Business Model Canvas Essentials

Learn how to frame and answer key questions about a business model and its execution.

Transcript

1. @CAT Penang The Business Model Canvas by Howie Chang, based on the book Business Model Generation
2. Agenda ❖ Business Model Canvas & Examples ❖ Group Workshop ❖ Presentations and Discussion
3. First Plain Paper Photocopier - 1950 ❖ Easy to use ❖ No risk on originals ❖ Low operating cost ❖ Use plain paper TOO EXPENSIVE! TO SELL TO CUSTOMERS!
4. Business Model? “A business model describes the rationale of how an organization creates, delivers, and captures value”
5. Business Model
6. “We now know Business Model, but Business Model Canvas?”
7. It is a tool to create & analyze business models…
8. You can… ❖ Create new business models easily ❖ Analyze and update your existing business model
9. 9 Building Blocks
10. Customer Segments Customer Segments Which customers and users are you serving? Which jobs do they really want to get done?
11. Value Proposition Value Proposition What are you offering them? What is it that getting done for them? Do they care?
12. Channels Channels How does each customer segment want to be reached? Though which interaction points?
13. Customer Relationships Customer Relationships What relationships are you establishing with each segment? Personal? Automated? Acquisitive? Retentive?
14. Revenue Streams Revenue Streams What are customers really willing to pay for? How? Are you generating transactional or recurring revenues?
15. Key Resources Key Resources Which resources underpin your business model? Which assets are essential?
16. Key Activities Key Activities Which activities do you need to perform well in your business model? What is crucial?
17. Key Partners Key Partners Which partners and suppliers leverage your model? Who do you need to rely on?
18. Cost Structure Cost Structure What is the resulting cost structure? Which key elements drive your costs?
19. Business Model Canvas Cost Structure Key Activities Key Resources Revenue Streams Channels Value Proposition Customer Segments Key Partners Customer Relationships
20. “What is your Business Model Canvas? Let’s look at some examples.”
24. “Let’s have a break!”
25. Group Workshop ❖ Assemble in teams ❖ Create canvas ❖ Write and place keywords on canvas ❖ Present your canvas
26. “Let’s get started. Think of any company/idea and put them on the business model canvas. Get ready for a 1 min presentation.”
27. “Let’s present and discuss!”
28. “So, what’s beyond the Canvas?”
29. “You need to validate your model assumptions with the customers until you get it right!”
30. Business Model
31. Get the book!
32. Thank you! 1 Join our community at community.acatpenang.com 2 Register for our workshops at acatpenang.com/programmes 3 Be connected on our Facebook Page at fb.com/acatpenang