Design Sprint Workshop - BPMA

Slides from Design Sprint Workshop held at Fresh Tilled Soil on behalf of the Boston Product Management Association (BPMA)

Transcript

1. design s Richard Banfield C. Todd Lombardo Trace Wax
2. How do you know your product idea is any good?
4. MAKE THINGS PEOPLE WANT
5. MAKE THINGS PEOPLE WANT >
6. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >
8. Source: WSJ
10. design
12. https://github.com/thoughtbot/design-sprint
13. NAMES design sprint
14. design spike
15. product discovery
16. discovery session
17. deep dive
18. discovery sprint
19. ! Understand Diverge Converge Build Test
20. ! Understand Diverge Converge Build Test
21. Source: gv.com; thoughtbot.com; smashngmagazine.com
22. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate
23. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
24. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
25. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
26. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE
28. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective
29. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
30. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
31. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
32. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
33. what a sprint can do
34. what a sprint cannot do
35. prepare Get Ready Why a Sprint? Goals & Objectives Inputs (Research, etc) Roles Logistics Supplies
36. why a sprint?
37. goals & objectives
38. inputs
39. roles
40. logistics & supplies
41. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
42. review research
43. pitch practice
44. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
45. goals & anti-goals
46. review research Existing Product, Competitors, and Substitutes
47. facts, assumptions, questions
49. assumptions questions facts
50. assumptions questions facts
51. review past work
52. what’s an assumption?
53. Connect 9 dots Use four straight lines or less Do not lift pen once you start No reversing
54. Connect 9 dots Use four straight lines or less Do not lift pen once you start No reversing
57. questions
58. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
59. problem statement
60. so.. what’s the problem?
62. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
63. who | do
64. personas
65. user journey
67. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
68. daily retro
69. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 8-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
70. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
71. pitch practice
72. background recap
73. job stories
74. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.
75. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 8-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
76. mind map
77. 8-up: eight different ideas in 5 minutes
79. storyboard
81. silent critique
82. group critique
83. supervote
84. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
85. daily retro
86. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Diverge $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
87. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Diverge $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
88. pitch practice
89. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
90. recap diverge
91. assumptions table $100 test
93. identify alternatives
94. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
95. team sketching I
96. ritual dissent
97. team sketching II
98. final sketch
99. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
100. daily retro
101. build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
102. build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
104. prototype
105. 90 Lo Hi Interactive Fidelity Hi
106. paper prototype
107. http://uxmag.com/
108. build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
109. Pre-roll questions Tasks / Interview Post-roll questions
110. confirm appointments!!
111. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Sprint Retrospective
112. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Sprint Retrospective
114. what .. worked? ..was validated?
115. retrospective
116. what’s next?
117. ! Understand Diverge Converge Build Test
118. } } } DESIGN SPRINT JUMP START AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4
119. Life is too short to build something nobody wants “ -Ash Maurya
120. design