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Hodges Starters: Content Demystified

Hodges Starters: Content Demystified

At our first in a series of PR and marketing talks, Caroline Platt and Emily Shane shared our process for developing an effective social content program with our clients.

The Hodges Partnership

July 30, 2014
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Transcript

  1. 1. Set a goal, make it measurable • Community growth

    – Fan acquisition is a metric • Community engagement – Active engagement is a metric • Awareness – Reach is a metric • Lead generation – Conversion is a metric
  2. 2. Choose An Audience • Ask yourself: – Who are

    my audiences? – What do they value? • The answers help define tone • Also helps determine content and platform mix
  3. 3. Develop Content Bins • Organizational News • Executive Leadership

    • Brand – Key Differentiator – Your Process – An element of your brand that is central to who you are • Expertise • Partnerships and Marketing • Holiday/Calendar • Fun Facts & Stats • Contests • Curation – Industry News and Trends – Publications – Thought Leaders
  4. 4. Select Imagery & Links • What do we have?

    • What can we buy? • Don’t forget video
  5. 5. Determine A Frequency Platform Minimum Maximum Facebook 4 per

    week 7 per week Twitter 2 per day n/a Pinterest 2 per week n/a YouTube 1 per week n/a Instagram n/a n/a LinkedIn 1 per week 7 per week Blog 2 per month 3 per week
  6. 7. Understand Approvals • How long? • Who needs to

    sign-off? • Other stakeholders to consider?