© innovation copilots 2022
TECHNOLOGICAL READINESS
+5 years
The technology appears in a lab
with first proof of concept.
Tech transfer cells try to push
the idea to private investors.
Startups pre-Series A.
Specific trade exhibitions start to
discuss the barrier to adoption.
2-3 years
Media hype starts to kick-off.
Prototypes exist in the industry,
and small-scale applications are
tested in controlled
environments.
Startups Series A and B.
Beta versions appear on the
market for early adopters.
1 year
Startups Series C and on.
Technology starts to be
mainstream in specific vertical
early markets.
Technology is accepted and
embedded in everyday life for
most of us.
1
2
5
3
4
7
6
5 years
Research
2-3 years
Spin-off,
startups ready
to scale
1 year
Scaling up as
we speak!
TECHNOLOGICAL
READINESS
MARKET
READINESS
15% 5%
MARKET READINESS
0.5%
Social or demographic changes
start to be detected through global
turn-around in the economy or in
the age pyramid.
Prospective studies try to make
sense of the changes by proposing
scenario for the future.
First tribes or groups start to
embody this change and
sometimes in radical ways,
adopting new lifestyles.
2-3%
Some regions, small cities or
neighbourhoods in large cities, are
identified as clusters where the
communities adopting the new
lifestyle regroup.
Media hype starts to kick off.
Local politic powers or consumer
groups start to defend and
promote this change.
Main stream consumers start to
adopt some parts of the change as
a fashion, or a niche offer.
10-15%
Main stream market simplify and
expand the change to absorb it.
0.5%
EXPLORATION
ZONE
TRANSITION
ZONE
ACCESS TO CORE
MARKET
Core strategy: MONITOR A PORTFOLIO
Invest minimal ressources to cover as many options
as possible and keep your finger on the pulse.
ROIs:
Disprove early on dead-ends and don’t get caught
upon the hype + Detect possible candidates worth
investing more resources before everyone else
know about them (contract early on small amounts
for a PoC whenever possible).
Don’t try to value the future business (too soon)
but de-risk opportunities.
Core strategy: PROJECTS TEST AND LEARN
Prototype techs or businesses that have clear
interest and a fair survival chance.
ROIs:
Understand how to make use of the project to
sustain your processes or enhance your efficiency,
cost structure, etc — or — how to create new
market opportunities.
The transition from an innovation to the market is
never linear. Until you have prototyped you won’t
know what is the value for the business.
90
Projects
on the radar
25
Projects
in MVB mode
5
Projects
live
Core strategy: PIPELINE WITH A BUSINESS PLAN
Test the business model with go / no-go milestones
and get to production — or — market.
ROIs:
Be effective at playing catch-up when needed with
a clear business plan and minimal overheads.
(Too soon zone)
FROM PIPELINE TO PORTFOLIO
icopilots
bhartzer
jmdc
macloud
openwork
abnoumaru
elyza
recruitengineers
leverages
progmat
safie_recruit
questresearch
panda_program
aleyda
gr2m
bkeepers
lemiorhan
marcelosomers
orderedlist
davidbonilla
danielanewman
lara
colly
productmarketing