Minimum Effort: Viable Product

A talk I presented at Hatch Conference 2015 - explaining to startups and SMEs why they should look at using minimum viable product processes in whatever they are doing.

Transcript

1. Minimum Effort: Viable Product @rosschapman
2. – Eric Ries “The minimum viable product is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on.”
3. MVP = core features we can ship asap for some customers No more!
4. No Twisty, no more Features for you. FEATURES
5. Tests a product hypothesis with minimal resources
6. Get the product to early customers as soon as possible
7. driverlayer.com
8. Lean = (Build, Measure, Learn)
9. Learn early. Succeed faster.
10. Buffer launched without a product
11. Dropbox started out as an MVP
13. 1. As a user I want to… • Discover where I can sit and get WiFi in Newcastle, so I can work • Find out if it serves good coffee, so I can drink a nice cup of coffee (d’uh?!) • See if it is a nice place to work, so I can concentrate and do good work
14. 1. As a user I want to… • Discover where I can sit and get WiFi in Newcastle, so I can work • Find out if it serves good coffee, so I can drink a nice cup of coffee (d’uh?!) • See if it is a nice place to work, so I can concentrate and do good work
15. 2. Features • Responsive web, Android and iOS • Location-enabled • in-App map

16. 2. Features • Responsive web, Android and iOS (popular) • Location-enabled (not useful enough without) • in-App map (a list will be fine & send users to Apple Maps for directions)
17. – Christopher Bank, TNW “…go out and build it. Think about the biggest assumption your product is making and build a minimum viable product that tests that hypothesis in the market"
18. Fail fast. Fail cheap.
19. “What is the smallest or least complicated problem that the customer will pay us to solve?” – Steve Blank
20. More about focus than anything else
21. @rosschapman Further reading Eric Reis, The Lean Startup