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From Pipeline to Portfolio Innovation

From Pipeline to Portfolio Innovation

Innovation Copilots
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August 09, 2022
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  1. © innovation copilots 2022
    TECHNOLOGICAL READINESS


    +5 years


    The technology appears in a lab
    with first proof of concept.


    Tech transfer cells try to push
    the idea to private investors.


    Startups pre-Series A.


    Specific trade exhibitions start to
    discuss the barrier to adoption.


    2-3 years


    Media hype starts to kick-off.


    Prototypes exist in the industry,
    and small-scale applications are
    tested in controlled
    environments.


    Startups Series A and B.


    Beta versions appear on the
    market for early adopters.


    1 year


    Startups Series C and on.


    Technology starts to be
    mainstream in specific vertical
    early markets.


    Technology is accepted and
    embedded in everyday life for
    most of us.
    1
    2
    5
    3
    4
    7
    6
    5 years


    Research
    2-3 years


    Spin-off,
    startups ready
    to scale
    1 year


    Scaling up as
    we speak!
    TECHNOLOGICAL
    READINESS
    MARKET


    READINESS
    15% 5%
    MARKET READINESS


    0.5%


    Social or demographic changes
    start to be detected through global
    turn-around in the economy or in
    the age pyramid.


    Prospective studies try to make
    sense of the changes by proposing
    scenario for the future.


    First tribes or groups start to
    embody this change and
    sometimes in radical ways,
    adopting new lifestyles.


    2-3%


    Some regions, small cities or
    neighbourhoods in large cities, are
    identified as clusters where the
    communities adopting the new
    lifestyle regroup.


    Media hype starts to kick off.


    Local politic powers or consumer
    groups start to defend and
    promote this change.


    Main stream consumers start to
    adopt some parts of the change as
    a fashion, or a niche offer.


    10-15%


    Main stream market simplify and
    expand the change to absorb it.
    0.5%
    EXPLORATION
    ZONE
    TRANSITION


    ZONE
    ACCESS TO CORE
    MARKET
    Core strategy: MONITOR A PORTFOLIO


    Invest minimal ressources to cover as many options
    as possible and keep your finger on the pulse.


    ROIs:


    Disprove early on dead-ends and don’t get caught
    upon the hype + Detect possible candidates worth
    investing more resources before everyone else
    know about them (contract early on small amounts
    for a PoC whenever possible).


    Don’t try to value the future business (too soon)
    but de-risk opportunities.
    Core strategy: PROJECTS TEST AND LEARN


    Prototype techs or businesses that have clear
    interest and a fair survival chance.


    ROIs:


    Understand how to make use of the project to
    sustain your processes or enhance your efficiency,
    cost structure, etc — or — how to create new
    market opportunities.


    The transition from an innovation to the market is
    never linear. Until you have prototyped you won’t
    know what is the value for the business.
    90


    Projects


    on the radar
    25


    Projects


    in MVB mode
    5


    Projects


    live
    Core strategy: PIPELINE WITH A BUSINESS PLAN


    Test the business model with go / no-go milestones
    and get to production — or — market.


    ROIs:


    Be effective at playing catch-up when needed with
    a clear business plan and minimal overheads.


    (Too soon zone)
    FROM PIPELINE TO PORTFOLIO

    View Slide

  2. © innovation copilots 2022
    T1
    T2
    T3
    TECHNOLOGY
    READINESS
    FROM PIPELINE TO PORTFOLIO

    View Slide

  3. © innovation copilots 2022
    The 120 “rule”


    Not maths, but stats…
    5%
    15%


    0.5%
    30


    Design Fiction


    Prospective


    Foresight
    3O


    Weak signals monitoring


    Learning expeditions
    10


    Trend analysis


    Intrapreneurship
    10


    Design studio


    Corporate incubation
    10


    Reactive CVC


    Open innovation
    30


    In-house R&D


    Deeptech partnerships


    Strategic CVC
    CŒUR


    DE MARCHÉ
    ROI technical


    ROI exploratory


    ROI strategic


    ROI cultural


    ROI know-hows


    ROI business


    ROI brand
    TECHNOLOGICAL
    READINESS
    MARKET


    READINESS
    5 years


    Research
    2-3 years


    Spin-off,
    startups ready
    to scale
    1 year


    Scaling up as
    we speak!
    FROM PIPELINE TO PORTFOLIO

    View Slide

  4. © innovation copilots 2022
    5
    7
    6
    1
    2
    3
    4
    5 years


    Research
    2-3 years


    Spin-off,
    startups ready
    to scale
    1 year


    Scaling up as
    we speak!
    TECHNOLOGICAL
    READINESS
    CHASM
    HYPE
    Innovation is non-linear!


    Technologies cycle through many
    iterations before stabilizing and unlocking
    scale potential and cost-efficiency.


    mRNAs vaccines have been in R&D for 15
    years to prevent cancers, before proving
    critical for Covid.


    Market adoption can usually start well
    with early-adopters but then never cross
    the “chasm” to the core market.


    We’ve had AR and VR technologies ready
    for years and used in many small vertical
    markets, but still never going mainstream.



    MARKET


    READINESS
    15% 5% 0.5%
    90


    Projects


    on the radar
    25


    Projects


    in MVB mode
    5


    Projects


    live
    FROM PIPELINE TO PORTFOLIO

    View Slide

  5. © innovation copilots 2022
    FROM PIPELINE TO PORTFOLIO
    1. Consider each project or
    startup potentially
    interesting for the group
    2. Assess where they are in
    term of T/M readiness
    3. Pin them on the radar
    Tech Field
    (Foodtech,
    Automation, ….)

    View Slide