Tech Summit Amsterdam, 28 March 2023

My keynote for Tech Summit Europe in Amsterdam explains how to get your corporate incubation program from "innovation theatre" back on ROI track within a few weeks. No vague injunctions or fuzzy motivational speech. Just practical and very actionable steps.

Transcript

1. 5 Practical Steps To
   Ensure Your Corporate
   Innovation Program Is
   Not Killed After 18
   Months
   Philippe Méda
   philippe@icopilots.com
   @icopilots
   

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3. 2008 ... Now
   –
   Europe / Shanghai / Tokyo
   –
   Startup ecosystems
   –
   Blue chip companies
   –
   International Brands
   –
   From retail to defence systems
   –
   Haarlem
   –
   

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4. Battle scars
   

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5. The death of the
   innovation
   theatre
   Finally?
   

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6. Pipeline
   Fallacy
   

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7. Reassurance
   or Results?
   Linear process
   –
   Deterministic
   –
   Visionary
   –
   Portfolio
   –
   

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9. 5 Steps
   12 Weeks
   Week Key Step
   1 Assign 3 ROIs per
   project
   3 Find 2 Internal
   customer
   6 Connect with
   competitors
   9 Pool intrapreneurs
   12 Disconnect from PR
   

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10. 5 Steps
    12 Weeks
    Week Key Step
    1 Assign 3 ROIs per
    project
    3 Find 2 Internal
    customer
    6 Connect with
    competitors
    9 Pool intrapreneurs
    12 Disconnect from PR
    

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11. Being
    smart
    only buys
    you in
    

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12. Optionality
    Nassim Nicholas TALEB
    

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13. Failsafe UPSIDE
    Optionality
    

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16. Also? Forensic
    mode on
    past
    projects!
    

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17. 5 Steps
    12 Weeks
    Week Key Step
    1 Assign 3 ROIs per
    project
    3 Find 2 Internal
    customer
    6 Connect with
    competitors
    9 Pool intrapreneurs
    12 Disconnect from PR
    

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18. Process + Tech ROI
    

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19. Internal
    customer vs.
    Company's ROIs
    Transferability
    

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20. If you'd
    followed
    your 2021
    pipeline...
    ( brand + culture ROI )
    

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21. What if?
    Blockchain-based-AI-gamifying-non-
    fungible-tokens!
    

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22. Dead-end?
    Scouting ROI
    

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23. 5 Steps
    12 Weeks
    Week Key Step
    1 Assign 3 ROIs per
    project
    3 Find 2 Internal
    customer
    6 Connect with
    competitors
    9 Pool intrapreneurs
    12 Disconnect from PR
    

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24. Coopetition
    Brand insulation
    Co-investment
    Standardisation
    Market priming
    Value-chain activation
    

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25. Rudeltaktik
    Open innovation center
    Intrapreneurship program
    Foresight / Prospective
    Market research
    R&D
    CVC
    ...
    → Regions
    

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26. 5 Steps
    12 Weeks
    Week Key Step
    1 Assign 3 ROIs per
    project
    3 Find 2 Internal
    customer
    6 Connect with
    competitors
    9 Pool intrapreneurs
    12 Disconnect from PR
    

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29. $$# 5 Steps
    12 Weeks
    Week Key Step
    1 Assign 3 ROIs per
    project
    3 Find 2 Internal
    customer
    6 Connect with
    competitors
    9 Pool intrapreneurs
    12 Disconnect from PR
    

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30. → Focus on proper ROI
    → Alleviate expectations build-up
    → Stay away from tech hype
    → Activate 'proper' internal customers
    

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32. What are the best
    corporate
    innovation
    program in
    Europe?
    

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34. The ROI of an innovation
    program is not to predict
    where the next big
    success will be. No one
    can.
    It emerges when you have created enough options to have
    multiple lead times no matter what happens. And can quickly
    activate them with a thoughtful diversity of talents.
    

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35. Kickstart? Sell an exploration project
    to an internal stakeholder
    with a team that will
    deliver strategic insights
    within 3 months...
    Onboarding sales
    

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36. 5 Steps
    12 Weeks
    Week Key Step
    1 Assign 3 ROIs per
    project
    3 Find 2 Internal
    customer
    6 Connect with
    competitors
    9 Pool intrapreneurs
    12 Disconnect from PR
    

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37. Thanks!
    Philippe Méda
    philippe@icopilots.com
    @icopilots
    Q/A
    5 Practical Steps To
    Ensure Your Corporate
    Innovation Program Is
    Not Killed After 18
    Months.
    

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