El Rol de Producto en MURAL: Como decidimos y como construimos

1. Product at MURAL April 2018
2. Disclaimer
4. 1. Who am I? 2. What is MURAL? 3. How is Product organized at MURAL? 4. How do we make decisions? 5. How do we build things?
5. Who am I? Agustin Soler Co-founder MURAL Head of Product 8 years in product positions
16. 60K MAUs 4.7M ARR 2K+ Customers 45 Employees
24. Product at MURAL
25. Product Design Dev
26. Marketing Sales Customer Success Biz Dev Product Design Dev
27. Marketing Sales Customer Success Biz Dev Product Design Dev
28. Support Product Design Engineering QA Customer Success Go to Market Customer Success Devops BizOps
29. How we work?
30. We first decide what to do, then we do it
31. Decide 2 weeks Do 10 weeks
32. Decide what to do…
33. Review ➜ OKRs ➜ Big Projects ➜ Backlog ➜ Presentation Decide what to do…
34. Decide ➜ Review ➜ Retrospective
35. Decide ➜ Review ➜ OKRs Review
36. Decide ➜ OKRs ➜ Positioning Statement
37. Decide ➜ OKRs ➜ Personas
38. Decide ➜ OKRs ➜ Job Map & Scenario https://beta.mural.co/t/murally-org/m/murally-org/1500173684187/265e2104e2293068a9fb278db5b41a47f066cf7b
39. Decide ➜ OKRs ➜ Feedback Gathering
40. Decide ➜ Big Projects ➜ Icebox
41. Research Interviews Ethnography Usability tests User feedback NPS feedback Fullstory Metrics Customer Support Tickets JTBD Surveys Netnography (MPro)
46. Decide ➜ Big Projects ➜ Metrics Deep Dive
47. Decide ➜ Big Projects ➜ Metrics Deep Dive
48. Decide ➜ Backlog ➜ Estimation
49. Decide ➜ Backlog ➜ Allocation
50. Decide ➜ Backlog ➜ Backlogs
51. Decide ➜ Backlog ➜ Burn-ups https://docs.google.com/spreadsheets/d/1ild8V6TAeD7WvLMNIdoArJ5wlT3yefgjYzPVo9JMiH8/edit#gid=2112899818
52. Decide ➜ Presentation ➜ Roadmap & Presentation https://beta.mural.co/t/murally-org/m/murally-org/1522807778866/0d67c0266f0e191a6bc988b2aa44f192e806acb7
53. Then we do it…
54. Backlog ➜ Sprint ➜ Release ➜ Review ➜ Learn Then we do it…
55. Do ➜ Backlog ➜ Estimated & Prioritised +
56. Do ➜ Sprint ➜ Design Weekly
57. Do ➜ Sprint ➜ Design Process https://docs.google.com/document/d/1UjBEtukJmjkqsYU4DlmJ50OIrQkvrE7LGT1yH0mDwCY/edit
58. Do ➜ Sprint ➜ Design Flow
59. Do ➜ Sprint ➜ Dev Weekly
60. Do ➜ Release ➜ Board of Issues
61. Do ➜ Release ➜ Release Train Beta Master Live A/B
62. Do ➜ Release ➜ Internal Announcement
63. Do ➜ Release ➜ External Announcement
64. Do ➜ Release ➜ Product Report
65. Do ➜ Learn ➜ Learnings https://docs.google.com/spreadsheets/d/1pO6yhaYLCF8XuYmMx9ApR-7SouxpBAWfT7UaGmqpELc/edit#gid=1020421458
66. Do ➜ Learn ➜ Update Roadmap https://beta.mural.co/t/murally-org/m/murally-org/1522807778866/0d67c0266f0e191a6bc988b2aa44f192e806acb7
67. Do ➜ Learn ➜ Update Burn-ups https://docs.google.com/spreadsheets/d/1ild8V6TAeD7WvLMNIdoArJ5wlT3yefgjYzPVo9JMiH8/edit#gid=2112899818
68. Tools & Resources
69. https://product.mural.co
70. Sketch, Principle, Marvel App, Keynote, Gmail, Amplitude, Metabase, Paper, and any other tool that helps us get the job done…
71. We first decide what to do, then we do it
72. Thank you! @agussoler
73. Solving a problem Making it easy to start Making it easy to use Making it fast Making it reliable Making it secure
74. Solving a problem Complete solution Making it easy to start Onboarding Making it easy to use Usability Making it fast Performance Making it reliable Bugs & Uptime Making it secure Security