to convey? – Exper?se – Sell – Brand personality – Ambassador Mobilizer • Who is the intended audience? • Are there regulatory restric?ons? • What is the internal approval process?
Largest consumer social plaTorm. Business friendly. Good analy?cs. Strong adver?sing plaTorm. TwiVer Large, very ac?ve user-‐base. Great for breaking news. Fastest growing demographic is 55-‐64. Pinterest Fastest growing plaTorm for content sharing . Great if your organiza?on is visual or access to photography (weekly). YouTube Video sharing website. Reaches more people between 18-‐34 than any cable network. Great Facebook ,TwiVer, LinkedIn and blog add on. Instagram Photo sharing tool. One of the fastest growing plaTorms. Great Facebook, LinkedIn, Blog or TwiVer add on. LinkedIn Largest professional social plaTorm. Great for B2B audience. Newly launched adver?sing capabili?es with ability to reach niche audiences. Blog Company-‐controlled social plaTorm capable of long-‐format content. Great content hub for Facebook, TwiVer or LinkedIn add on.
4 per week 7 per week TwiVer 2 per day n/a Pinterest 2 per week n/a YouTube 1 per week n/a Instagram n/a n/a LinkedIn 1 per week 7 per week Blog 2 per month 3 per week
Ask open-‐ended ques?ons. – Visuals: Include a photo or video in updates to make it more visual. – Promote ac?on: Ask users to take an ac?on with your post. Telling users specifically what you want makes them more likely to take the course of ac?on. They don’t know unless you tell them.
weeks prior to launch • 2-‐3 weeks of good content before you drive new audiences (through email, other social plaTorms or adver?sing) • Update profile informa?on quarterly • Monitor 2-‐3 ?mes daily • Blog hos?ng