Upgrade to Pro — share decks privately, control downloads, hide ads and more …

CIID Summer School - Service Design

Avatar for Masaki Haruta Masaki Haruta
September 10, 2019
Design
3
1.4k

CIID Summer School - Service Design

2019/09/10で発表したCookpad Product Kitchen #2 の登壇資料です。
CIID Summer School 2019で学んだサービスデザインについての話をしました。

Avatar for Masaki Haruta

Masaki Haruta

September 10, 2019
Tweet

More Decks by Masaki Haruta

See All by Masaki Haruta
Coffee unleash Creativity: Diverse career through what you like
Avatar for Masaki Haruta hrtnde
0
58
言語やロールの違いを超えて、一緒にデザインしていくための挑戦
Avatar for Masaki Haruta hrtnde
0
2k
税務申告ソフトの立ち上げから1年を振り返る
Avatar for Masaki Haruta hrtnde
0
250

Other Decks in Design

See All in Design
UXデザインはなぜ定着しないのか？
Avatar for Inside Design Studio designstudiopartners
0
950
Them Middle School Kids Pitch
Avatar for Steven Vargas stevie_vee
0
140
生成AIを活用した組み込みSW設計書検索システム開発
Avatar for matsukada licux
7
1.4k
Мышление историями. Как текстовые модели поведения помогают дизайнеру проектировать
Avatar for Andrew Shapiro ashapiro
0
140
decksh object reference
Avatar for Anthony Starks ajstarks
2
1.3k
デザインの意思決定を加速するワークショップ設計 / Workshop design to accelerate design decision-making
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
440
Designing User Experience through Interaction Design
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
370
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
Avatar for akatsuki174 akatsuki174
1
120
AI業務アプリケーションの体験デザイン
Avatar for kim kazuhirokimura
0
160
サービスリブランディングにおけるイラストレーションシステムの構築と活用事例 / Building and Utilizing an Illustration System in Service Rebranding
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
580
AI時代に、僕たちデザイナーはどう歩むか
Avatar for kim kazuhirokimura
0
370
街・都市という眼差し。まちづくりにおける規範と実践
Avatar for S.SAKAMON sakamon
0
130

Featured

See All Featured
BBQ
Avatar for Matthew Crist matthewcrist
89
9.8k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
268
13k
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
37
2.9k
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
248
1.3M
Making Projects Easy
Avatar for Brett Harned brettharned
117
6.4k
Making the Leap to Tech Lead
Avatar for Ryan Cromwell cromwellryan
135
9.5k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.4k
Docker and Python
Avatar for Tania Allard trallard
45
3.6k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
53
2.9k
Music & Morning Musume
Avatar for Bryan Veloso bryan
46
6.8k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
Avatar for panda_program panda_program
111
20k

Transcript

  1. CIID Summer School - Service Design Cookpad Product Kitchen #2

    Masaki Haruta @ freee

  2. !2 ͸ΔͨΜ Masaki Haruta UX Designer ԣ඿ࠃཱେֶܦӦֶ෦ձܭ৘ใֶՊଔɻ೥݄ʹGSFFFג ࣜձࣾͰΠϯλʔϯΛ͸͡Ίɺ੫ཧ࢜޲͚ͷ੫຿ਃࠂιϑτ ਃࠂGSFFFͷ্ཱͪ͛ɺӡ༻Λߦ͏ɻ೥݄ࣾһ΁ɻ ೥݄ݸਓࣄۀओ޲͚ʹɺ֬ఆਃࠂʹඞཁͳ४උॻྨΛ

    ਍அ͢Δ-*/&CPUͷاըɺσβΠϯΛ୲౰ɻ झຯ͸Ϗʔϧɺि຤͸મ౬ͱ͔૲໺ٿɻ ࣗݾ঺հ @hrtnde

  3. !3 GSFFFͰؔΘ͖ͬͯͨϓϩμΫτ ࣭໰ܗࣜͰ֬ఆਃࠂॻྨ͕ ࡞੒Ͱ͖Δػೳͷվળ ֬ఆਃࠂʹඞཁͳॻྨ͕ ෼͔Δ-*/&CPUͷ৽ن։ൃ ੫ཧ࢜ɾձܭ࢜޲͚ͷ ੫຿ਃࠂιϑτͷ৽ن։ൃ

  4. 4 αʔϏεσβΠϯ ʹֶ͍ͭͯΜͩࣄΛ࿩͠·͢

  5. 5 ɾӳޠͰ8PSLTIPQ͔ͨͬͨ͠ ɾڈ೥ͷ͜ͷΠϕϯτͰ$**%Λ஌ͬͨ $**%ΛબΜͩཧ༝

  6. ͳͥService Design?

  7. None

  8. 8 ֬ఆਃࠂͷվળΛ௨ͯ͡ײͨ͡ݶք͔Βɺ কདྷతʹ4FSWJDF%FTJHOFSͱͯ͠ಇ͘͜ ͱʹڵຯ͕͔͋ͬͨΒ Service DesignΛબΜͩཧ༝

  9. Service Designͱ͸ʁ

  10. None

  11. ఆ͕͍ٛͬͺ͍ͰΘ͔ΒΜ

  12. αʔϏεͱ͸ɺ͋ͳ͕͍ͨͨ͜͠ͱΛखॿ͚͢ΔλεΫͷੵΈॏͶͰ͋Δɻ ྫ͑͹ɺंͷӡసͷ࢓ํΛֶͿΑ͏ͳͱ͖ͷ͜ͱɻ ӡస໔ڐ͸λεΫΛ͜ͳͨ݁͠ՌͰ͔͠ͳ͘ɺ ͦͷ੒Ռ͸ंΛӡస͢Δ͜ͱʹ͋Δɻ ѱ͍αʔϏε͸໊ࢺత ӡస໔ڐ Ͱ͋Γɺ ྑ͍αʔϏε͸ಈࢺత ӡసΛֶͿ Ͱ͋Δɻ

    ҙ༁

  13. αʔϏεͱ͸ɺ͋ͳ͕͍ͨͨ͜͠ͱΛखॿ͚͢ΔλεΫͷੵΈॏͶͰ͋Δɻ ྫ͑͹ɺंͷӡసͷ࢓ํΛֶͿΑ͏ͳͱ͖ͷ͜ͱɻ ӡస໔ڐ͸λεΫΛ͜ͳͨ݁͠ՌͰ͔͠ͳ͘ɺ ͦͷ੒Ռ͸ंΛӡస͢Δ͜ͱʹ͋Δɻ ѱ͍αʔϏε͸໊ࢺత ӡస໔ڐ Ͱ͋Γɺ ྑ͍αʔϏε͸ಈࢺత ӡసΛֶͿ Ͱ͋Δɻ

    ҙ༁
  14. None

  15. 15 Ϗδωε΍ࣾձΛऔΓר͘؀ڥͷ࢓૊ΈΛ ཧղ͠ɺαʔϏεͱ઀͢ΔਓʑͷҰ࿈ͷମ ݧΛแׅతʹվળ͍ͯ͘͠Ξϓϩʔνʁ ๻ͳΓͷService Designͷղऍ

  16. 5೔ؒͰ΍ͬͨ͜ͱ

  17. 17 ೥ʹ޲͚ͯɺγΣΞϦϯάͷަ௨ खஈͷັྗΛߴΊɺίϖϯϋʔήϯͷ ੜ׆ͷ࣭Λվળ͢ΔΑ͏ͳαʔϏεΛ σβΠϯ͠Α͏ɻ ͓୊

  18. None
  19. None

  20. Service Safari Day1

  21. Service Safari Day1

  22. Day1 Ecosystem Map

  23. None

  24. Day2 Guerrilla Interview

  25. 25 1.Start by listening 2.Funnel a conversation 3.But never lead

    the conversation! 4.Additional phrases 5.The power of silence Research Methods
  26. None

  27. Day3 Insight

  28. Day3 HMW

  29. Day3 Crazy8s

  30. None

  31. Day4 Prototyping

  32. None

  33. Day4 Testing

  34. Day4 Testing

  35. Day4 Service Blueprint

  36. None

  37. Day5 Presentations

  38. ֶͼͱؾ෇͖

  39. 39 Holisticʢશମతʣ User-CenteredʢϢʔβʔத৺ʣ Visual Thinkingʢࢹ֮తࢥߟʣ Co-Createʢڞ૑ʣ Reframeʢ࠶ߏ੒ʣ Test & Iterateʢݕূˍ൓෮ʣ

    Service DesignΛ࣮ફ͢Δ্ͰେࣄͳϚΠϯυ

  40. 40 ͭ·ΓɺϏδϡΞϧԽͯ͠ΞΠσΞΛڞ༗͠ɺ ݕূɾվળΛ܁Γฦ͢ͷ͕$**%ྲྀʂʁ ΞυόΠεΛฉ͍ͨ౰ॳ

  41. 41 ɾϏδϡΞϧʹ͠ͳ͍ͱٞ࿦Ͱ͖ͳ͍ ɾϓϩτλΠϓ͕ͳ͍ͱٞ࿦Ͱ͖ͳ͍ ɾݴ༿͚ͩͰٞ࿦͢Δ͜ͱ͕ෆՄೳ WorkshopΛ௨ͯ͡෼͔ͬͨ͜ͱ(ओ؍)

  42. 42 3FTFBSDI%PXOMPBE΍*EFBUJPOͰ ϝϯόʔ͔Βग़ͯ͘Δҙݟ͕શͯ૝ఆ֎ ৼΓฦΔͱ…

  43. 43 3FTFBSDI%PXOMPBE΍*EFBUJPOͰ ϝϯόʔ͔Βग़ͯ͘Δҙݟ͕શͯ૝ఆ֎ ৼΓฦΔͱ… Ͱ΋ɺ͜Ε͕໘ന͍ΞΠσΞʹ ͭͳ͕͍ͬͯͨؾ͕͢Δ

  44. 44 ϏδϡΞϧԽͯ͠ΞΠσΞΛڞ༗͠ɺݕূɾվળΛ܁Γ ฦ͢͜ͱͰɺଟ༷ͳόοΫάϥ΢ϯυΛ࣋ͬͨϝϯόʔ ͷΞΠσΞΛαʔϏεʹ൓өͰ͖Δʂ ؾ෇͖

  45. ·ͱΊ

  46. 46 ɾϏδϡΞϧԽʹΑͬͯνʔϜͷ໨ઢΛἧ͑Δ ɾଟ༷ͳࢹ఺͸ΞΠσΞͷछʹͳΔ ɾLearning by doing ·ͱΊ