NUX talk on "collaboration"

Talk I did at Leeds NUX on collaboration. It was pretty wide ranging, looking at the various definitions and ideas (and problems) around collaboration - and nudged the audience to be more honest and braver.

There's a post-event blog post here: http://www.ermlikeyeah.com/may-nux-leeds-notes/

Transcript

2. Tweetalong #NUXUKLDS
3. Studio of Things www.studioofthings.com Collaboration. Or: Why user experience is everyone’s job. Simon Wilson @ermlikeyeah
4. WARNING.
5. Digital director… …of (usually) digital enabled products, services, and experiences. (Or things.)
6. A creator of products, services - but a ultimately, manager, of people.
7. Sporting Life
 Junior developer.
 Senior developer.
 Head of internal projects.
 
 
 Brahm
 Digital lead.
 
 
 
 Design & digital manager.
 
 
 
 
 Creative manager.
 
 
 
 
 
 
 
 
 fuse8
 Senior project manager.
 
 twentysix
 Senior project manager.
 
 Bloom
 Studio director.
 Chief operating officer.
 
 Home
 Creative & development director.
 
 Studio of Things
 Tea boy through to managing director. 1998 2015 The wilderness years
8. Working.
 (A long time ago.)
10. George Gallop Research Director, Young & Rubicam
11. Learn. Build. Measure.
12. A sad fact not-so-widely known.
13. Sporting Life
 Junior developer.
 Senior developer.
 Head of internal projects.
 
 
 Brahm
 Digital lead.
 
 
 
 Design & digital manager.
 
 
 
 
 Creative manager.
 
 
 
 
 
 
 
 
 fuse8
 Senior project manager.
 
 twentysix
 Senior project manager.
 
 Bloom
 Studio director.
 Chief operating officer.
 
 Home
 Creative & development director.
 
 Studio of Things
 Tea boy through to managing director. 1998 2015
14. Let me tell you a secret.
15. We got it. Want cheap sun? Thomas Cook. (Because cheap doesn’t mean rubbish.) Hey you! We’ve got a sunny holiday Thomas Cook. Fun fun fun! Thomas Cook. Stare at our website and you’ll see sun spots. Staring at the sun can give you sun spots. Thomas Cook. (So you’ll miss we’ve a 50% sale on.) Looking at the sun can blind you. Thomas Cook. (Because cheap doesn’t mean ru Looking at the sun can give you Thomas Cook. (Even if you’ve spent your holiday It’s never too late for summer sun. Thomas Cook. Yet cheerful. Cheap. Thomas Cook. (Because cheap doesn’t mean rubbish.) Hey you! We’ve got a sunny holiday Thomas Cook. In the sun sun sun. (For £ not £££.) (We recommend you just look at our website.)
16. (Because cheap doesn’t mean rubbish.) Hey you! We’ve got a sunny holiday sale on! Thomas Cook.
17. Have fun on our great value, high quality holidays! 0800 900 900 Search: Thomas Cook Have fun on our great value, high quality holidays! 0800 900 900 Search: Thomas Cook Have fun on our great value, high quality holidays! 0800 900 900 Search: Thomas Cook
18. Thomas Cook. Search Summer holiday www.thomascook.co.uk Have fun on our great value, high quality holidays! 0800 900 900 Search: Thomas Cook
19. The traditional marketing agency process. Client query Planning Media buying Creative Production
20. Client query Planning Media buying Creative Production
21. Client query Planning Media buying Creative Production
22. Learn. Build. Measure.
23. Understanding the audience and how it responded to your experience was always in the middle of the work.
24. Look at how we can work to create things in a more nimbler, experimental, open and collaborative manner.
25. The modern world.
26. Modern digital products.
27. Modern digital products.
28. Digital != just websites
29. UX != just websites
30. UX => products, services, wherever they are.
31. Audience centred.
32. Product:
 The outcome, the result of production. Production:
 A process.
33. We all want to make something useful.
34. Collaboration.
35. Collaboration is not easy.
36. End goal. “My idea…” Insularity. Lack of trust in the rest of the team.
37. Create with limitations in mind.
38. Cost. Time. Needs/scope. Quality
39. Waterfall.
42. Use language everyone can understand.
43. Explain the approach so everyone understands.
44. Assumptions are OK.
45. Learn to fail.
46. Discovery and understanding to see the picture.
48. What is the team?
49. The user in the middle.
50. T-shaped.
51. Agency. Client.
52. Agency. Client.
53. The user experience of working together.
54. Paper.
55. Stories.
59. Coffee up!
60. No to meetings you dick around in.
61. 2001: 2014: Month 1 Month 10
62. Young Rewired State
63. You are at school.
64. An experience is the result of a number of design approaches and disciplines.
65. Learn. Build. Measure.
66. Less talking shit. More doing good shit. Do good shit together.
67. Studio of Things www.studioofthings.com Thanks for taking part!