Tech Summit Amsterdam, 28 March 2023

My keynote for Tech Summit Europe in Amsterdam explains how to get your corporate incubation program from "innovation theatre" back on ROI track within a few weeks. No vague injunctions or fuzzy motivational speech. Just practical and very actionable steps.

Transcript

1. 5 Practical Steps To Ensure Your Corporate Innovation Program Is Not Killed After 18 Months Philippe Méda philippe@icopilots.com @icopilots
3. 2008 ... Now – Europe / Shanghai / Tokyo – Startup ecosystems – Blue chip companies – International Brands – From retail to defence systems – Haarlem –
4. Battle scars
5. The death of the innovation theatre Finally?
6. Pipeline Fallacy
7. Reassurance or Results? Linear process – Deterministic – Visionary – Portfolio –
9. 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
10. 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
11. Being smart only buys you in
12. Optionality Nassim Nicholas TALEB
13. Failsafe UPSIDE Optionality
16. Also? Forensic mode on past projects!
17. 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
18. Process + Tech ROI
19. Internal customer vs. Company's ROIs Transferability
20. If you'd followed your 2021 pipeline... ( brand + culture ROI )
21. What if? Blockchain-based-AI-gamifying-non- fungible-tokens!
22. Dead-end? Scouting ROI
23. 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
24. Coopetition Brand insulation Co-investment Standardisation Market priming Value-chain activation
25. Rudeltaktik Open innovation center Intrapreneurship program Foresight / Prospective Market research R&D CVC ... → Regions
26. 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
29. $$# 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
30. → Focus on proper ROI → Alleviate expectations build-up → Stay away from tech hype → Activate 'proper' internal customers
32. What are the best corporate innovation program in Europe?
34. The ROI of an innovation program is not to predict where the next big success will be. No one can. It emerges when you have created enough options to have multiple lead times no matter what happens. And can quickly activate them with a thoughtful diversity of talents.
35. Kickstart? Sell an exploration project to an internal stakeholder with a team that will deliver strategic insights within 3 months... Onboarding sales
36. 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR
37. Thanks! Philippe Méda philippe@icopilots.com @icopilots Q/A 5 Practical Steps To Ensure Your Corporate Innovation Program Is Not Killed After 18 Months.