Sprinting to Innovation

Sprinting to Innovation

Talk from Lean Startup Circle Boston, held at Microsoft's NERD Center.

Video here: https://youtu.be/yFozABnSREI

7cbd3f5f922d798cc312eaf596de7ae6?s=128

C. Todd Lombardo

October 24, 2013
Tweet

Transcript

  1. SPRINTING TO INNOVATION C. Todd Lombardo @iamctodd Ethan Bagley @ebagslolz

  2. We work here (and we do this all the time)

    @iamctodd @ebagslolz
  3. How do you know if an idea is any good?

  4. Research Insights Ideation Prototype Test

  5. research

  6. A = Interviewer B = Speaker c = Observer

  7. Observation Observation

  8. One Minute...

  9. C = Interviewer A = Speaker B = Observer

  10. One Minute...

  11. B = Interviewer C = Speaker A = Observer

  12. One Minute...

  13. What did you.. see? HEAR? OBSERVE?

  14. insights

  15. Observation Observation Insight Trend Market Data

  16. “I like chocolate ice cream” Hand get messy because of

    dripping Like sweet, need portable clean-up
  17. So what’s the problem?

  18. five Minutes...

  19. Reframe it

  20. Too Broad HMW redesign dessert? Just Right HMW redesign ice-cream

    to be more portable? Too Narrow HMW design a cone for ice cream that won’t drip?
  21. Two Minutes...

  22. What are you solving for?

  23. Ideation

  24. rules: Individual 1st defer judging quaNTITY over QuaLity

  25. 6-up: six different ideas in 5 minutes

  26. None
  27. FIVE MinuteS...

  28. Dot vote VENN DIAGRAM 2X2 MATRIX CONVERGE:

  29. Thought Process Evolution Observation Insight Trend Refined Problem

  30. prototype

  31. make. test. learn.

  32. What is the most important question to answer? How might

    we test it? Make a tangible artifact to test
  33. Diagram role-play Model Mockup

  34. Example

  35. FIVE MinuteS...

  36. TEST

  37. TEST WITH TWO DIFFERENT TEAMS

  38. TWO MinuteS per test

  39. Tip: don’t try to sell it!

  40. WHAT WORKED..? good? Bad? Unexpected?

  41. so... what just happened?

  42. there are frameworks

  43. and frameworks

  44. and more frameworks

  45. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE

  46. they’re all quite similar

  47. THANKS!! @iamctodd @ebagslolz