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Intro to Design Thinking
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C. Todd Lombardo
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June 23, 2014
Design
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Intro to Design Thinking
Workshop at IE Business School
C. Todd Lombardo
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June 23, 2014
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Transcript
designThinking
What is DESIGN?
Enough talk..!
Let’s design something...!
the goal
Design the ideal wallet
None
What did you design?
You created YOUR bias
Let’s try it differently...
Interview your neighbor. repeat.
None
Re-Frame the Problem
Um... What’s a reframe?
A $1,000,000 Mistake
A $1,000,000 Mistake education
None
None
generate solutions
None
get feedback. learn. Iterate.
None
None
make. test. learn.
None
None
so what just happened?
None
design the wallet.
interview. insights. reframe. WHO DID YOU DESIGN FOR?
ideate.
iterate. Feedback.
test. learn.
B. A.
B. A.
there are frameworks
and frameworks
and more frameworks
IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE
they’re pretty similar