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Sensible design for a sensible website

Sensible design for a sensible website

On GOV.UK, the information is the design. By removing extraneous elements, we let clear writing speak for itself. But designing simplicity hasn’t been simple. Here's a brief history of how GOV.UK got to be this way.

Henry Hadlow

April 15, 2014
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  1. Sensible design for
    a sensible website
    Henry Hadlow, Designer
    Government Digital Service
    GDS
    @henryhadlow GDS
    @henryhadlow

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  2. GOV.UK
    Driving and transport
    Includes car tax, MOT and driving
    licences
    Benefits
    Includes tax credits, eligibility and
    appeals
    Business and self-employed
    Tools and guidance for businesses
    Employing people
    Includes pay, contracts and hiring
    Passports, travel and living abroad
    Includes renewing passports and travel
    advice by country
    Education and learning
    Includes student loans and admissions
    Working, jobs and pensions
    Includes holidays and finding a job
    Housing and local services
    Owning or renting and council services
    Crime, justice and the law
    Legal processes, courts and the police
    This website replaces
    Services and information
    Welcome to GOV.UK
    The best place to find government services and information
    Simpler, clearer, faster
    Contents
    Services and information
    Departments and policy
    More on GOV.UK
    Search GOV.UK
    GDS
    @henryhadlow

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  3. Home Employing people Recruiting and hiring
    GOV.UK
    Employing staff for the
    first time Employers' liability insurance
    Jobcentre Plus help for recruiters
    Business support helplines
    More
    Recruiting and hiring
    Employment contracts
    Contract types and employer
    responsibilities
    More
    Employing people
    Elsewhere on GOV.UK
    Search
    There are 6 things you need to do when employing staff for the first
    time.
    1. Decide how much to pay someone - you must pay your employee
    at least the National Minimum Wage.
    2. Check if someone has the legal right to work in the UK. You may
    have to do other employment checks as well.
    3. Apply for a DBS check (formerly known as a CRB check) if you
    work in a field that requires one, eg with vulnerable people or
    GDS
    @henryhadlow

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  4. Home Working, jobs and pensions Holidays, time off, sick leave, maternity and paternity leave
    GOV.UK
    Calculate your maternity
    pay or benefits
    Maternity Allowance
    More
    Holidays, time off, sick
    leave, maternity and
    paternity leave
    Sure Start Maternity Grant
    Elsewhere on GOV.UK
    Search
    Use this tool to:
    estimate your Statutory Maternity Pay (SMP) and work out your
    qualifying week
    estimate your Maternity Allowance if you don’t qualify for SMP
    check what other help and benefits you might get when you have a
    baby
    Start now
    GDS
    @henryhadlow

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  5. Home Working, jobs and pensions Holidays, time off, sick leave, maternity and paternity leave
    GOV.UK
    UK bank holidays
    Holiday entitlement
    More
    Holidays, time off, sick
    leave, maternity and
    paternity leave
    School term and holiday dates
    Elsewhere on GOV.UK
    Search
    The next bank holiday in England and Wales is
    18 April
    Good Friday
    Add bank holidays for England and Wales to your
    calendar (ICS, 10KB)
    Scotland Northern Ireland
    England and Wales
    GDS
    @henryhadlow

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  6. Home Citizenship and living in the UK
    Living in the UK, government and democracy
    GOV.UK
    Get a birthday or
    anniversary message from
    the Queen
    Order a copy of a birth, death or
    marriage certificate
    Elsewhere on GOV.UK
    Search
    Apply to Buckingham Palace to get a free birthday or anniversary
    message from the Queen - only certain birthdays and anniversaries
    count and you may need to send proof.
    You can’t apply earlier than 3 weeks before the celebration date. You
    can get a belated message up to 6 months after your birthday or
    anniversary.
    Birthdays
    GDS
    @henryhadlow

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  7. Home Environment and countryside
    Treasure and wrecks
    GOV.UK
    Report treasure
    Report wreck material
    More
    Treasure and wrecks
    Search
    You must report treasure to the local coroner within 14 days of
    finding it.
    You only need to report items officially defined as treasure .
    There is a fine of up to £3,000 or 3 months in prison for not
    reporting treasure.
    You can voluntarily report items to the Portable Antiquities Scheme
    if they aren’t treasure but are still of cultural or historical interest. This
    is to help keep a record of all finds in England and Wales.
    There are different rules for Scotland and Northern Ireland.
    GDS
    @henryhadlow

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    Policies Publications Consultations Statistics Announcements
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    14 April 2014 — News story
    Ukraine - latest updates
    Latest updates on the government's
    response to the situation in Ukraine.
    Prime Minister's Office, 10 Downing Street
    Search
    GDS
    @henryhadlow

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    culture media sport London 2012
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    A journey of discovery
    30 August 2012
    The London 2012 Paralympic Games begins with a
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    Paralympic flame travels to
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    28 August 2012
    This evening up to 3,000 guests are
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    Trafalgar Square
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    First of four national ceremonies to
    create the Paralympic Flame.
    Unlimited festival celebrates inspiration of Paralympics
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    UK should have fastest broadband network in Europe by
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    Paralympic Torch Relay reaches new heights
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    from the dcms blog Blog Feed
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    "Broadband in the UK -- Faster,
    Higher, Stronger" and Q&A with
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    August 2012 in London. Read the full speech:
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    12 Olympic Facts
    Do you know how many billions
    watched Danny Boyle's fantastic
    Olympics opening ceremony? Or how
    many millions packed the venues at
    London 2012? Find out in this short
    video showcasing the top 12 facts and figures from the
    London Olympics. Find out more information at
    http://goc2012.culture.gov.uk
    Post-Olympic tourism revolution
    Culture Secretary Jeremy Hunt
    announces a new strategy to boost
    visitors by building on the success of
    London 2012. Read more:
    http://www.culture.gov.uk/news/news_stories/9290.aspx
    Subscribe to the DCMS Channel
    latest videos
    London 2012
    Visit the official site of the London
    2012 Olympic and Paralympic
    Games
    crown copyright freedom of information site map terms and conditions
    London 2012 Agitos revealed
    Paralympic symbol graces Cardiff City Hall
    1 2 3 4 5
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    UK Bioenergy
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    Defra is the UK government department responsible for policy and
    regulations on the environment, food and rural affairs
    Features Resources
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    £2.9m to create 1,100 new jobs in the
    South West announced on rural roadshow
    28 Aug 10:16am
    New members appointed to the Advisory
    Committee on Releases to the
    Environment (ACRE) 24 Aug 9:30am
    Defra announces new members of the
    Darwin Expert Committee 22 Aug 9:55am
    North East to get £3.2 million to create
    new rural jobs and businesses
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    Home About Defra The Environment Food and Farming Rural and Countryside Wildlife and Pets
    GDS
    @henryhadlow

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    second largest offshore
    wind farm
    Greater Gabbard wind farm opened
    off the coast of Suffolk
    8 August 2013 — Press release
    Fuel Poverty, England 2011:
    statistical press release
    The government has recently set out a new
    definition of fuel poverty, which it plans to adopt.
    As a result, new fuel poverty statistics have
    been...
    25 July 2013 — Press release
    £20m to help local communities
    benefit from Green Deal
    £20 million Green Deal Communities scheme to
    help local authorities drive street-by-street
    delivery of the Green Deal
    25 July 2013 — Press release
    Statistical press release: Digest of
    UK energy statistics 2013
    The Department of Energy and Climate Change
    today releases 4 key publications:
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    18 July 2013 — Written statement to Parliament
    Targeted capital funding for new
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    David Laws, the Minister of State for Schools,
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    Targeted Basic Need programme.
    17 July 2013 — Press release
    Raising ambitions and standards
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    The government announces plans for higher
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    5 August 2013 — News story
    One year to go to First World War
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    Recognition for Victoria Cross recipients and help
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    1 August 2013 — News story
    Last chance to keep Birkin’s
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    Ed Vaizey places temporary export bars on 4
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    30 July 2013 — News story
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    Maria Miller announces new strategy, including a
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    Maria Miller appoints Sir Laurie Magnus as new
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    29 August 2013 — News story
    Typhoons deploying to
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    6 RAF Typhoon interceptor fast jets
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    Syria chemical weapons attack
    Following the Syria chemical weapons attack,
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    28 August 2013 — News story
    Royal Marines begin Exercise
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    A large-scale exercise which will see more than
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    Stirling to host Armed Forces Day
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    The city of Stirling in Scotland has been
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    27 August 2013 — News story
    Nominate now for the Millies 2013
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    29 July 2013 — Policy paper
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  11. Home News U.S. Sport TV&Showbiz Femail Health Science Money RightMinds Coffee Break Travel Columnists
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    And the award goes to boring.com!
    Government website beats off 100 others to
    be named world's best design
    Gov.uk saw off nearly 100 competitors in Design of the Year 2013
    Basic-looking site features links to pages like ‘Housing and local services’
    By ROSIE TAYLOR
    PUBLISHED: 23:43, 16 April 2013 | UPDATED: 07:44, 17 April 2013
    A Government website has beaten The Shard and the 2012 Olympic Cauldron to be named the
    world’s best design.
    Gov.uk saw off nearly 100 competitors in the Design Museum’s Design of the Year 2013.
    The basic-looking site features links to pages such as ‘Housing and local services’, ‘Driving and
    transport’ and ‘Inside Government’.
    Site Web
    Like
    MailOnline
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    @MailOnline
    FEMAIL TODAY
    Now we can go to bed
    with Rosie Huntington-
    Find a Job M&S Wine Feedback Follow
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    Like 435k Wednesday, Oct 16 2013 12PM 10°C 3PM 13°C 5-Day Forecast
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  12. 1 Start with needs (user needs, not government needs) 2 Do less 3 Design with data 4 Do the hard
    work to make it simple 5 Iterate. Then iterate again 6 Build for inclusion 7 Understand context 8 Build
    digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
    www.gov.uk/designprinciples
    Design
    principles
    Government Digital Service
    START WITH
    NEEDS
    USER NEEDS, NOT
    GOVERNMENT NEEDS
    GDS
    @henryhadlow

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  13. 1 Start with needs (user needs, not government needs) 2 Do less 3 Design with data 4 Do the hard
    work to make it simple 5 Iterate. Then iterate again 6 Build for inclusion 7 Understand context 8 Build
    digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
    www.gov.uk/designprinciples
    Design
    principles
    Government Digital Service
    1
    START WITH
    NEEDS
    USER NEEDS, NOT
    GOVERNMENT NEEDS
    GDS
    @henryhadlow

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  14. GDS
    @henryhadlow

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  15. GDS
    @henryhadlow

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  16. gov.uk/design-principles
    GDS
    @henryhadlow

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  17. when do the clocks change
    Google Search I'm Feeling Lucky
    Advanced search
    Language tools
    Advertising Programmes Business Solutions +Google About Google Google.com
    © 2013 - Privacy & Terms
    UK
    e Calendar Sites Groups More [email protected]
    GDS
    @henryhadlow

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  18. Home Citizenship and living in the UK Living in the UK, government and democracy
    GOV.UK
    When do the clocks
    change? School term and holiday dates
    UK bank holidays
    Elsewhere on GOV.UK
    Search
    The clocks go forward
    31 March
    Year Clocks go forward Clocks go back
    2013 31 March 27 October
    2014 30 March 26 October
    GDS
    @henryhadlow

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  19. GDS
    @henryhadlow

    View Slide

  20. GDS
    @henryhadlow

    View Slide

  21. GDS
    @henryhadlow

    View Slide

  22. 1 Start with needs (user needs, not government needs) 2 Do less 3 Design with data 4 Do the hard
    work to make it simple 5 Iterate. Then iterate again 6 Build for inclusion 7 Understand context 8 Build
    digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
    www.gov.uk/designprinciples
    Design
    principles
    Government Digital Service
    5
    ITERATE.
    THEN
    ITERATE
    AGAIN
    GDS
    @henryhadlow

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  23. GDS
    @henryhadlow

    View Slide

  24. GDS
    @henryhadlow

    View Slide

  25. Home Citizenship and living in the UK Living in the UK, government and democracy
    GOV.UK
    When do the clocks
    change? School term and holiday dates
    UK bank holidays
    Elsewhere on GOV.UK
    Search
    The clocks go forward
    31 March
    Year Clocks go forward Clocks go back
    2013 31 March 27 October
    2014 30 March 26 October
    2015 29 March 25 October GDS
    @henryhadlow

    View Slide

  26. GDS
    @henryhadlow

    View Slide

  27. GDS
    @henryhadlow

    View Slide

  28. GOV.UK
    Driving and transport
    Includes car tax, MOT and driving
    licences
    Benefits
    Includes tax credits, eligibility and
    appeals
    Business and self-employed
    Tools and guidance for businesses
    Employing people
    Includes pay, contracts and hiring
    Passports, travel and living abroad
    Includes renewing passports and travel
    advice by country
    Education and learning
    Includes student loans and admissions
    Working, jobs and pensions
    Includes holidays and finding a job
    Housing and local services
    Owning or renting and council services
    Crime, justice and the law
    Legal processes, courts and the police
    This website replaces
    Services and information
    Welcome to GOV.UK
    The best place to find government services and information
    Simpler, clearer, faster
    Contents
    Services and information
    Departments and policy
    More on GOV.UK
    Search GOV.UK
    GDS
    @henryhadlow

    View Slide

  29. GDS
    @henryhadlow

    View Slide

  30. GDS
    @henryhadlow

    View Slide

  31. Home Citizenship and living in the UK Living in the UK, government and democracy
    GOV.UK
    When do the clocks
    change? School term and holiday dates
    UK bank holidays
    Elsewhere on GOV.UK
    Search
    The clocks go forward
    31 March
    Year Clocks go forward Clocks go back
    2013 31 March 27 October
    2014 30 March 26 October
    2015 29 March 25 October GDS
    @henryhadlow

    View Slide

  32. GDS
    @henryhadlow

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  33. GDS
    @henryhadlow

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  34. GDS
    New Transport Light
    New Transport Bold
    GDS
    @henryhadlow

    View Slide

  35. GDS
    @henryhadlow

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  36. GDS
    @henryhadlow

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  37. GOV.UK
    Driving and transport
    Includes car tax, MOT and driving
    licences
    Benefits
    Includes tax credits, eligibility and
    appeals
    Business and self-employed
    Tools and guidance for businesses
    Employing people
    Includes pay, contracts and hiring
    Passports, travel and living abroad
    Includes renewing passports and travel
    advice by country
    Education and learning
    Includes student loans and admissions
    Working, jobs and pensions
    Includes holidays and finding a job
    Housing and local services
    Owning or renting and council services
    Crime, justice and the law
    Legal processes, courts and the police
    This website replaces
    Services and information
    Welcome to GOV.UK
    The best place to find government services and information
    Simpler, clearer, faster
    Contents
    Services and information
    Departments and policy
    More on GOV.UK
    Search GOV.UK
    GDS
    @henryhadlow

    View Slide

  38. Information and services
    beta.govt.nz
    Welcome to Govt.nz
    Connecting you with government information and services
    Kia ora, how can we help?
    Search govt.nz !
    On this page
    Information and services
    Business advice and support
    Departments and agencies
    More on beta.govt.nz
    Births, deaths, marriages
    Certificates, ID, wills, relationships,
    pregnancy, divorce.
    Citizenship and immigration
    Permanent residency, temporary
    residency, visas, work and study in
    NZ.
    Community, arts and sport
    Tramping and camping, arts funding,
    fishing and volunteering.
    Consumer rights
    Disputes, complaints, scams and
    fraud.
    Crime, law and justice
    Includes jury duty, prisons and
    neighbourhood issues.
    Driving and transport
    Driver licences, tickets and fines,
    WOFs and registration.
    Education and training Emergencies and disasters Environment and climate
    GDS
    @henryhadlow

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  39. 1 Start with needs (user needs, not government needs) 2 Do less 3 Design with data 4 Do the hard
    work to make it simple 5 Iterate. Then iterate again 6 Build for inclusion 7 Understand context 8 Build
    digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
    www.gov.uk/designprinciples
    Design
    principles
    Government Digital Service
    10
    MAKE
    THINGS
    OPEN
    IT MAKES
    THINGS BETTER
    GDS
    @henryhadlow

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  40. gov.uk/design-principles
    GDS
    @henryhadlow

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  41. GDS
    Thanks
    @HenryHadlow
    GDS
    @henryhadlow

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