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A "Non-Google" Design Sprint

A "Non-Google" Design Sprint

Presented at YouTube

C. Todd Lombardo

October 20, 2016
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  1. C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd

    Design Sprints: A ‘Non-Google’ Approach
  2. Not this one. This one.

  3. Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60

    SECONDS
  4. Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS

  5. YOU ARE HERE YOU WANT TO BE HERE

  6. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY
  7. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE
  8. Everyone Has a Process…

  9. IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED

    Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
  10. Source: Design Council UK

  11. Source: IBM

  12. Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

    Source: gv.com; thoughtbot.com; smashngmagazine.com
  13. Applied Design-Thinking

  14. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes Understand Define Build Test Decide
  15. Source: google.com

  16. None
  17. None
  18. None
  19. Our Design Sprint Approach

  20. Our Design Sprint Approach UNDERSTAND

  21. Our Design Sprint Approach UNDERSTAND DIVERGE

  22. Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  23. Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

  24. Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º

  25. Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º

    2º ✓ X 1º 2º 3º
  26. Make Things People Want Make People Want Things > (or

    Need, or Love!)
  27. Understand GET THE BACKGROUND Rules of the Design Sprint Parking

    Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
  28. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

  29. Assumptions: what you think you know

  30. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  31. None
  32. None
  33. HI HI LO LO Importance Risk

  34. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  35. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  36. None
  37. None
  38. What are you solving for? really

  39. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

  40. Reframe?

  41. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

  42. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  43. Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand

    Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
  44. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  45. Job Stories

  46. “Job?”

  47. When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

  48. When it’s 3pm and I’m sleepy, I need a pick-me-up,

    so that I can be alert for my team.
  49. Storyboards

  50. None
  51. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2

    FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
  52. JOB STORY SIX-UP STORY BOARD

  53. Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION

    CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
  54. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  55. Assumption Table

  56. Assumption

  57. Test by …? Assumption

  58. Test by …? Valid if…? Assumption

  59. None
  60. None
  61. Test by …? Valid if…? Storyboard Assumption Alternative

  62. Ritual Dissent

  63. None
  64. Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions

    Define Tasks Confirm Interview WRAP-UP Daily Retrospective
  65. None
  66. Prototypes MINIMIM VIABLE CONCEPTS

  67. Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

  68. None
  69. Really?

  70. 1. Pre-roll questions 2. Test / Tasks 3. Post-roll questions

  71. Interview Structure 1. Pre Roll: Establish background questions (“how do

    you currently…”) 2. Test: Determine which tasks to test prototype (“using this app, try to register for…”) 3. Post-Roll: Wrap-up questions (“How easy was this compared to how you do it today…?”)
  72. Be curious as all @&#%

  73. Retrospective what worked? ..was validated? ..did you learn?

  74. None
  75. “What Do I Do Now?!?”

  76. None
  77. H4 H3 Innovation Emerging Scaling Operating Problem/Solution Product/Market Efficiency (core)

    H2 H1 Scale
  78. H4 H3 H2 H1 Product Development Innovation Services Startup Accelerator

    DESIGN SPRINTS, WORKSHOPS, EVENTS FIVE EXTERNAL STARTUPS
  79. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

  80. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Define Understand

    Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n Sprint 5K Marathon
  81. ASSUMPTIONS PROTOTYPE TEST LEARN

  82. Lean Startup? Lean UX?

  83. LEARN BUILD MEASURE PRODUCT DATA IDEAS

  84. BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

  85. LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

  86. Agenda Hacks…

  87. Agenda: Shorter day - 10a to 4p Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
  88. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
  89. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand

    Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
  90. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 PREP + RESEARCH DEBRIEF Agenda: Two-Week Hack
  91. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 Week 3 Week 4 PREP + RESEARCH BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
  92. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN

    PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
  93. It’s the mindset…

  94. DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

  95. Designtist

  96. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  97. Problem-Solution-Why Water on the floor —> Mop

  98. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe
  99. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure
  100. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
  101. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
  102. There is no substitute for critical thinking. C. Todd Lombardo

    THAT GUY, FRESH TILLED SOIL
  103. Not just mindset… belief!

  104. Title (H1) Source: USA Networks

  105. What do you believe? NEED BELIEF ACTION RESULT Source: Liminal

    Thinking by D. Gray
  106. Source: Liminal Thinking by D. Gray

  107. Who is right? What is right?

  108. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  109. ctodd@freshtilledsoil.com #designsprint @iamctodd