
    Automatic import and export licence verification
    Automatic Licence Verification between Defra/RPA and HMRC
    Bond insurance policy
    Bond support scheme
    Border Inspection Posts for live animals and animal products
    Border Inspection Posts for live animals and animal products
    Brokering (trade) of dual-use items
    Building, construction and property services: international trade
    regulations
    Buyer credit facility
    Chemical Weapons Convention guidance
    Chemical Weapons Convention guidance
    Chemicals: international trade regulations
    Classify imports and exports using the UK Integrated Tariff
    Specialist guides
    keywords
    All countries
    All industries
    All subjects
    Sort by: popularity A–Z Z–A
    Contains
    Country
    Industry
    Subject
    and then a giant list of everything else, but with sorting, search and filtering. For Exporting, it made sense to
    filter by country and industry sector.
    In this way, browse can become a useful beginning to a search, by letting you scope your search before you
    start. Just make sure it’s clear which search box is scoped and which is for the whole site.
    

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43. – 
    Lots more second-
    level categories
    with tighter focus
    Here’s how we did it. Have as many second-level categories as you need. Don’t have an arbitrary limit on the
    number of categories and end up lumping stuff together that doesn’t fit.
    Your subcategories will end up being more focused and therefore more useful.
    

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44. – 
    Split giant lists into
    more manageable ones
    Split your giant list of subcategories into 2 or 3 smaller lists if you can. This makes it easier to scan.
    

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45. – Popular content
    brought to the surface
    Use analytics to bring popular content to the surface (but leave it in your alphabetical list, in case people miss
    it)
    

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46. – 
    Helping people to
    explore as well as seek
    For some topics, like ‘starting a business’, people need to explore and read around a subject.
    

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47. – 
    Long term: browse
    becomes part of search
    In the long term, we’re want to start to use our search engine to drive our browse pages, by adding metadata
    to our content so it can be effectively filtered and sorted.
    

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48. Henry Hadlow
    @henryhadlow
    manofscience.co.uk
    

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