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El Rol de Producto en MURAL: Como decidimos y como construimos
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IDF Buenos Aires
April 19, 2018
Design
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El Rol de Producto en MURAL: Como decidimos y como construimos
IDF Buenos Aires
April 19, 2018
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Transcript
Product at MURAL April 2018
Disclaimer
None
1. Who am I? 2. What is MURAL? 3. How
is Product organized at MURAL? 4. How do we make decisions? 5. How do we build things?
Who am I? Agustin Soler Co-founder MURAL Head of Product
8 years in product positions
2008
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2011
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60K MAUs 4.7M ARR 2K+ Customers 45 Employees
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Product at MURAL
Product Design Dev
Marketing Sales Customer Success Biz Dev Product Design Dev
Marketing Sales Customer Success Biz Dev Product Design Dev
Support Product Design Engineering QA Customer Success Go to Market
Customer Success Devops BizOps
How we work?
We first decide what to do, then we do it
Decide 2 weeks Do 10 weeks
Decide what to do…
Review ➜ OKRs ➜ Big Projects ➜ Backlog ➜ Presentation
Decide what to do…
Decide ➜ Review ➜ Retrospective
Decide ➜ Review ➜ OKRs Review
Decide ➜ OKRs ➜ Positioning Statement
Decide ➜ OKRs ➜ Personas
Decide ➜ OKRs ➜ Job Map & Scenario https://beta.mural.co/t/murally-org/m/murally-org/1500173684187/265e2104e2293068a9fb278db5b41a47f066cf7b
Decide ➜ OKRs ➜ Feedback Gathering
Decide ➜ Big Projects ➜ Icebox
Research Interviews Ethnography Usability tests User feedback NPS feedback Fullstory
Metrics Customer Support Tickets JTBD Surveys Netnography (MPro)
None
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Decide ➜ Big Projects ➜ Metrics Deep Dive
Decide ➜ Big Projects ➜ Metrics Deep Dive
Decide ➜ Backlog ➜ Estimation
Decide ➜ Backlog ➜ Allocation
Decide ➜ Backlog ➜ Backlogs
Decide ➜ Backlog ➜ Burn-ups https://docs.google.com/spreadsheets/d/1ild8V6TAeD7WvLMNIdoArJ5wlT3yefgjYzPVo9JMiH8/edit#gid=2112899818
Decide ➜ Presentation ➜ Roadmap & Presentation https://beta.mural.co/t/murally-org/m/murally-org/1522807778866/0d67c0266f0e191a6bc988b2aa44f192e806acb7
Then we do it…
Backlog ➜ Sprint ➜ Release ➜ Review ➜ Learn Then
we do it…
Do ➜ Backlog ➜ Estimated & Prioritised +
Do ➜ Sprint ➜ Design Weekly
Do ➜ Sprint ➜ Design Process https://docs.google.com/document/d/1UjBEtukJmjkqsYU4DlmJ50OIrQkvrE7LGT1yH0mDwCY/edit
Do ➜ Sprint ➜ Design Flow
Do ➜ Sprint ➜ Dev Weekly
Do ➜ Release ➜ Board of Issues
Do ➜ Release ➜ Release Train Beta Master Live A/B
Do ➜ Release ➜ Internal Announcement
Do ➜ Release ➜ External Announcement
Do ➜ Release ➜ Product Report
Do ➜ Learn ➜ Learnings https://docs.google.com/spreadsheets/d/1pO6yhaYLCF8XuYmMx9ApR-7SouxpBAWfT7UaGmqpELc/edit#gid=1020421458
Do ➜ Learn ➜ Update Roadmap https://beta.mural.co/t/murally-org/m/murally-org/1522807778866/0d67c0266f0e191a6bc988b2aa44f192e806acb7
Do ➜ Learn ➜ Update Burn-ups https://docs.google.com/spreadsheets/d/1ild8V6TAeD7WvLMNIdoArJ5wlT3yefgjYzPVo9JMiH8/edit#gid=2112899818
Tools & Resources
https://product.mural.co
Sketch, Principle, Marvel App, Keynote, Gmail, Amplitude, Metabase, Paper, and
any other tool that helps us get the job done…
We first decide what to do, then we do it
Thank you! @agussoler
Solving a problem Making it easy to start Making it
easy to use Making it fast Making it reliable Making it secure
Solving a problem Complete solution Making it easy to start
Onboarding Making it easy to use Usability Making it fast Performance Making it reliable Bugs & Uptime Making it secure Security