Design Sprint @ TWG

Design Sprint workshop deck presented at TWG on 30-Sept-2016

Transcript

1. DESIGN SPRINT WORKSHOP 30-September-2016
3. Agenda
4. Agenda: Design Sprints @ TWG TOPIC START END Welcome 10:30 10:05 Design Sprint Overview 10:35 11:00 Understand: Hopes/Fears, Facts/Assumptions, WHO/DO, Problem Statement 11:00 12:00 Lunch Diverge: Job Stories, Six-ups, Storyboards 12:30 1:30 Converge: Decision Criteria + Assumption Matching 1:30 2:00 Converge: Sketch I, Ritual Dissent, Sketch II 2:00 2:30 Break Prototype: Paper Prototype 2:45 3:15 Test. User-Validation I and II 3:15 3:45 Sprint Debrief: What’s Next? 3:45 4:00 Workshop Retrospective, Integration, Agenda Hacks 4:00 4:30
5. Ground Rules…
6. 1. Write BIG and with a Sharpie/Marker 2. All Participate (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” 4. Keep going: four hours (to cover a whole week) 5. 6. Ground Rules
7. Design Sprint Overview
9. For Sale: Socks. Three. Different Colors.
10. A $5M Idea?
11. A $25M Idea??
14. Challenge 1 MAKE EVERYONE HAPPY IN 60 SECONDS
15. Challenge 2 HIGH FIVE EVERYONE IN THE ROOM IN 60 SECONDS
16. YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!
17. the goal Feasible Desirable Viable DO PEOPLE WANT IT? IS IT A BUSINESS? IS IT POSSIBLE?
18. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
19. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016
20. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
21. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
22. It’s a tool. Treat it as such.
23. Make Things People Want Make People Want Things > (or Need)
24. Ready?
25. 1. Go to groups 2. Card #1 [] Hobby of yours 3. Card #2 [] Favorite App 4. Shuffle + Pick one of each
26. Card #2 [] Favorite App Card #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
27. What’s the pitch? When: at a time when __________ What: [product] is the only ________ How: that _____________ Who: for ______________
28. Example At a time when travel is frequent, but travelers plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who
29. Agenda: Design Sprints @ TWG TOPIC START END Welcome 10:30 10:05 Design Sprint Overview 10:35 11:00 Understand: Hopes/Fears, Facts/Assumptions, WHO/DO, Problem Statement 11:00 12:00 Lunch Diverge: Job Stories, Six-ups, Storyboards 12:30 1:30 Converge: Decision Criteria + Assumption Matching 1:30 2:00 Converge: Sketch I, Ritual Dissent, Sketch II 2:00 2:45 Prototype: Paper Prototype 2:45 3:15 Test. User-Validation I and II 3:15 3:45 Sprint Debrief: What’s Next? 3:45 4:00 Workshop Retrospective, Integration, Agenda Hacks 4:00 4:30
30. Understand GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
31. YOU ARE HERE YOU WILL GET HERE
32. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2
33. Hopes + Fears
34. hopes fears
35. Instructions 1. Each individual: a. Write “Hopes” on one color post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 5 MINUTES
36. Assumptions: what you think you know
37. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.
39. FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I know.. Insights? Insights?
40. HI HI LO LO Importance Risk
41. Instructions 1. Create a 2x2 grid 2. Individually place assumptions on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
42. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
44. Who? | Do?
45. 20 MINUTES
46. Who Do Sponsors Board Members VP Development Donate $5K/program Recommend sponsors Sign off event concept
47. Instructions 1. Create two columns, “Who” and “Do” 2. Note each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 20 MINUTES
48. Personas
49. Instructions 1. On a flip chart, sketch out areas for: Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders
52. What’s their journey?
53. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS
58. What are you solving for?
59. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT
61. What are you solving for? really
62. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME
63. Reframe?
64. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES! 10 MINUTES
65. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE
66. Daily Retrospective
67. Daily Retro 1. What was awesome today? 2. What should we change to make tomorrow more awesome?
68. Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
69. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
70. When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD
71. Job Stories
72. “Job?”
73. When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.
74. When it’s 3pm and I’m sleepy, I need a pick-me-up, so that I can be alert for my team.
75. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
76. Instructions 1. Identify one phase of a Journey map to focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 10 MINUTES
77. Six-ups
79. MOAR Ideas?!
80. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
83. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 50 (or 38) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 5 MINUTES
84. Storyboards
87. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
88. Instructions 1. Pick one idea square from a 6-up 2. Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 10 MINUTES
89. JOB STORY SIX-UP STORY BOARD
90. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
91. Daily Retrospective
92. Daily Retro 1. What was awesome about today? 2. What should we change to make tomorrow more awesome? 3. What did you learn today?
93. YOU WILL GET HERE YOU ARE HERE YOU STARTED HERE YOU WERE HERE
94. Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
95. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
96. Ranking with $100 Test
97. Instructions: Assumptions 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 10 MINUTES
99. Assumption Table
100. Test by …? Valid if…? Assumption
102. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 or 3 assumptions (workshop only) 15 MINUTES
107. Test by …? Valid if…? Storyboard Assumption Alternative
110. Instructions: Alternative 1. Match elements from the storyboards to the assumptions 2. If time allows, explore alternatives
111. Sketching I
112. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption 7 MINUTES
115. Ritual Dissent
116. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. Others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 5 MINUTES
117. Sketching II
118. Critique
119. Types of Feedback Reactive Directive Critique
120. Three Types of Feedback OH MY, THAT IS HORRIBLE! A DRUNKEN (BLIND) PARAKEET COULD DO BETTER THAT’S GREAT, I LOVE IT!! Reactive Directive Critique
121. Three Types of Feedback YOU SHOULD HAVE MADE THIS A LINE CHART RATHER THAN A BAR CHART I WOULD HAVE… Reactive Directive Critique
122. ..PLACING THE BALANCE A THE BOTTOM IN THE SAME SIZE AND COLOR AS OTHER NUMBERS.. Three Types of Feedback IF THIS OBJECTIVE IS TO MAKE USERS CONSIDER THEIR BANK BALANCE… TELL ME WHERE YOU ARE IN YOUR DESIGN PROCESS.. ..ISN’T EFFECTIVE BECAUSE IT’LL GET LOST Reactive Directive Critique
123. 1. What are the objectives? 2. What design elements relate to those objectives? 3. How are those elements achieving, enabling or preventing those objectives? 4. Why are / Why aren’t they? Critique Framework Source: Adam Connor
124. Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview WRAP-UP Daily Retrospective
126. Prototypes MINIMIM VIABLE CONCEPTS
127. Physical Prototypes
132. Digital Prototypes
133. 133 Lo Hi Interactive Fidelity Hi
138. Service Prototypes
139. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦ Role-Playing ◦ Physical Model
140. Concept Model
141. Scenario
142. Role Play
143. Physical Model
144. Physical Model
145. Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 20 MINUTES
146. How to listen
147. Listening 201 ◦ Open ended questions. Let them describe it, not you! ◦ Two ears and one mouth. Use in proportion. ◦ It’s not about you. This is not a promotional opportunity. ◦ Be interested, not interesting.
148. Questions or Topics?
149. Topic Map ◦ Make a list of topics related to your next interview ◦ No questions! ◦ Interview: 3 minutes ◦ Debrief
150. What simple rules do you suggest?
151. Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective
153. 1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions
154. Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 10 MINUTES
155. Be curious as all @&#%
158. Test 1
159. Test 2
160. Retrospective what worked? ..was validated? ..did you learn?
162. Workshop Goals 1º - Learn the Design Sprint approach 2º - Peel off Post-Its properly
163. Let’s Review…
164. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º
165. Integrating into (your company)
166. “What Do I Do Now?!?”
167. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?
169. H4 H3 Innovation Emerging Scaling Operating Problem/Solution Product/Market Efficiency (core) H2 H1 Scale
170. H4 H3 H2 H1 Product Development Innovation Services Startup Accelerator DESIGN SPRINTS, WORKSHOPS, EVENTS FIVE EXTERNAL STARTUPS
171. CORE DUAL-OPERATING SYSTEM TODAY NEW FUTURE
172. Preparation IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
173. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
174. ASSUMPTIONS PROTOTYPE TEST LEARN
175. Agenda Hacks…
176. Agenda: Shorter day - 10a to 4p Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
177. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
178. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
179. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
180. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
181. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
182. Liked/Learn/Surprised/Change
183. 1.. 2.. 3..
184. ctodd@freshtilledsoil.com #designsprint @iamctodd