Our Manifesto - Innovation Copilots

1. Innovation is the change you bring to the market

Patent portfolios or R&D expenditures don't define innovation.It's about the magnitude of market transformation you unlock. We believe a restaurant chain can be as innovative as a pharmaceutical lab.

2. Always start with your culture

Your culture has limitations and strengths that must be acknowledged and leveraged. Contrary to textbook innovation frameworks, we understand that every company has a distinct culture. You're not Apple in 2007 or Toyota in the 1970s. One-size-fits-all innovation solutions don't exist. Innovation is a personal journey.

3. There is no method

Innovation is a contact sport. There is no reproducible method for innovating. No seven-step guide toward success, no expert IT system or algorithm to give you the best answer, no magical questions, and no typical journey. But they are efficient tools and heuristics that you shouldn't have to learn as you go. Just like with boxing, preparation is key.

4. Bridge silos and markets

There is no siloed market for innovators. Lucky we have a proven track record of delivering market and cultural changes across diverse industries, from SaaS to retail banking, luxury, biotech, and automotive. And we have the expertise to onboard customer-centric as well as engineering-focused teams to drive innovation forward.

5. Copiloting rather than advising

No one knows perfectly what you should do and there's no on-the-shelf solution to your innovation questions. But whatever your project’s size and ambition, the compounded experience of fifteen years navigating the treacherous waters of technology and market changes does make a difference. And we can save you time. A lot of time. In the end, though, we should never be indispensable, and the best assessment of our work is that soon enough, you don't need us anymore.

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