At our first in a series of PR and marketing talks, Caroline Platt and Emily Shane shared our process for developing an effective social content program with our clients.
– Fan acquisition is a metric • Community engagement – Active engagement is a metric • Awareness – Reach is a metric • Lead generation – Conversion is a metric
• Brand – Key Differentiator – Your Process – An element of your brand that is central to who you are • Expertise • Partnerships and Marketing • Holiday/Calendar • Fun Facts & Stats • Contests • Curation – Industry News and Trends – Publications – Thought Leaders
week 7 per week Twitter 2 per day n/a Pinterest 2 per week n/a YouTube 1 per week n/a Instagram n/a n/a LinkedIn 1 per week 7 per week Blog 2 per month 3 per week