Sprinting to Innovation

Talk from Lean Startup Circle Boston, held at Microsoft's NERD Center.

Video here: https://youtu.be/yFozABnSREI

Transcript

1. SPRINTING TO INNOVATION C. Todd Lombardo @iamctodd Ethan Bagley @ebagslolz
2. We work here (and we do this all the time) @iamctodd @ebagslolz
3. How do you know if an idea is any good?
4. Research Insights Ideation Prototype Test
5. research
6. A = Interviewer B = Speaker c = Observer
7. Observation Observation
8. One Minute...
9. C = Interviewer A = Speaker B = Observer
10. One Minute...
11. B = Interviewer C = Speaker A = Observer
12. One Minute...
13. What did you.. see? HEAR? OBSERVE?
14. insights
15. Observation Observation Insight Trend Market Data
16. “I like chocolate ice cream” Hand get messy because of dripping Like sweet, need portable clean-up
17. So what’s the problem?
18. five Minutes...
19. Reframe it
20. Too Broad HMW redesign dessert? Just Right HMW redesign ice-cream to be more portable? Too Narrow HMW design a cone for ice cream that won’t drip?
21. Two Minutes...
22. What are you solving for?
23. Ideation
24. rules: Individual 1st defer judging quaNTITY over QuaLity
25. 6-up: six different ideas in 5 minutes
27. FIVE MinuteS...
28. Dot vote VENN DIAGRAM 2X2 MATRIX CONVERGE:
29. Thought Process Evolution Observation Insight Trend Refined Problem
30. prototype
31. make. test. learn.
32. What is the most important question to answer? How might we test it? Make a tangible artifact to test
33. Diagram role-play Model Mockup
34. Example
35. FIVE MinuteS...
36. TEST
37. TEST WITH TWO DIFFERENT TEAMS
38. TWO MinuteS per test
39. Tip: don’t try to sell it!
40. WHAT WORKED..? good? Bad? Unexpected?
41. so... what just happened?
42. there are frameworks
43. and frameworks
44. and more frameworks
45. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE
46. they’re all quite similar
47. THANKS!! @iamctodd @ebagslolz