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Design Sprint @ TWG

C. Todd Lombardo
September 30, 2016

Design Sprint @ TWG

Design Sprint workshop deck presented at TWG on 30-Sept-2016

C. Todd Lombardo

September 30, 2016
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  1. DESIGN SPRINT WORKSHOP 30-September-2016

  2. None
  3. Agenda

  4. Agenda: Design Sprints @ TWG TOPIC START END Welcome 10:30

    10:05 Design Sprint Overview 10:35 11:00 Understand: Hopes/Fears, Facts/Assumptions, WHO/DO, Problem Statement 11:00 12:00 Lunch Diverge: Job Stories, Six-ups, Storyboards 12:30 1:30 Converge: Decision Criteria + Assumption Matching 1:30 2:00 Converge: Sketch I, Ritual Dissent, Sketch II 2:00 2:30 Break Prototype: Paper Prototype 2:45 3:15 Test. User-Validation I and II 3:15 3:45 Sprint Debrief: What’s Next? 3:45 4:00 Workshop Retrospective, Integration, Agenda Hacks 4:00 4:30
  5. Ground Rules…

  6. 1. Write BIG and with a Sharpie/Marker 2. All Participate

    (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” 4. Keep going: four hours (to cover a whole week) 5. 6. Ground Rules
  7. Design Sprint Overview

  8. None
  9. For Sale: Socks. Three. Different Colors.

  10. A $5M Idea?

  11. A $25M Idea??

  12. None
  13. None
  14. Challenge 1 MAKE EVERYONE HAPPY IN 60 SECONDS

  15. Challenge 2 HIGH FIVE EVERYONE IN THE ROOM IN 60

    SECONDS
  16. YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!

  17. the goal Feasible Desirable Viable DO PEOPLE WANT IT? IS

    IT A BUSINESS? IS IT POSSIBLE?
  18. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  19. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016
  20. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  21. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

  22. It’s a tool. Treat it as such.

  23. Make Things People Want Make People Want Things > (or

    Need)
  24. Ready?

  25. 1. Go to groups 2. Card #1 [] Hobby of

    yours 3. Card #2 [] Favorite App 4. Shuffle + Pick one of each
  26. Card #2 [] Favorite App Card #1 [] Hobby []

    [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
  27. What’s the pitch? When: at a time when __________ What:

    [product] is the only ________ How: that _____________ Who: for ______________
  28. Example At a time when travel is frequent, but travelers

    plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who
  29. Agenda: Design Sprints @ TWG TOPIC START END Welcome 10:30

    10:05 Design Sprint Overview 10:35 11:00 Understand: Hopes/Fears, Facts/Assumptions, WHO/DO, Problem Statement 11:00 12:00 Lunch Diverge: Job Stories, Six-ups, Storyboards 12:30 1:30 Converge: Decision Criteria + Assumption Matching 1:30 2:00 Converge: Sketch I, Ritual Dissent, Sketch II 2:00 2:45 Prototype: Paper Prototype 2:45 3:15 Test. User-Validation I and II 3:15 3:45 Sprint Debrief: What’s Next? 3:45 4:00 Workshop Retrospective, Integration, Agenda Hacks 4:00 4:30
  30. Understand GET THE BACKGROUND Rules of the Design Sprint Parking

    Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
  31. YOU ARE HERE YOU WILL GET HERE

  32. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

  33. Hopes + Fears

  34. hopes fears

  35. Instructions 1. Each individual: a. Write “Hopes” on one color

    post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 5 MINUTES
  36. Assumptions: what you think you know

  37. CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO

    NOT LIFT YOUR PEN.
  38. None
  39. FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I

    know.. Insights? Insights?
  40. HI HI LO LO Importance Risk

  41. Instructions 1. Create a 2x2 grid 2. Individually place assumptions

    on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
  42. HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK

    HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  43. None
  44. Who? | Do?

  45. 20 MINUTES

  46. Who Do Sponsors Board Members VP Development Donate $5K/program Recommend

    sponsors Sign off event concept
  47. Instructions 1. Create two columns, “Who” and “Do” 2. Note

    each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 20 MINUTES
  48. Personas

  49. Instructions 1. On a flip chart, sketch out areas for:

    Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders
  50. None
  51. None
  52. What’s their journey?

  53. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS
  54. None
  55. None
  56. None
  57. None
  58. What are you solving for?

  59. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT

  60. None
  61. What are you solving for? really

  62. ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

  63. Reframe?

  64. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES! 10 MINUTES
  65. YOU WERE HERE YOU WILL GET HERE YOU ARE HERE

  66. Daily Retrospective

  67. Daily Retro 1. What was awesome today? 2. What should

    we change to make tomorrow more awesome?
  68. Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand

    Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
  69. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
  70. When ___ I need__ So that___ JOB STORY SIX UP

    STORYBOARD
  71. Job Stories

  72. “Job?”

  73. When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

  74. When it’s 3pm and I’m sleepy, I need a pick-me-up,

    so that I can be alert for my team.
  75. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
  76. Instructions 1. Identify one phase of a Journey map to

    focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 10 MINUTES
  77. Six-ups

  78. None
  79. MOAR Ideas?!

  80. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine

    A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
  81. None
  82. None
  83. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the

    job-story 2. One idea in 50 (or 38) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 5 MINUTES
  84. Storyboards

  85. None
  86. None
  87. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2

    FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
  88. Instructions 1. Pick one idea square from a 6-up 2.

    Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 10 MINUTES
  89. JOB STORY SIX-UP STORY BOARD

  90. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  91. Daily Retrospective

  92. Daily Retro 1. What was awesome about today? 2. What

    should we change to make tomorrow more awesome? 3. What did you learn today?
  93. YOU WILL GET HERE YOU ARE HERE YOU STARTED HERE

    YOU WERE HERE
  94. Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION

    CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
  95. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  96. Ranking with $100 Test

  97. Instructions: Assumptions 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets

    “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 10 MINUTES
  98. None
  99. Assumption Table

  100. Test by …? Valid if…? Assumption

  101. None
  102. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 or 3 assumptions (workshop only) 15 MINUTES
  103. None
  104. None
  105. None
  106. None
  107. Test by …? Valid if…? Storyboard Assumption Alternative

  108. None
  109. None
  110. Instructions: Alternative 1. Match elements from the storyboards to the

    assumptions 2. If time allows, explore alternatives
  111. Sketching I

  112. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption 7 MINUTES
  113. None
  114. None
  115. Ritual Dissent

  116. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. Others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 5 MINUTES
  117. Sketching II

  118. Critique

  119. Types of Feedback Reactive Directive Critique

  120. Three Types of Feedback OH MY, THAT IS HORRIBLE! A

    DRUNKEN (BLIND) PARAKEET COULD DO BETTER THAT’S GREAT, I LOVE IT!! Reactive Directive Critique
  121. Three Types of Feedback YOU SHOULD HAVE MADE THIS A

    LINE CHART RATHER THAN A BAR CHART I WOULD HAVE… Reactive Directive Critique
  122. ..PLACING THE BALANCE A THE BOTTOM IN THE SAME SIZE

    AND COLOR AS OTHER NUMBERS.. Three Types of Feedback IF THIS OBJECTIVE IS TO MAKE USERS CONSIDER THEIR BANK BALANCE… TELL ME WHERE YOU ARE IN YOUR DESIGN PROCESS.. ..ISN’T EFFECTIVE BECAUSE IT’LL GET LOST Reactive Directive Critique
  123. 1. What are the objectives? 2. What design elements relate

    to those objectives? 3. How are those elements achieving, enabling or preventing those objectives? 4. Why are / Why aren’t they? Critique Framework Source: Adam Connor
  124. Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions

    Define Tasks Confirm Interview WRAP-UP Daily Retrospective
  125. None
  126. Prototypes MINIMIM VIABLE CONCEPTS

  127. Physical Prototypes

  128. None
  129. None
  130. None
  131. None
  132. Digital Prototypes

  133. 133 Lo Hi Interactive Fidelity Hi

  134. None
  135. None
  136. None
  137. None
  138. Service Prototypes

  139. Types or Service Prototype ◦ Concept Model ◦ Scenario ◦

    Role-Playing ◦ Physical Model
  140. Concept Model

  141. Scenario

  142. Role Play

  143. Physical Model

  144. Physical Model

  145. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 20 MINUTES
  146. How to listen

  147. Listening 201 ◦ Open ended questions. Let them describe it,

    not you! ◦ Two ears and one mouth. Use in proportion. ◦ It’s not about you. This is not a promotional opportunity. ◦ Be interested, not interesting.
  148. Questions or Topics?

  149. Topic Map ◦ Make a list of topics related to

    your next interview ◦ No questions! ◦ Interview: 3 minutes ◦ Debrief
  150. What simple rules do you suggest?

  151. Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

  152. None
  153. 1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions

  154. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 10 MINUTES
  155. Be curious as all @&#%

  156. None
  157. None
  158. Test 1

  159. Test 2

  160. Retrospective what worked? ..was validated? ..did you learn?

  161. None
  162. Workshop Goals 1º - Learn the Design Sprint approach 2º

    - Peel off Post-Its properly
  163. Let’s Review…

  164. Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X

    1º 2º 3º
  165. Integrating into (your company)

  166. “What Do I Do Now?!?”

  167. IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

  168. None
  169. H4 H3 Innovation Emerging Scaling Operating Problem/Solution Product/Market Efficiency (core)

    H2 H1 Scale
  170. H4 H3 H2 H1 Product Development Innovation Services Startup Accelerator

    DESIGN SPRINTS, WORKSHOPS, EVENTS FIVE EXTERNAL STARTUPS
  171. CORE DUAL-OPERATING SYSTEM TODAY NEW FUTURE

  172. Preparation IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY

    TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
  173. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Define Understand

    Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  174. ASSUMPTIONS PROTOTYPE TEST LEARN

  175. Agenda Hacks…

  176. Agenda: Shorter day - 10a to 4p Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
  177. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
  178. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand

    Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
  179. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack
  180. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
  181. Life is too short to build something nobody wants. Ash

    Maurya AUTHOR, RUNNING LEAN
  182. Liked/Learn/Surprised/Change

  183. 1.. 2.. 3..

  184. ctodd@freshtilledsoil.com #designsprint @iamctodd