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There are 6 things you need to do when employing staff for the first
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The London 2012 Paralympic Games begins with a
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Home News U.S. Sport TV&Showbiz Femail Health Science Money RightMinds Coffee Break Travel Columnists
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comments
And the award goes to boring.com!
Government website beats off 100 others to
be named world's best design
Gov.uk saw off nearly 100 competitors in Design of the Year 2013
Basic-looking site features links to pages like ‘Housing and local services’
By ROSIE TAYLOR
PUBLISHED: 23:43, 16 April 2013 | UPDATED: 07:44, 17 April 2013
A Government website has beaten The Shard and the 2012 Olympic Cauldron to be named the
world’s best design.
Gov.uk saw off nearly 100 competitors in the Design Museum’s Design of the Year 2013.
The basic-looking site features links to pages such as ‘Housing and local services’, ‘Driving and
transport’ and ‘Inside Government’.
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1 Start with needs (user needs, not government needs) 2 Do less 3 Design with data 4 Do the hard
work to make it simple 5 Iterate. Then iterate again 6 Build for inclusion 7 Understand context 8 Build
digital services, not websites 9 Be consistent, not uniform 10 Make things open: it makes things better
www.gov.uk/designprinciples
Design
principles
START WITH
NEEDS
USER NEEDS, NOT
GOVERNMENT NEEDS
GDS
@henryhadlow

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Design
principles
1
START WITH
NEEDS
USER NEEDS, NOT
GOVERNMENT NEEDS
GDS
@henryhadlow

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GDS
@henryhadlow

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gov.uk/design-principles
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when do the clocks change
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Home Citizenship and living in the UK Living in the UK, government and democracy
GOV.UK
When do the clocks
change? School term and holiday dates
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The clocks go forward
31 March
Year Clocks go forward Clocks go back
2013 31 March 27 October
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GDS
@henryhadlow

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Design
principles
5
ITERATE.
THEN
ITERATE
AGAIN
GDS
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GDS
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GOV.UK
When do the clocks
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31 March
2015 29 March 25 October GDS
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GDS
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GOV.UK
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GDS
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GOV.UK
When do the clocks
UK bank holidays
Elsewhere on GOV.UK
Search
31 March
2015 29 March 25 October GDS
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GDS
@henryhadlow

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GDS
New Transport Light
New Transport Bold
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GDS
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GOV.UK
licences
Benefits
appeals
Employing people
advice by country
Welcome to GOV.UK
Contents
More on GOV.UK
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@henryhadlow

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Information and services
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Kia ora, how can we help?
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Design
principles
10
MAKE
THINGS
OPEN
IT MAKES
THINGS BETTER
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gov.uk/design-principles
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GDS
Thanks
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Sensible design for a sensible website

Sensible design for a sensible website

Henry Hadlow

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